C5229 - Diploma of Marketing

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Plan: C5229FLEX - Diploma of Marketing
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Diploma of Marketing
Qualification national code: BSB51207
Nominal hours: 425
Career: TAFE
Duration: 1 year (part time only, based on 6 months full time program duration)
Location: Online & City Campus (Melbourne)
Owning school: Vocational Business Education (650T)
Owning school URL: rmit.edu.au/vocbused
Partnered offering / Corporate client: N/A
CRICOS code:

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Purpose of the Program

The  Diploma of Marketing Flexible model has been design to cater for the existing workforce in the business or communications industries looking to improve their skills and qualifications in marketing arena.  This delivery model blends scheduled face to face workshops with flexible online learning.

The marketing program will provide you with professional training in all aspects of the marketing industry and related fields. The primary focus is on business communications.

You will develop your knowledge of the many facets of marketing, such as conducting market research and interpreting market trends, developing a sales plan, conducting a market audit, using creativity for critical thinking and implementing marketing activities.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing Manager
  • Sales Manager
  • Researcher
  • Product Manager
  • Marketing Team Leader
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Articulation and pathways


Preferred pathways for candidates considering this qualification include:

  • Completion of the BSB41307 Certificate IV in Marketing or other relevant qualification


  • vocational marketing experience


  • with vocational experience in a team leader, supervisory or management in an organisation with a dedicated marketing function.


Articulation agreements between RMIT programs enable you upon graduating from an RMIT qualification to apply for advanced standing in a higher education level qualification.

Articulation pathways from the Diploma of Marketing include BSB60507 Advanced Diploma of Marketing or other Advanced Diploma qualifications.

Note: The Advanced Diploma of Marketing is not currently offered in flexible mode.

Gaining credit for previous study or experience

Recognition of Prior Learning (RPL) and Credit Transfer are ways that RMIT recognises applicants' skills and knowledge gained through formal and informal education and training, work experience, and/or life experience (including volunteer work; committee responsibilities; family duties, hobbies).

Further information about gaining credit for previous study or experience: http://www.rmit.edu.au/students/enrolment/credit

Further information about pathways: http://www.rmit.edu.au/study/applying-to-rmit/pathways

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Entrance requirements

You must meet the University entry requirements for this type of program.

Program entry requirements

Year 12: Successful completion of Australian Year 12 or equivalent (ATAR); or the Australian Senior VCAL Certificate.

Non Year 12: Completion of post-secondary studies or relevant industry work experience. This can be discussed with the admissions officer or staff responsible for the Marketing programs.

Additional Information:

The recommended pathway into the Diploma of Marketing BSB51207 requires completion of the Certificate IV in Marketing BSB41307 or equivalent.  As such, this offering is suited to students who have:

  • completed the Certificate IV in Marketing (BSB41307) or other relevant qualification; or
  • relevant vocational marketing experience; or
  • relevant vocational experience in owning, operating or managing a business; or
  • relevant vocational business experience in an organisation with a dedicated marketing function.

You should complete a personal statement as part of their application for this program.

If you do not meet the above criteria, you should consider applying for entry into Certificate IV in Marketing (BSB41307) which will provide you with a solid skills and knowledge platform  to successfully complete the Diploma of Marketing.

Equity admissions schemes

RMIT understands that people's backgrounds and circumstances can affect their access to education and training. RMIT's equity admissions schemes allow applicants to explain the circumstances that have adversely affected their education, and demonstrate their capacity for future academic success.

Further information is available at equity admissions schemes: http://www.rmit.edu.au/programs/apply

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External accreditation and industry links

There are no formal external accreditation bodies for the program.

The Diploma of Marketing program has many close links with industry. These take on a variety of different forms.  One close linkage is through students getting the opportunity to participate in Work Integrated Learning (WIL) projects, which enable students to work on live projects and build up their network of industry connections.

Teachers within the marketing program are strongly encouraged to maintain their associations with industry. The marketing program runs a Program Advisory Committee (PAC) that consists of high profile industry representatives. Part of the Committee's brief is to make sure that the marketing program delivers current and relevant skills and knowledge.

In addition the marketing program makes regular use of outside industry experts as guest lecturers to ensure that students are exposed to current industry developments in communications.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

Building 80 (SAB)

Swanston Academic Building (SAB) has the concept of "Anywhere, anytime at RMIT student computing".  All students are expected to bring their own mobile device/Laptop to be able to use the wireless environment.  Read the complete description on "How to Connect" here:  http://www.rmit.edu.au/its/wireless

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.
Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit) or Library e-resources. If you have a laptop you can access the RMIT wireless network in the Library.
Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service.
The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.
You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content

You can access online learning tools and content for your program and associated courses at myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT

RMIT provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, numeracy and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at www.rmit.edu.au/students

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