BP223 - Bachelor of Communication (Public Relations)

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Plan: BP223 - Bachelor of Communication (Public Relations)
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Communication (Public Relations)
Award abbreviation: BComm(PR)
Total credit points: 288
Career: UGRD
Duration: 3 years full time
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL: www.rmit.edu.au/mediacommunication
ASCED code: 080509
CRICOS code: 048666F

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Purpose of the Program

The Bachelor of Communication (Public Relations) offers you a degree in the strategic thinking, technical skills, and broader social/global understanding that is the basis of a successful career in the public relations industry. You will combine professionally-oriented skills with theoretical and industry-based knowledge in the various areas of public relations practice.

In this program, you will find out why and how organisations use PR, as well as how to gauge the effectiveness of PR, professional protocols and ethics. You will build written and verbal communication skills using a variety of communication media. The program builds a base of professional skills and knowledge in writing techniques, strategy, media, stakeholder relations and research. You will also gain an understanding of social, political, business and communication issues and environments, which will help to identify the goals and needs of employers and clients. Opportunities to build critical and analytical skills provide the foundation for leadership roles in industry.

You will experience a variety of interactive learning and teaching approaches, both on campus and in work-integrated learning environments. Through a combination of lectures, seminars, project work, workshops and tutorials, you will engage in individual and team-based projects. This program gives you an opportunity to build workplace experience through internships and other practice-based courses. You will gain insights into industry expectations of professional practice to complement the knowledge and skills gained through formal studies.

On completion of the program you will have the knowledge and skills required to meet the demands of an increasingly globalised and technology-driven industry. The program has strong links to other RMIT programs in Vietnam and Singapore. Staff and students also have links with universities in the Asia-Pacific region, as well as Europe and the United States. As a graduate of this program your are eligible for New Practitioner associate membership of the Public Relations Institute of Australia (PRIA).

Public Relations graduates work in many areas including: corporate/internal communications, issues and crisis management, public affairs and lobbying, media relationships and publicity, event management, fund raising and sponsorship. Many public relations graduates also start their own businesses. 


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Articulation and pathways

Articulation Agreements

Credit arrangements between RMIT University programs enable you upon graduating from a RMIT University qualification to apply for a higher level qualification. 

The following credit arrangements are in place:

Program CodeProgram TitleAmount of credit grantedEntry/Selection RequirementsCommencementDuration of program after exemption (cp and equivalent years)


Associate Degree in Professional Writing and Editing

96 credit points equivalent to 1 year

Guaranteed entry with a final cumulative program GPA of 3.0 plus successful completion of courses below:

  • COMM2462 Freelance Writing for Media, and
  • COMM2734 Advanced Professional Writing – Text, Design and Strategy OR COMM2467 Magazine Writing and Editing

Applicants who achieve less than a final cumulative program GPA of 3.0, or have not completed both courses listed above, may still apply and may be asked to attend a competitive interview.

Local Students: Feb/July

International Students: Feb only

192 credit points equivalent to 2 years


Advanced Diploma of Business (Public Relations)

144 credit points equivalent to 1.5 years

Applicants must successfully complete C6140 Advanced Diploma of Business (Public Relations) and must provide a personal statement. Shortlisted applicants will be interviewed.

Local Students Only: Feb/July

144 credit points equivalent to 1.5 years


Pathways refer to related programs for which you may be eligible once you have graduated from your current program.

Upon successful completion of this program you may be eligible to undertake further studies in RMIT University programs, including honours or master by coursework in the School of Media and Communication, subject to each program's entry requirements. If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

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Entrance requirements

Academic entrance requirements: Successful completion of an Australian Year 12 or equivalent senior secondary school studies, or RMIT Foundation Studies program, or a recognised post secondary diploma or certificate in a relevant discipline. Applicants with post secondary work experience in this field will also be considered.

VCE requirements: Year 12 Units 3 and 4 – a study score of at least 32 in any English.

International English language requirements:

  • IELTS (Academic): 6.5 (no band less than 6.0)
  • TOEFL (Paper based): 580 (TWE 4.5)
  • TOEFL (Internet Based Test – iBT): Overall score of 92 with minimum of 20 in any sections
  • Pearson Test of English (Academic) (PTE(A)): 58 (no band less than 50)
  • Cambridge English – Advanced (CAE): minimum of 176 with no less than 169 in any component
  • RMIT English Worldwide (REW) – English for Academic Purposes (EAP) programs: Advanced Plus certificate

Selection tasks

All non-Year 12 applicants must submit a personal statement outlining:
- reasons for wanting to study this course
- intended career path 
- personal strengths and attributes relevant to the course
- details of any related work or voluntary experience
Year 12 applicants will be considered on the basis of academic achievement, e.g. ATAR.

Short-listing applicants will be invited to attend an interview.

If you do not submit a personal statement you will be considered on the basis of academic achievement only, e.g. ATAR.

For details, please check VTAC Guide and/or RMIT website.

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External accreditation and industry links

The degree is accredited by the Public Relations Institute of Australia (PRIA) www.pria.com.au Program staff have close links with the PRIA and other key industry bodies, such as the International Association of Business Communicators. Graduates are eligible for the PRIA Associate-New Practitioner membership.

Industry practitioners with a wide range of roles, backgrounds and skills are involved in program development. They also provide regular input on industry trends and needs, employment trends and other issues via the Public Relations Program Advisory Committee, comprised of industry representatives from consultancy, government, not-for-profit and other public and private sector organisations. This ensures that the degree reflects current developments in industry, and graduates are well positioned for employment.

Industry practitioners are regular guest presenters, and some are more closely involved in the program as tutors and seminar convenors.

Through industry networks, and with its longstanding reputation in industry, the program is also able to offer internships and a range of other high-quality practical PR projects and experiences to students as part of their studies. 

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services
As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit) or Library e-resources. If you have a laptop you can access the RMIT University wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content
You can access online learning tools and content for your program and associated courses at myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT University
RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.
Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. You can find more information from Student Support.

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