BP343 - Bachelor of Business

Go to Enrolment Program Structures Search

Plan: BP343O - Bachelor of Business
Campus: City Campus

Program delivery and structure

Approach to learning and assessment

Work integrated learning

Program structure

Program transition plan

Approach to learning and assessment

The Bachelor of Business has a variety of learning and teaching approaches. The approaches used in each course will be appropriate to the learning outcomes and core capabilities they are designed to develop. The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have developed your capabilities and achieved specific learning outcomes in a given area. Methods of assessment will also vary with the learning outcomes and core capabilities of the relevant course.

The Bachelor of Business is taught online-only, through the Canvas learning management system (LMS). Online courses are asynchronous so that you can participate anywhere at any time while still meeting your assessment submission times. There is no classroom teaching, but you can meet your teacher and classmates via the optional online weekly webinar.

The online courses are self-paced learning where you will be presented with information in various ways (e.g. weblinks, ebooks, videos, demonstrations, interactives and podcasts) and you will complete activities to maximise your understanding of the curriculum content and develop the appropriate skills. The online courses also provide means to asynchronously ask questions, get feedback and contribute to class discussion that help you to apply theory to practice.

The Bachelor of Business incorporates the use of authentic assessment. This is an approach to assessment where you are asked to perform real-world tasks to demonstrate the application of knowledge and skills. Authentic assessment requires you to perform tasks that meet the needs of industry so that you are work-ready.

Problem-based learning: In the Bachelor of Business, you may work in a team or individually to conduct research, solve problems, analyse and respond to case studies, prepare or respond to briefs, write original research or case study reports, or participate in managing a company in a computer-based business simulation. This technique is designed to simulate the experiences you will encounter working in business.

Flexible delivery: The program will incorporate extensive use of online resources. These may include learning resources such as lecture notes, and assessment and feedback tools such as discussion boards and quizzes. In the online-only environment the lecture notes are replaced by self-explanatory written content that guides you through the extensive online content and resources, which are all optimised for online delivery. Assessments are designed to fit the online environment so that you can work independently, and feedback is provided by discussion boards, quizzes, and other methods such as teacher markup of documents.

Assignments and projects: These may be either research or problem based, and may be undertaken in teams or individually. They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences. Assignments and projects are also designed to develop your abilities in communications, research and reasoning, and provide a way to receive feedback on your skills development. By utilising this feedback to improve your skills and further develop your capabilities in relevant areas you will develop as a life-long learner.

For more information on assessment, refer to the RMIT Assessment and Assessment Flexibility policy.

Please note that if you have a long-term medical condition, disability and/or other form of disadvantage we can support you by making adjustments to activities in your program so that you can participate fully in your studies. To receive learning adjustments, you need to register with Equitable Learning Service https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services.

The University considers the wellbeing and safety of all students, staff and the community to be a priority in on-campus/online learning and professional experience settings.

Additional Information
Academic Integrity: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity.

Top of page

Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice. As a student enrolled in this RMIT University program you will:

undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice;
interact with industry and community when undertaking these activities;
complete these activities in real work contexts or situations; and
be provided with distinctive sources of feedback to assist your learning.

Any or all of these aspects of a WIL experience may be simulated in a workplace environment.

The Bachelor of Business includes several courses that are ‘work integrated learning’ (WIL) courses. In these WIL courses, you will engage in activities that integrate theoretical learning with practical application in professional contexts and will engage you in meaningful and consequential learning activities. These courses involve you in interacting with organisations (industry, government and community) through discipline relevant projects and work placements. Many courses in the Bachelor of Business uses guest lecturers from industry, government or the community and activities relating to industry as part of the learning experience.

Work integrated learning courses are included throughout the curriculum and clearly indicated as an integrated component of course choice. The WIL designated courses in the Bachelor of Business are:

BUSM2577 Integrated Perspectives on Business Problems (12 credit points)
BUSM2582 Business Graduate Folio (12 credit points)

Top of page

Program Structure

To graduate you must complete the following: All courses listed may not be available each semester

You must complete a total of 288 credit points (e.g. Twenty-Four 12 credit point courses) as follows:

Four (4) Foundation courses (48 credit points); and
One (1) Capstone course (12 credit points); and
228 credit points (e.g. Seventeen 12 credit point Business Option courses and Two 12 credit point University Electives) from one of the following possible Combinations:

Combination 1: Complete Two (2) Business Majors and 36 credit points of University Electives; or
Combination 2: Complete One (1) Business Major and 84 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 3: Complete One (1) Business Major and Two (2) Business Minors and 36 credit points of University Electives; or
Combination 4: Complete One (1) Business Major and One (1) Business Minor and 36 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 5: Complete Two (2) Business Minors and 84 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 6: Complete One (1) Business Minor and 132 credit points of Business Option Courses and 48 credit points of University Electives; or
Combination 7: Complete 180 credit points of Business Option Courses and 48 credit points of University Electives.

Most courses are 12 credit points each, but please note some courses are 24 or more credit points.

Business Option courses mean all courses listed within each Business Major and Business Minor.

University Electives can include any Business Option course, or any other course approved by the College of Business and Law. A maximum of 48 credit points in University Electives can be completed in this program.

Rules on completion of Majors/Minors:
A major is typically 96 credit points, and a minor is typically 48 credit points.

A maximum of Two (2) Minors can be completed in this program. Please note, if you use a course toward the completion of a major or minor, you cannot use that same course again to count toward another major or minor.

The Business Major and Minor courses can be found at the end of the program structure. The courses in each Major and Minor need to be completed in the sequence listed.

Top of page

Year One of Program:

Complete the following Forty Eight (48) credit points in Foundation courses:

Course Title	Credit Points	Course Code	Campus
Understanding the Business Environment	12	BUSM2562	City Campus
Business Decision Making	12	BUSM2567	City Campus
Business in Society	12	BUSM2572	City Campus
Integrated Perspectives on Business Problems	12	BUSM2577	City Campus

AND

Complete the Forty-Eight (48) credit points from your selected combination:

AND

Top of page

Year Two of Program

Complete the Ninety-six (96) credit points from your selected combination:

AND

Top of page

Year Three of Program:

Complete the following One (1) Capstone Course:

Course Title	Credit Points	Course Code	Campus
Business Graduate Folio	12	BUSM2582	City Campus

AND

Complete the Eighty-Four (84) credit points from your selected combination:

AND

Top of page

Major: Management and Change

Please note the below courses are only delivered on campus:

BUSM4688 Cross Cultural Management
ACCT1081 Professional Values, Ethics & Attitudes

Complete the following Eighty-four (84) credit points:

Course Title	Credit Points	Course Code	Campus
Work in Global Society	12	BUSM4558	City Campus
Organisations	12	BUSM1094	City Campus
Managing Change	12	BUSM1202	City Campus
Leadership	12	BUSM4177	City Campus
Innovation Management	12	BUSM4550	City Campus
Strategy	12	BUSM3125	City Campus
Organisational Experience	12	BUSM4546	City Campus

AND

Select and Complete Twelve (12) credit points from the following list:

Course Title	Credit Points	Course Code	Campus
Cross Cultural Management	12	BUSM4688	City Campus
Professional Values, Ethics & Attitudes	12	ACCT1081	City Campus
Global Corporate Responsibility	12	BUSM4687	City Campus

AND

Top of page

Major: Marketing

Please note the below courses are only delivered on campus:

MKTG1053 Services Marketing
MKTG1080 Applied Brand Management
MKTG1092 Product Innovation and Management
MKTG1069 Applied Marketing Management
MKTG1048 B2B Sales Strategy
MKTG1087 Omnichannel Retailing
MKTG1423 Marketing and Society
MKTG1089 Sport Marketing
MKTG1483 Social Marketing and Consumer Wellbeing

Complete the following Seventy-two (72) credit points:

Course Title	Credit Points	Course Code	Campus
Marketing Principles	12	MKTG1025	City Campus
Buyer Behaviour	12	MKTG1050	City Campus
Marketing Communication	12	MKTG1041	City Campus
Market Research	12	MKTG1045	City Campus
Digital Marketing	12	MKTG1415	City Campus
Strategic Marketing	12	MKTG1071	City Campus

AND

Select and Complete Twenty-four (24) credit points from the following list:

Course Title	Credit Points	Course Code	Campus
Services Marketing	12	MKTG1053	City Campus
Applied Brand Management	12	MKTG1080	City Campus
Product Innovation and Management	12	MKTG1092	City Campus
Applied Marketing Management	12	MKTG1069	City Campus
B2B Sales Strategy	12	MKTG1048	City Campus
Omnichannel Retailing	12	MKTG1087	City Campus
Marketing and Society	12	MKTG1423	City Campus
Sport Marketing	12	MKTG1089	City Campus
Social Marketing and Consumer Wellbeing	12	MKTG1483	City Campus
Customer Experience Strategy	12	MKTG1485	City Campus
Marketing Analytics	12	MKTG1487	City Campus

AND

Top of page

Major: People and Organisation

Please note the below course is only delivered on campus:

LAW2472 Introduction to Employment Law

Complete the following Seventy-two (72) credit points:

Course Title	Credit Points	Course Code	Campus
Human Resource Management	12	BUSM3119	City Campus
Employment Relations	12	BUSM1080	City Campus
Work, Health, Safety & Wellbeing	12	BUSM3122	City Campus
Negotiation and Conflict Resolution	12	BUSM1074	City Campus
Human Resource Development	12	BUSM1137	City Campus
Managing People for the Future	12	BUSM2616	City Campus

AND

Select and Complete Twenty-four (24) credit points from the following list:

Course Title	Credit Points	Course Code	Campus
International Human Resources Management	12	BUSM2449	City Campus
Introduction to Employment Law	12	LAW2472	City Campus
People Analytics	12	BUSM1228	City Campus
Managing Change	12	BUSM1202	City Campus

AND

Top of page