BP252 - Bachelor of Business (Marketing)

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Plan: BP252OSVN - Bachelor of Business (Marketing)
Campus: RMIT University Vietnam

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

Over the duration of your program you will experience a variety of teaching and learning approaches.  The approaches used in each course will be appropriate to the learning outcomes and core capabilities they are designed to develop.

The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have developed your capabilities and achieved specific learning outcomes in a given area.  Methods of assessment will also vary with the learning outcomes and core capabilities of the relevant course.

An important aspect of this program is the WIL year.  To integrate this experience into your program you will also be required to undertake significant real world projects and manage your learning during those projects with effective communication, project planning and team skills.
The major styles of teaching, learning and assessment you will experience throughout your program will include:

Classroom teaching:  May include lectures, guest lectures, panels, tutorials, class presentations, group discussions, student-led discussions, role-plays, etc.  This style of learning is designed to maximise your understanding of the curriculum content and develop appropriate skills.  It is designed to provide an environment where you can ask questions and seek feedback as well as contribute to class discussion and apply theory to practice.

Problem-based learning:  You may work in a team or individually to conduct research, solve problems, analyse and respond to case studies, prepare or respond to briefs, write original research or case study reports, or participate in managing a company in a computer-based business simulation.  This technique is designed to simulate the experiences you will encounter working in marketing.

Flexible delivery:  The program will incorporate extensive use of online resources.  These may include learning resources such as lecture notes, and assessment and feedback tools such as discussion boards and quizzes.

Assignments and projects:  These may be either research or problem based, and may be undertaken in teams or individually.  They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences.  Assignments and projects are also designed to develop your abilities in communications, research and reasoning, and provide a way to receive feedback on your skills development.  By utilising this feedback to improve your skills and further develop your capabilities in relevant areas you will develop as a life-long learner.

In-class tests:  Provide you with feedback on your early understanding within a course and allow feedback to assist you in further developing your skills and abilities.

Formal examinations:  Will provide you with the opportunity to demonstrate your understanding and application of marketing and business principles to either practical or theoretical issues.

Academic integrity
The originality verification software Turnitin (see http://www.turnitin.com), may be used on assessments in your program.
Note you must complete a hardcopy of the RMIT coversheet with your assessment submissions: http://mams.rmit.edu.au/rbkf8knmzbla1.doc

To support you with issues associated with the honesty and full referencing of external work presented in assignments, please visit the University website for Academic Integrity: http://www.rmit.edu.au/academicintegrity

Specifically, support resources for yourself as a student to ensure that your submitted assessment accurately represents your work are provided at: http://www1.rmit.edu.au/students/academic-integrity

If you have a long term medical condition, disability and/or other form of disadvantage it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Resource Centre if you would like to find out more: https://online.rmit.edu.vn/disability-services-student

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Work integrated learning

As a student enrolled in this RMIT University program you will be provided with an education that strongly links formal learning with professional or vocational practice. The designated Work Integrated Learning (WIL) courses in this program are MKTG1323 B2B Marketing (12 credit points) and MKTG1259 Global Marketing (12 credit points).These courses will provide you with opportunities to apply your academic skills to a work-based context. 

In particular you will:

  • undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice; and
  • be involved in authentic engagement with partner organisations that includes industry feedback.

These learning opportunities may be in the form of industry based projects, simulations or placements.

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Program Structure

To graduate you must complete the following:
 

All courses listed may not be available each semester

 

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Semester One of Program

Complete the following Four (4) Courses:

Course Title

Credit Points

Course Code

Campus

Introduction to Management 12 BUSM4185 RMIT University Vietnam
Business Computing 1 12 ISYS2109 RMIT University Vietnam
Accounting in Organisations and Society 12 ACCT2105 RMIT University Vietnam
Marketing Principles 12 MKTG1205 RMIT University Vietnam
 
AND

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Semester Two of Program

Complete the following Four (4) Courses:

Course Title

Credit Points

Course Code

Campus

Business Statistics 1 12 ECON1193 RMIT University Vietnam
Prices and Markets 12 ECON1194 RMIT University Vietnam
Macroeconomics 1 12 ECON1192 RMIT University Vietnam
Buyer Behaviour 12 MKTG1253 RMIT University Vietnam
 
AND

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Semester Three of Program

Complete the following Two (2) Courses:

Course Title

Credit Points

Course Code

Campus

Commercial Law 12 LAW2447 RMIT University Vietnam
Marketing Communication 12 MKTG1257 RMIT University Vietnam
AND
Select One (1) Course from a Business Discipline Minor:
Business Discipline Minors
AND
Select One (1) Course from any:
University Elective
 
AND

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Semester Four of Program

Complete the following Two (2) Courses:

Course Title

Credit Points

Course Code

Campus

Market Research 12 MKTG1254 RMIT University Vietnam
Service Quality 12 MKTG1255 RMIT University Vietnam
AND
Select One (1) Course from a Business Discipline Minor:
Business Discipline Minors
AND
Select One (1) Course from any:
University Elective
 
AND

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Semester Five of Program

Complete the following Two (2)) Courses:

Course Title

Credit Points

Course Code

Campus

B2B Marketing 12 MKTG1323 RMIT University Vietnam
Global Marketing 12 MKTG1259 RMIT University Vietnam
AND
Select One (1) Course from a Business Discipline minor:
Business Discipline Minors
AND
Select One (1) Course from any:
University Elective
 
AND

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Semester Six of Program

Complete the following Two (2) Courses:

Course Title

Credit Points

Course Code

Campus

Product Innovation and Management 12 MKTG1322 RMIT University Vietnam
Strategic Marketing 12 MKTG1260 RMIT University Vietnam
AND
Select One (1) Course from a Business Discipline minor:
Business Discipline Minors
AND
Select One (1) Course from any:
University Elective
 

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Program transition plan

For transition purposes, Introduction to Organisational Behaviour will be treated as equivalent to Introduction to Management.

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