C4384 - Certificate IV in Marketing and Communication

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Plan: C4384 - Certificate IV in Marketing and Communication
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

Successful completion of this program requires you to demonstrate that you are competent in 12 units of competency (5 core units plus 7 elective units) as outlined in the program structure.

You will be required to undertake 384 hours of supervised learning activities (including face-to-face classes, online activities, excursions and the like).  In addition to these activities it is recommended that you allow approx. 6 hours per week of your own time for self-directed study including reading, research, preparation for classes, assessment completion etc.

Delivery and Learning

The main form of delivery will be in the classroom with some supervised self-directed learning. Learning will ensure that units are contextualised to industry applications wherever possible, and that demonstrations and practical sessions and/or workplace sessions be incorporated wherever appropriate in the delivery strategy. You will experience a variety of approaches to learning and teaching. Classes are interactive and give you many opportunities to discuss ideas and practice new skills. You will participate in learning activities such as: analysis of case studies and scenarios, group discussions and group work. In addition to developing skills and knowledge for a particular job, this program also aims to help you to develop broad work skills, known as foundation skills.

You are expected to undertake self-directed learning in addition to those activities provided in class. This self-directed learning will often be based upon research, and reading of relevant knowledge elements of the course. Where you have the opportunity to do so, you are encouraged to apply skill elements in your actual workplace.

For learning and assessment purposes some units of competency have been grouped into clusters as listed below:

Cluster NameUnits
Marketing and Communications concept development

COMM7334C Apply marketing communication across a convergent industry (BSBMKG417)
MKTG7974C Promote products and services (BSBMKG413)

Industry understanding and application

BUSM7999C Apply digital solutions to work processes (BSBMGT407)
COMM7335C Develop and apply knowledge of marketing communication industry (BSBMKG418)

Marketing Fundamentals

MKTG7886C Establish and adjust the marketing mix (BSBMKG502)
COMM5966C Make a presentation (BSBCMM401)

Understanding consumers and markets

MKTG7937C Profile the market (BSBMKG401)
MKTG7976C Analyse consumer behaviour (BSBMKG419)

Buy and schedule media

MKTG7977C Review advertising media options (BSBADV408)
MKTG7939C Buy and monitor media (BSBADV406)

Industry communication skills

COMM7333C Articulate, present and debate ideas (BSBCRT401)
OFFC5310C Write complex documents (BSBWRT401)


Assessment tasks are designed to simulate the workplace and require you to demonstrate the practical application of your knowledge.  If you have already developed competency through prior experience, you may apply for Credit Transfer/RPL before the program commences or at any time during the program.  Please refer to http://www1.rmit.edu.au/students/enrolment/credit

All assessment tools ensure that there are processes in place to authenticate the evidence provided.  These processes include questioning and third party endorsement for RPL applicants, questioning/interviews/self-reflections for group assignments and questioning and the use of Turnitin for e-submissions.  Many units have a component of group work which requires you to work collaboratively in simulated work situations.  Assessment tasks will provide simulated scenarios and tasks which are equivalent to future job roles relevant to the program.

Methods of assessment of individual or clustered competencies will be dependent on individual requirements as stated in the training package. These will generally include:

  • observations of presentations
  • use of case studies
  • work simulated projects and
  • various forms of tests

All units in the program are graded.   You will be provided with an assessment guide at the start of semester that includes a grading rubric for each unit/cluster in the program.  Rubrics will be based upon the criteria of performance, including how effectively you demonstrate skills and knowledge and the  relevant employability/ core skills.

Learner Support

In order to identify any learning support that individual learners may need to successfully complete the program, a customised online Language, Literacy (including digital) and Numeracy (LLN) assessment is conducted for all students prior to commencement of training.  The test has been mapped to the Australian Core Skills Framework and is designed to highlight specific areas of assistance that may be required.  Individualised learning support plans are then provided to students outlining the kind of support services that are available and how to access these.  In addition, where cohorts of students are identified as having core skill gaps, teachers incorporate additional Language, Literacy and/or Numeracy learning activities into the delivery of the program.

If you require assistance with study skills you can access the Study and Learning Centre (SLC):  http://www1.rmit.edu.au/studyandlearningcentre
The Center offers practical advice on assignment writing and discipline-specific language and learning skills.   It can also assist with specific skills you may need to succeed in this program, including any language, literacy or numeracy problems.

If you have a disability or long-term medical or mental health condition, adjustments to your study and assessment conditions are intended to ensure your academic performance is not affected.   When you register with the Equitable Learning Services (ELS)  they will develop a ELS Plan for you to share with your trainers.  This will include any adjustments to your study and assessment conditions that you require.  More information on the services provided by ELS is available at http://www1.rmit.edu.au/equitable

Aboriginal and Torres Strait Islander learners can gain support and encouragement from the Ngara William Centre:  http://www1.rmit.edu.au/ngarara

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Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with workplace experience. As a student enrolled in this RMIT University program you will be assessed on structured activities that allow you to learn, apply and demonstrate vocational competency.

Work Integrated Learning will be delivered in a minimum of one course in this qualification and will be allocated per industry needs prior to semester delivery.  Work Integrated Learning usually comes as live industry briefs that arise on an as-needs basis and this allows the program to not only be responsive to industry needs but also to undertake and apply the most current industry practices.

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Program Structure

This qualification requires the completion of the following:

All courses listed may not be availabe each semester.


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C4384 Courses

C4384 Core Units - Select ALL Five (5) Courses

Course Title

Nominal Hours

Course Code


Make a presentation (BSBCMM401)30COMM5966CCity Campus
Articulate, present and debate ideas (BSBCRT401)40COMM7333CCity Campus
Apply digital solutions to work processes (BSBMGT407)50BUSM7999CCity Campus
Apply marketing communication across a convergent industry (BSBMKG417)70COMM7334CCity Campus
Develop and apply knowledge of marketing communication industry (BSBMKG418)40COMM7335CCity Campus
C4384 Elective Units - Select Six (6) Courses. NB: Courses 051175-BSBADV402, 051176-BSBADV403, 051177-BSBADV404, 051128-BSBMKG408, 051129-BSBADV405 & 051054-BSBFIM501 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Course Code


Review advertising media options (BSBADV408)40MKTG7977CCity Campus
Buy and monitor media (BSBADV406)40MKTG7939CCity Campus
Profile the market (BSBMKG401)50MKTG7937CCity Campus
Promote products and services (BSBMKG413)40MKTG7974CCity Campus
Analyse consumer behaviour (BSBMKG419)60MKTG7976CCity Campus
Write complex documents (BSBWRT401)50OFFC5310CCity Campus
Conduct pre-campaign testing (BSBADV402)50MKTG7934CCity Campus
Monitor advertising production (BSBADV403)50MKTG7935CCity Campus
Schedule advertisements (BSBADV404)40MKTG7936CCity Campus
Conduct market research (BSBMKG408)60MKTG7901CCity Campus
Perform media calculations (BSBADV405)40MKTG7902CCity Campus
Manage budgets and financial plans (BSBFIM501)70ACCT5367CCity Campus
C4384 Other Elective Units - Select One (1) Course. NB: Courses 051181-BSBMKG412, 051182-BSBMKG414, 051183-BSBCRT403, 051830-CUADIG304, 051130-BSBEBU401 & 051132-BSBREL402 not delivered-Credit Transfer/RPL ONLY.

Course Title

Nominal Hours

Course Code


Establish and adjust the marketing mix (BSBMKG502)60MKTG7886CCity Campus
Conduct e-marketing communications (BSBMKG412)30MKTG7940CCity Campus
Undertake marketing activities (BSBMKG414)50MKTG7941CCity Campus
Explore the history and social impact of creativity (BSBCRT403)50MKTG7942CCity Campus
Create visual design components (CUADIG304)30GRAP5369CCity Campus
Review and maintain a website (BSBEBU401)50COSC6187CCity Campus
Build client relationships and business networks (BSBREL402)50MKTG7904CCity Campus

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Program transition plan

Students will be advised in a timely manner of any changes in the program offering.

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