BP252 - Bachelor of Business (Marketing)

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Plan: BP252OSSG - Bachelor of Business (Marketing)
Campus: Singapore Inst of Management

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
Total credit points: 288
Career: UGRD
Duration: Domestic students: 3 years full time; 6 years part time
Location: Singapore Institute of Management
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/about/schools-colleges/economics-finance-and-marketing
Partnered offering / Corporate client: Singapore Institute of Management
ASCED code: 080505
CRICOS code:

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Purpose of the Program

Blending theory with current, industry-based learning, the Bachelor of Business (Marketing) will prepare you for a career in the dynamic world of Marketing. You will first develop skills across a broad range of core business courses, including statistics, economics, accounting, management and law, which will provide a foundation for the understanding and application of specialist marketing activities such as market research, marketing communication and the provision of service quality.

Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a Marketing graduate. Learning and teaching approaches for this program may include: lectures and tutorials, workshops, problem-based learning, case studies, work-integrated learning and industry speakers. In the program you will have the opportunity to directly apply marketing theory to an industry context. The final year of the program includes the capstone course, MKTG1275 Strategic Marketing. This capstone experience will give you the opportunity to critically reflect on and consolidate your theoretical and practical learning.

The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries. The program is global in outlook, application and content, and provides you with the scope to work in a variety of marketing areas, including research, communication, distribution, retailing, brand management and sales. This program is available for on-campus study only.

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Articulation and pathways

You may gain entry into this program from a: 

Three (3) Year Non-Business Diploma

 

If selected you may get credit for:

Eight (8) courses (96 credit points) equivalent to two (2) full-time semesters or one (1) full-time year

 

The courses for which you may get credit are:

Business Minor (four [4)] courses from the same discipline

AND

Four (4) Electives (courses from any discipline)

 

 

 

You may gain entry into this program from a:

Three (3) year Business Diploma

 

 

If selected you may get credit for:

Twelve (12) courses (144 credit points) equivalent to three (3) full-time semesters or 1.5 full-time years

 

The courses for which you may get credit are:

A combination of Business Core and Flexible courses

 

For further details on articulation and credit transfer arrangements,
visit https://www.rmit.edu.au/about/schools-colleges/college-of-business-and-law/global/singapore

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Entrance requirements

Semester 1 2023 is the final intake for BP252OSSG Bachelor of Business (Marketing).

The Academic entry criteria for the program are as follows:

(a) A completed secondary education in Singapore and has achieved:

  • 3 GCE 'A' Level passes; or
  • Completed a minimum of 3 H2 level subjects with a pass or above.

OR

(b) Where an applicant does not have a Singaporean secondary qualification, they must meet the RMIT University criteria for their respective country of secondary education study as approved by RMIT, and notified to SIM by RMIT - as listed on the RMIT website under entry requirements by country - https://www.rmit.edu.au/study-with-us/international-students/apply-to-rmit-international-students/entry-requirements

Admission by international students is also subject to the approval of the student pass by the Singapore Government.

OR

(c) An approved Business diploma from a recognised Singaporean Polytechnic where the language of instruction is English.

OR

(d) The Diploma in Management Studies from SIMPL.

OR

(e) An approved non-Business diploma from a recognised Singaporean Polytechnic where the language of instruction is English.

OR

(f) Any other equivalent qualifications or combination of qualifications and experience as assessed by RMIT University on a case-by-case basis.

The English language entry criteria for the programs are:

Applicants who have not obtained a minimum of C or C6 in General Paper (AO/H1 Level) or Knowledge and Inquiry (H2) must provide evidence of at least ONE of the following:

IELTS - Total of 6.5 (with no band less than 6.0);

TOEFL - Paper-Based (PBT) = 580 (TWE 4.5);

TOEFL - internet-Based (iBT) = Overall score of 92, with a minimum 20 in all sections;

Pearson Test of English (Academic) (PTE(A) = 58 (no bank less than 50);

Cambridge English: Advanced (CAE) = CAE Grade B (no band less than Good);

Successful completion of a recognised approved Diploma qualification or higher as where the language of instruction was English;

Other qualifications as listed on the RMIT website: www.rmit.edu.au/international/english-equivalent.

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External accreditation and industry links

This program is accredited by the professional bodies listed in the table below. Specified credit/exemptions towards professional qualifications offered as part of the accreditation are subject to the applicant meeting the set criteria defined by each professional body. Any application for credit/exemption should be made directly to the professional body and is the graduate's responsibility.

The professional bodies may offer membership for students and/or graduates as a career enabler which could include opportunities for networking and access to discipline specific resources. Application for membership is the student/graduates responsibility.

Professional Body Accreditation Description Membership and Opportunities

Australian Marketing Institute [AMI]

www.ami.org.au

Program satisfies the AMI standards that ensures continued professional relevance for marketing graduates.
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Graduate
  • Graduates eligible for 1 year credit towards the 5 year Certified Practising Marketer [CPM] qualification
  • Graduates eligible for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society [AMSRS]

www.amsrs.com.au

Not Applicable
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Associate
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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

RMIT Library provides extensive resources, services and study space. All RMIT students have access to scholarly resources including course related material, e-books, e-journals and databases. You may also access many of the extensive collections of electronic resources and services provided by the RMIT University Library in Melbourne. Contact Ask the Library for assistance and further information www.rmit.edu.au/library

Study Support is available for online assistance with assignment preparation, academic writing, information 

literacy, referencing, maths and study skills. 

Online learning tools and content 

Log in to myRMIT https://my.rmit.edu.au/portal/ and select the myStudies tab to access study resources for your program. 

Services available to you as a student at RMIT University 

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals. 

Services are available face to face and online assisting with: 

  • transition to tertiary study and learning 
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant 
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage 
  • which may impact on your learning 
  • career development and employment 
  • living and wellbeing (including advice on health, housing and financial matters) 
  • opportunities for scholarships, leadership and study abroad. 

We also offer a dedicated support service for Aboriginal and Torres Strait Islander students. You can find more information at www.rmit.edu.au/students/support-and-facilities/student-support/aboriginal-and-torres-strait-islander-students

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