BP223 - Bachelor of Communication (Public Relations)

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Plan: BP223 - Bachelor of Communication (Public Relations)
Campus: City Campus

Learning outcomes

Program Learning Outcomes Statement

Program learning outcomes

The program has been designed to prepare you to work in public relations in an international context. You will demonstrate a collaborative and professionally informed approach to your work.

An understanding of broader cultural, historical and theoretical issues will be developed through your Minor courses. 

On successful completion of this program, you will be able to:

  • discuss and analyse how public relations concepts are used in public and private sector practice
  • demonstrate the ability to research, plan, implement, evaluate and present PR communications that respond to the needs of the client organisation
  • apply a body of theoretical and practical knowledge and specific skills in public relations in which to base your professional practice or future study
  • develop a critical perspective about public relations in both local and international contexts
  • demonstrate creativity and innovation when identifying and solving problems in diverse contexts within public relations
  • communicate using diverse formats and strategies to audiences within and external to your discipline
  • work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice
  • apply initiative and judgment in planning, problem solving and decision making in your practice or future study
  • identify, evaluate and critically analyse cultural, historical and theoretical practices which contextualise your professional practice and further study


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