C5229 - Diploma of Marketing

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Plan: C5229 - Diploma of Marketing
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

During the delivery of this program you will experience a variety of approaches to learning and teaching.  Classes are interactive and give many opportunities to discuss ideas and practice new skills.  You will participate in learning activities such as:

- Case study and scenario analysis
- Group discussions
- Various on-line activities
- Working in small groups

Successful completion of the program requires you to demonstrate you are competent in each of the Diploma skills and knowledge.  Assessment is designed throughout the program to give you numerous opportunities to demonstrate learning and skills.  Assessment may include:

- Assignments
- Essays
- Group work
- Case studies
- Presentations

Assessment feedback is integral to your continued development and enables you to improve future performance.

All courses in this program will have the opportunity to lead to the award of a grade.

If you have a long term medical condition, disability and/or any other form of disadvantage you may negotiate various aspects of the learning and/or assessment methods.  If this applies to you contact the Disability Liaison Unit: www.rmit.edu.au/disability

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Work integrated learning

Employers want students who can readily fit into and work well in an organisation. This means they want graduates who are able to plan and organise their work, solve problems, work in teams, use technology effectively and understand how to be effective in the workplace. These are skills that are developed through Work Integrated Learning (WIL).

In the Diploma of Marketing, RMIT seeks to engage real world clients, with real world problems that students work on throughout semester. This engagement with industry gives students real insight, skills and knowledge that they can apply in the workforce.

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Program Structure

This qualification requires completion of the following:
 

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C5229 Courses

C5229 Core Marketing Courses - Select ALL Five (5) Courses

Course Title

Nominal Hours

Course Code

Campus

Implement and monitor marketing activities (BSBMKG514A)50MKTG5831CCity Campus
Identify and evaluate marketing opportunities (BSBMKG501B)70MKTG5832CCity Campus
Conduct a marketing audit (BSBMKG515A)40MKTG5833CCity Campus
Interpret market trends and developments (BSBMKG507A)50MKTG5834CCity Campus
Plan market research (BSBMKG506B)50MKTG5835CCity Campus
AND
C5229 Elective Courses - Select a Minimum of Three (3) Courses. Note: Course 043250-BSBCRT601A is included for historical enrolments and is no longer delivered.

Course Title

Nominal Hours

Course Code

Campus

Develop a sales plan (BSBSLS501A)70MKTG5836CCity Campus
Plan measurement of marketing effectiveness (BSBMKG522A)50MKTG7863CCity Campus
Evaluate and recommend advertising media options (BSBADV511A)50MKTG7826CCity Campus
Plan direct marketing activities (BSBMKG508A)50MKTG5837CCity Campus
Research and apply concepts and theories of creativity (BSBCRT601A)65EMPL5644CCity Campus
 

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Program transition plan

Any future changes to the qualification will require individual transition plans to be implemented. This could involve credit transfers, RPL or enrolling in courses in the new program, as applicable.

Students will be advised of full details in a timely manner.

 

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