BP252 - Bachelor of Business (Marketing)
Plan: BP252OSVN - Bachelor of Business (Marketing)
Campus: RMIT University Vietnam
Overview
Program detailsPurpose of the ProgramArticulation and pathwaysEntrance requirementsExternal accreditation and industry linksStudent expenses and charges in addition to feesLibrary, IT and specialist resourcesProgram details
Award title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
Total credit points: 288
Career: UGRD
Duration: 3 years full-time or part-time equivalent
Location: VNMRI RMIT University Vietnam
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/ecofinancemarketing
ASCED code: 080505
CRICOS code:
Top of pagePurpose of the Program
Blending theory with current, industry-based learning, the Bachelor of Business (Marketing) will prepare you for a career in the dynamic world of Marketing. You will first develop skills across a broad range of core business courses, including statistics, economics, accounting, management and law, which will provide a foundation for the understanding and application of specialist marketing activities such as market research, marketing communication and the provision of service quality.
Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a Marketing graduate. Learning and teaching approaches for this program may include: lectures and tutorials, workshops, problem-based learning, case studies, work-integrated learning and industry speakers. In the program you will have the opportunity to directly apply marketing theory to an industry context. The final year of the program includes the capstone course, MKTG1260 Strategic Marketing. This capstone experience will give you the opportunity to critically reflect on and consolidate your theoretical and practical learning.
The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries. The program is global in outlook, application and content, and provides you with the scope to work in a variety of marketing areas, including research, communication, distribution, retailing, brand management and sales. This program is available for on-campus study only.
Top of pageArticulation and pathways
Students who have successfully completed the Diploma of Commerce will obtain credit for eight core courses in the Bachelor of Business (Marketing) and will be eligible to apply for exemptions.
Some students may enter the program with advanced standing.
Top of pageEntrance requirements
For the RMIT Vietnam program you will have to have received the Bang Tot Nghiep Pho Thong Trung Hoc (Upper Secondary School Graduation Certificate) with a Minimum Grade of 7.0 to enter the program
In addition to their academic entrance requirements, students must meet at least one of the following requirements with respect to their proficiency in English Language:
- IELTS 6.5 (No band less than 6.0) or equivalent
- TOEFL at least 580 (TWE 4.5) paper-based or
- TOEFL 237 (TWE 4.5) computer-based
- TOEFL (Internet Based Test-iBT) overall score 92, minimum 20 in all sections
Top of pageExternal accreditation and industry links
This program is not accredited by a professional body. However, some professional bodies may offer qualification recognition post-graduation on a case by case basis. Students and/or graduates should contact the professional body of interest directly to seek advice on recognition of their qualification.
Top of pageStudent expenses and charges in addition to fees
Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees. Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.
Top of pageLibrary, IT and specialist resources
Library resources and services
As a student enrolled in a program at RMIT University Vietnam you can access the extensive services, facilities and study space provided by the Library. Resources include collections of books, periodicals and other course related materials.
All RMIT University students have unlimited access to quality electronic resources such as e-books, e-journals, newspapers, and streaming media. Library staff can show you how to find information for your assignments, or you can work through Library subject guides and web-based tutorials, or use our online Ask a Librarian service.
Computers for study are available at every Library site and wireless access is available if you are working from a laptop or mobile device.
You can find more information on Library resources and services at: http://www.rmit.edu.vn/library
Online learning tools and content
Log in to the RMIT Vietnam Intranet https://online.rmit.edu.vn to access study resources for your program.
Services available to you as a student at RMIT University
RMIT University Vietnam provides the following resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.
Services available include:
- transition to tertiary student learning
- study skills, academic skills including academic literacy, writing for academic purposes, research, exam preparation and much more
- career development and employment
- living and wellbeing (including advice on health and personal matters)
- opportunities for scholarships, leadership and study abroad
- opportunities for participating in community engagement, arts, sport, recreation, fitness activities as well as student activism and university governance.
You can find more information at www.rmit.edu.vn/students
Top of page[Next: Learning outcomes]