BP252 - Bachelor of Business (Marketing)

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Plan: BP252UPH - Bachelor of Business (Marketing)
Campus: Universitas Pelita Harapan

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
Total credit points: 288
Career: UGRD
Duration: Three years full-time or Six years part-time
Location: IDNUP Universitas Pelita Harapan
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/ecofinancemarketing
ASCED code: 080505
CRICOS code: 063200D

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Purpose of the Program

The Bacherlor of Business (Marketing) prepares you for the global marketplace with a particular focus on careers in marketing and related fields.  The multi-disciplinary approach involves a broad range of business courses including statistics, economics, accounting, management and law plus specialist marketing courses such as buyer behaviour, global marketing and marketing research. In this program you will develop knowledge and skills in the core areas of business and marketing, and the capability to apply these in authentic and multidisciplinary environments.

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Articulation and pathways

This program articulates from the RMIT program DP003 - Diploma of Commerce. As a graduate of the Diploma you will receive exemptions from the first year (8 courses, 96 credit points) of the RMIT program BP252 - Bachelor of Business (Marketing).

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Entrance requirements

The Academic entry criteria for the program are as follows:
(a)  An average of 8 out of 10 (or 80%) from the combination of Surat Keterangan Hasil Ujian Nasional (SKHUN) (Certificate of Graduation) and the final year results for the STTB: SMA or STTB: SMK  - as listed on the RMIT website under entry requirements by country - http://www.rmit.edu.au/browse;ID=hul3r8sczfh71
OR
(b)    Alternative secondary school qualifications equivalent to Australian year 12 with an average result of at least 70%
OR
(c)    An approved Business diploma from a recognised Indonesian Higher Education Institution where the language of instruction is English.
OR
 
(d)    Any other equivalent qualifications or combination of qualifications and experience as assessed by RMIT University on a case by case basis.

This includes successful completion of RMIT program DP003 - Diploma of Commerce in which the language of instruction is English.
 

The English language entry criteria for the programs are:
Applicants must provide evidence of at least ONE of the following:
IELTS - 6.5 (no band less than 6.0)
TOEFL - Paper-Based = 580 (TWE 4.5)
TOEFL - Computer-Based = 237 (TWE 4.5)
TOEFL - internet-Based (iBT) = 92, minimum 20 in all sections

Successful completion of a recognised approved Diploma where the language of instruction was English, as noted above in academic entry criteria

For more information on these requirements and acceptable English Language tests please see www.rmit.edu.au/international/english-equivalent.


Except for the English language requirements as stated above, applicants with other equivalent qualifications may be considered on a case-by-case basis, with final approval by the relevant Head of School at RMIT.


RMIT University decisions regarding the admission of applicants to the programs will be final.

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External accreditation and industry links

Graduates of the Bachelor of Business (Marketing) may be eligible to become an associate member of the Australian Marketing Institute and the Australian Market and Social Research Society. Membership provides benefits which are relevant to career development. For further details:

www.ami.org.au

www.amsrs.com.au


The School of Economics Finance and Marketing has close links with industry, leading to a number of joint consultancy and research projects with. The school is an active member of the Melbourne Centre for Financial Studies that provides it with significant industry links and associations. The school runs a School Advisory Board that consists of high profile industry representatives. Part of the Board’s brief is to ensure that the school’s links with industry standards and practice remain current. The school also makes use of external industry experts as guest lecturers to ensure that students are exposed to current industry developments.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Resources available from the Library:
As a student enrolled in an RMIT University program you may access many of the extensive collections of electronic resources and services provided from the RMIT University Library in Melbourne. Resources include e-books, electronic journals and newspapers and product data. Library subject guides and web-based tutorials will support your learning. Electronic resources and the online “Ask a Librarian” reference service are accessible 24 hours per day.
For more information on Library resources and services from Melbourne go to http://www.rmit.edu.au/library


You will also find that the Library at UPH is well stocked with research and reference materials. You will have free access to wireless Internet facilities in the library.
 
Online learning tools and content:
As a student in this program you may access online learning tools and content for your program and associated courses from the myRMIT student portal, www.rmit.edu.au/myrmitstudies
Course Guides for each course in the program will identify print and electronic resources available for you for the completion of all your learning and assessment tasks.
 
Learning services available to you as a student at RMIT:
RMIT provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available online assisting you with matters such as:
- transition to tertiary study and learning
- study skills, and academic skills including academic literacy, writing for academic purposes, exam preparation, and much more
- career development and employment

 

 

 

 

 

 

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