BP252 - Bachelor of Business (Marketing)

Plan: BP252OSSG - Bachelor of Business (Marketing)
Campus: Singapore Inst of Management

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

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Approach to learning and assessment

Over the duration of your program you will experience a variety of teaching and learning approaches.  The approaches used in each course will be appropriate to the learning outcomes and core capabilities they are designed to develop.

The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have developed your capabilities and achieved specific learning outcomes in a given area.  Methods of assessment will also vary with the learning outcomes and core capabilities of the relevant course.

The major styles of teaching, learning and assessment you will experience throughout your program will include:

Classroom teaching:  May include lectures, guest lectures, panels, tutorials, class presentations, group discussions, student-led discussions, role-plays, etc.  This style of learning is designed to maximise your understanding of the curriculum content and develop appropriate skills.  It is designed to provide an environment where you can ask questions and seek feedback as well as contribute to class discussion and apply theory to practice.

Problem-based learning:  You may work in a team or individually to conduct research, solve problems, analyse and respond to case studies, prepare or respond to briefs, write original research or case study reports, or participate in managing a company in a computer-based business simulation.  This technique is designed to simulate the experiences you will encounter working in marketing.

Flexible delivery:  The program will incorporate extensive use of online resources.  These may include learning resources such as lecture notes, and assessment and feedback tools such as discussion boards and quizzes.

Assignments and projects:  These may be either research or problem based, and may be undertaken in teams or individually.  They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences.  Assignments and projects are also designed to develop your abilities in communications, research and reasoning, and provide a way to receive feedback on your skills development.  By utilising this feedback to improve your skills and further develop your capabilities in relevant areas you will develop as a life-long learner.

In-class tests:  Provide you with feedback on your early understanding within a course and allow feedback to assist you in further developing your skills and abilities.

Formal examinations:  Will provide you with the opportunity to demonstrate your understanding and application of marketing and business principles to either practical or theoretical issues.

Academic integrity
The originality verification software Turnitin (see http://www.turnitin.com), may be used on assessments in your program.
You must complete an RMIT University Assessment Coversheet with your assessment submissions.

To support you with issues associated with the honesty and full referencing of external work presented in assignments, please visit the University website for Academic Integrity.

Specifically, support resources for yourself as a student to ensure that your submitted assessment accurately represents your work are provided at: https://www.rmit.edu.au/students/study-support.

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Work integrated learning

As a student enrolled in this RMIT University program you will be provided with an education that strongly links formal learning with professional or vocational practice. The designated Work Integrated Learning (WIL) courses in this program are MKTG1427 Digital Marketing (12 credit points) and MKTG1270 Product Innovation and Management (12 credit points). These courses will provide you with opportunities to apply your academic skills to a work-based context. 

In particular you will:

• undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice; and
• be involved in authentic engagement with partner organisations that includes industry feedback.

These learning opportunities may be in the form of industry based projects, simulations or placements.

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Program Structure

To graduate you must complete the following:
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Year One of Program
Complete the following Eight (8) Courses:
Course Title Credit Points Course Code Campus Accounting in Organisations and Society 12 ACCT2060 Singapore Inst of Management Business Information Systems 12 ISYS2059 Singapore Inst of Management Business Statistics 1 12 ECON1035 Singapore Inst of Management Introduction to Management 12 BUSM4192 Singapore Inst of Management Macroeconomics 1 12 ECON1016 Singapore Inst of Management Marketing Principles 12 MKTG1199 Singapore Inst of Management Prices and Markets 12 ECON1025 Singapore Inst of Management Buyer Behaviour 12 MKTG1052 Singapore Inst of Management
AND
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Year Two of Program
Complete the following Four (4) Courses:
Course Title Credit Points Course Code Campus Business Law 12 LAW2446 Singapore Inst of Management Market Research 12 MKTG1047 Singapore Inst of Management Marketing Communication 12 MKTG1266 Singapore Inst of Management Services Marketing 12 MKTG1268 Singapore Inst of Management
AND
Select and Complete Two (2) Courses from a Business Discipline minor:
Any Business Discipline Minor
AND
{
Option 1: Select and Complete Two (2) Courses from a Business Discipline or other Discipline minor:
Other Discipline Minors
OR
Option 2: Select and Complete Two (2) Courses from any:
University Elective
}
AND
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Year Three of Program
Complete the following Four (4) Courses:
Course Title Credit Points Course Code Campus Applied Brand Management 12 MKTG1281 Singapore Inst of Management Digital Marketing 12 MKTG1427 Singapore Inst of Management Product Innovation and Management 12 MKTG1270 Singapore Inst of Management Strategic Marketing 12 MKTG1275 Singapore Inst of Management
AND
Select and Complete Two (2) Courses from a Business Discipline minor:
Any Business Discipline Minor
AND
{
Option 1: Select and Complete Two (2) Courses from a Business Discipline or other Discipline minor:
Any Business Discipline Minor
Other Discipline Minors
OR
Option 2: Select and Complete Two (2) Courses from any:
University Elective
}
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Program transition plan

2023 Program Amendments

Semester 1 2023 is the final intake for BP252OSSG Bachelor of Business (Marketing).

The BP252 Bachelor of Business (Marketing) program will be formally discontinued from Semester 2 2023, and the final intake for admission into the BP252 Bachelor of Business (Marketing) program will be Semester 1 2023. The program will be taught out to current students until Semester 2 2025. If you anticipate that you will successfully complete this program by the end of Semester 1 2023, these changes do not apply to you.

The BP252 Bachelor of Business (Marketing) is currently accredited by the Australian Marketing Institute (AMI). AMI accreditation enables you to join a well-established and diverse community of marketers who belong to the association and supports you in building your skills as a professional marketer. The College of Business and Law will seek ongoing professional accreditation of BP252 Bachelor of Business (Marketing) until the end of the teach out period.

Current students who will not finish the program by Semester 1 2023 have the option to either:

Option 1 - Remain in your current program
Recommended if you are in the second or third year of your current program.

Remain in your current program and complete the program by the end of Semester 2 2025.

Please refer to the course teach-out schedule for your current program which will be provided to your RMIT student email to help you plan your enrolment.

Option 2 - Transfer to the BP343 Bachelor of Business or any other available RMIT program 

If you are intending to transfer, it is recommended you apply to transfer in the first year of your current program. 

Please contact your Program Administrator to transfer into the BP343 Bachelor of Business, or other program. Entry will be subject to maintaining satisfactory academic progress. 

The equivalent major in the BP343 Bachelor of Business is Marketing. Note, The BP343 Bachelor of Business is accredited by the Australian Marketing Institute (AMI).

Credit will be assessed on an individual basis and where possible, credit will be granted with grades (including fail grades). Note: you will not be required to submit any supporting documentation in your application (i.e. transcripts, qualifications).

If you have any queries or concerns about your enrolment, please do not hesitate to contact Business Connect who will be able to assist you in planning your studies.

2022 Program Amendments

If you commenced the program before Semester 1 2022, please refer to the following transition rule:

• If you have completed LAW2446 Commercial Law, you do not need to complete LAW2446 Business Law, as this is a course title change only.  

• If you have completed MKTG1268 Service Quality, you do not need to complete MKTG1268 Services Marketing, as this is a course title change only.

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