C4227 - Certificate IV in Advertising

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Plan: C4227 - Certificate IV in Advertising
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Certificate IV in Advertising
Qualification national code: BSB40107
Nominal hours: 450
Career: TAFE
Duration: 1 semester (6 months)
Location: City Campus
Owning school: Vocational Business Education (650T)
Owning school URL: www.rmit.edu.au/vocbused
CRICOS code:

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Purpose of the Program

The advertising program will provide you professional training in all aspects of the advertising industry and related fields. The primary focus is on business communication.

RMIT’s advertising courses have been developed with considerable industry input and are strongly career-oriented. Workplace competency standards apply in the traditional areas of advertising studies, which include the marketing concept, consumer behaviour, creative and production elements in advertising, copywriting and art direction, advertising research, and media planning and buying.

You will become familiar with electronic advertisement creation, electronic marketing, promotion, creating advertising briefs, and presenting and evaluating the effectiveness of campaigns.

If you are a good communicator, enjoy teamwork and know how to prioritise tasks, RMIT can help you on your way to your perfect career in advertising or integrated marketing communications.

The program includes work-integrated learning. You will have access to stagz—a virtual advertising agency—real-life project briefs and work placements.

In the Certificate IV you learn about conducting, analysing and presenting market research, as well as consumer behaviour and profiling a target audience. You will also develop an understanding of advertising production, conducting electronic marketing, promoting products and services, and scheduling advertisements. The use of computer packages and writing complex documents are explored.

Full-time classes are mostly conducted during the day (normal business hours) except when industry experts who teach some courses are only available in the evening.

Career outlook

Graduates of RMIT’s advertising programs are prepared for a broad range of occupations within the advertising industry, primarily account service and media planning, as well as other related advertising and sales promotion fields, including integrated marketing communications. Some of the career directions students follow after successfully completing an advertising program include client service, media planning and buying, advertising production, strategic planning, marketing services management, brand management, market research, and product management.

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Articulation and pathways

Pathways refer to related programs for which you may be eligible once you have graduated from your current program. Upon successful completion of the Cert IV in Advertising you may be eligible to undertake further studies in the Diploma of Advertising at RMIT University.

Gaining credit for previous study or experience

Recognition of Prior Learning (RPL) and credit transfer are ways that RMIT recognises applicants’ skills and knowledge gained through formal and informal education and training, work experience, and/or life experience (including volunteer work; committee responsibilities; family duties, hobbies).

Further information about gaining credit for previous study or experience: http://www.rmit.edu.au/programs/apply

Further information about pathways: http://www.rmit.edu.au/programs/pathways


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Entrance requirements

Current Year 12—there are no prerequisite studies.

Non-Year 12 applicants are encouraged to apply and may be required to have relevant employment or evidence of experience and/or ability to meet the demands of the program.

Equity admissions schemes

RMIT understands that people’s backgrounds and circumstances can affect their access to education and training. RMIT’s equity admissions schemes allow applicants to explain the circumstances that have adversely affected their education, and demonstrate their capacity for future academic success.

Further information is available at equity admissions schemes: http://www.rmit.edu.au/programs/apply


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External accreditation and industry links

The Certificate 4 in Advertising is recognised by the Advertising Institute Australasia. On successful completion of the program graduates are entitled to membership of the Advertising Institute Australasia www.advertisinginstitute.org.au

The Advertising program has many close links with industry. These take on a variety of different forms. One close linkage is through students getting the opportunity to participate in Work Integrated Learning (WIL) projects, which enables students to work on live projects and build up their network of industry connections.

Teachers within the Advertising program are strongly encouraged to maintain their linkages with industry. The Advertising program runs an Industry Advisory Committee that consists of high profile industry representatives. Part of the Committee’s brief is to make sure that the Advertising program links with industry standards and practice remain current.

In addition the Advertising program makes regular use of outside industry experts as guest lecturers to ensure that students are exposed to current industry developments in marketing. The regular use of sessional teaching staff also provides students with exposure to current industry practitioners.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.
Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit) or Library e-resources. If you have a laptop you can access the RMIT wireless network in the Library.
Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service.
The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.
You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content

You can access online learning tools and content for your program and associated courses at myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT

RMIT provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals. 

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, numeracy and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. 

You can find more information at www.rmit.edu.au/students

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