BP252 - Bachelor of Business (Marketing)

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Plan: BP252OSVN - Bachelor of Business (Marketing)
Campus: RMIT Intl University Vietnam

Overview

Program details
Objectives of the program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
Total credit points: 288
Career: UGRD
Duration: 6 semesters full-time
Location: Offshore, Ho Chi Minh City
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/ecofinancemarketing
ASCED code: 080505
CRICOS code:

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Objectives of the program

The BBus (Mktg) prepares you for the global marketplace with a particular focus on careers in marketing and related fields.  The multi-disciplinary approach involves a broad range of core business courses including statistics, economics, accounting, management and law plus specialist marketing subjects such as buyer behaviour, global marketing and strategic marketing.

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Articulation and pathways

Students who have successfully completed the Diploma of Commerce will obtain credit for eight core courses in the Bachelor of Business (Marketing) and will be eligible to apply for exemptions.

Some students may enter the program with advanced standing.

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Entrance requirements

For the RMIT Vietnam program you will have to have received the Bang Tot Nghiep Pho Thong Trung Hoc (Upper Secondary School Graduation Certificate) with a Minimum Grade of 7.0 to enter the program

In addition to their academic entrance requirements, students must meet at least one of the following requirements with respect to their proficiency in English Language:

  • IELTS 6.5 (No band less than 6.0) or equivalent
  • TOEFL at least 580 (TWE 4.5) paper-based or
  • TOEFL 237 (TWE 4.5) computer-based
  • TOEFL (Internet Based Test-iBT) overall score 92, minimum 20 in all sections
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External accreditation and industry links

The School of Economics, Finance and Marketing has many close links with industry.  These take on a variety of different forms.  One close linkage is when students undertake discipline-related industry projects.  Academics within the School are strongly encouraged to maintain their linkages with industry.  The School runs a School Advisory Board that consists of high profile industry representatives.  Part of the Board’s brief is to make sure that the School’s links with industry standards and practice remain current. Guest lecturers by industry experts ensure that students are exposed to current developments in marketing.  The use of sessional teaching staff also provides students with exposure to current industry practitioners.  The School has also built its links with industry through the appointment of adjunct professors based upon their industry achievements.  A number of high level marketing and general managers provided input to the program renewal process through in-depth interviews.  These were chosen across a range of industries to provide broad representation and input.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services
As a student enrolled in a program at RMIT University Vietnam you may access the services, facilities and study space provided by the Library. Resources include collections of books, periodicals and other course related materials.

You can find more information on Library resources and services at RIUV: http://library.rmit.edu.vn/

You may also access many of the extensive collections of electronic resources and services provided from the RMIT University Library in Melbourne. Resources include e-books, electronic journals and newspapers and product data. Library subject guides and web based tutorials will support your learning. Electronic resources and the online. Ask a Librarian reference service are accessible on and off campus 24 hours per day.

For more information on library resources and services from Melbourne go to http://www.rmit.edu.au/library

Online learning tools and content
As a student enrolled in this program you may access online learning tools and content  for your program and associated courses from the learning management system for the Vietnam campus: https://blackboard.rmit.edu.vn/webapps/login/

Services available to you as a student at RMIT University
RMIT International University Vietnam provides the following resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services available:

  • transition to tertiary student learning
  • study skills, academic skills including academic literacy, writing for academic purposes,
    research, exam preparation and much more
  • career development and employment
  • living and wellbeing (including advice on health and personal matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in community engagement, arts, sport, recreation,
    fitness activities as well as student activism and university governance.
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