C4384 - Certificate IV in Marketing and Communication
Plan: C4384 - Certificate IV in Marketing and Communication
Campus: City Campus
Program delivery and structureApproach to learning and assessment
Work integrated learning
Program transition plan
Approach to learning and assessment
Successful completion of this program requires you to demonstrate that you are competent in 12 units of competency (5 core units plus 7 elective units) as outlined in the program structure.
You will be required to undertake 384 hours of supervised learning activities (including face-to-face classes, online activities, excursions and the like). In addition to these activities it is recommended that you allow approx. 6 hours per week of your own time for self-directed study including reading, research, preparation for classes, assessment completion etc.
Delivery and Learning
The main form of delivery will be in the classroom with some supervised self-directed learning. Learning will ensure that units are contextualised to industry applications wherever possible, and that demonstrations and practical sessions and/or workplace sessions be incorporated wherever appropriate in the delivery strategy. You will experience a variety of approaches to learning and teaching. Classes are interactive and give you many opportunities to discuss ideas and practice new skills. You will participate in learning activities such as: analysis of case studies and scenarios, group discussions and group work. In addition to developing skills and knowledge for a particular job, this program also aims to help you to develop broad work skills, known as foundation skills.
You are expected to undertake self-directed learning in addition to those activities provided in class. This self-directed learning will often be based upon research, and reading of relevant knowledge elements of the course. Where you have the opportunity to do so, you are encouraged to apply skill elements in your actual workplace.
For learning and assessment purposes some units of competency have been grouped into clusters as listed below:
|Marketing and Communications concept development||
COMM7334C Apply marketing communication across a convergent industry (BSBMKG417)
|Industry understanding and application||
BUSM7999C Apply digital solutions to work processes (BSBMGT407)
MKTG7886C Establish and adjust the marketing mix (BSBMKG502)
|Understanding consumers and markets||
MKTG7937C Profile the market (BSBMKG401)
|Buy and schedule media||
MKTG7977C Review advertising media options (BSBADV408)
|Industry communication skills||
COMM7333C Articulate, present and debate ideas (BSBCRT401)
Assessment tasks are designed to simulate the workplace and require you to demonstrate the practical application of your knowledge. If you have already developed competency through prior experience, you may apply for Credit Transfer/RPL before the program commences or at any time during the program. Please refer to http://www1.rmit.edu.au/students/enrolment/credit
All assessment tools ensure that there are processes in place to authenticate the evidence provided. These processes include questioning and third party endorsement for RPL applicants, questioning/interviews/self-reflections for group assignments and questioning and the use of Turnitin for e-submissions. Many units have a component of group work which requires you to work collaboratively in simulated work situations. Assessment tasks will provide simulated scenarios and tasks which are equivalent to future job roles relevant to the program.
Methods of assessment of individual or clustered competencies will be dependent on individual requirements as stated in the training package. These will generally include:
- observations of presentations
- use of case studies
- work simulated projects and
- various forms of tests
All units in the program are graded. You will be provided with an assessment guide at the start of semester that includes a grading rubric for each unit/cluster in the program. Rubrics will be based upon the criteria of performance, including how effectively you demonstrate skills and knowledge and the relevant employability/ core skills.
In order to identify any learning support that individual learners may need to successfully complete the program, a customised online Language, Literacy (including digital) and Numeracy (LLN) assessment is conducted for all students prior to commencement of training. The test has been mapped to the Australian Core Skills Framework and is designed to highlight specific areas of assistance that may be required. Individualised learning support plans are then provided to students outlining the kind of support services that are available and how to access these. In addition, where cohorts of students are identified as having core skill gaps, teachers incorporate additional Language, Literacy and/or Numeracy learning activities into the delivery of the program.
If you require assistance with study skills you can access the Study and Learning Centre (SLC): http://www1.rmit.edu.au/studyandlearningcentre
The Center offers practical advice on assignment writing and discipline-specific language and learning skills. It can also assist with specific skills you may need to succeed in this program, including any language, literacy or numeracy problems.
If you have a disability or long-term medical or mental health condition, adjustments to your study and assessment conditions are intended to ensure your academic performance is not affected. When you register with the Equitable Learning Services (ELS) they will develop a ELS Plan for you to share with your trainers. This will include any adjustments to your study and assessment conditions that you require. More information on the services provided by ELS is available at http://www1.rmit.edu.au/equitable
Aboriginal and Torres Strait Islander learners can gain support and encouragement from the Ngara William Centre: http://www1.rmit.edu.au/ngararaTop of page
Work integrated learning
RMIT University is committed to providing you with an education that strongly links formal learning with workplace experience. As a student enrolled in this RMIT University program you will be assessed on structured activities that allow you to learn, apply and demonstrate vocational competency.
Work Integrated Learning will be delivered in a minimum of one course in this qualification and will be allocated per industry needs prior to semester delivery. Work Integrated Learning usually comes as live industry briefs that arise on an as-needs basis and this allows the program to not only be responsive to industry needs but also to undertake and apply the most current industry practices.Top of page
|This qualification requires the completion of the following:|
All courses listed may not be availabe each semester.
|C4384 Core Units - Select ALL Five (5) Courses|
|C4384 Elective Units - Select Six (6) Courses. NB: Courses 051175-BSBADV402, 051176-BSBADV403, 051177-BSBADV404, 051128-BSBMKG408, 051129-BSBADV405 & 051054-BSBFIM501 not delivered-Credit Transfer/RPL ONLY.|
|C4384 Other Elective Units - Select One (1) Course. NB: Courses 051181-BSBMKG412, 051182-BSBMKG414, 051183-BSBCRT403, 051830-CUADIG304, 051130-BSBEBU401 & 051132-BSBREL402 not delivered-Credit Transfer/RPL ONLY.|
Program transition plan
Students will be advised in a timely manner of any changes in the program offering.Top of page
[Previous: Learning outcomes]