C5281 - Diploma of Business (Public Relations)

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Plan: C5281 - Diploma of Business (Public Relations)
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Diploma of Business (Public Relations)
Qualification national code: 22051VIC
Nominal hours: 600
Career: TAFE
Duration: One semester (6 months)
Location: Melbourne City campus
Owning school: Vocational Business Education (650T)
Owning school URL: www.rmit.edu.au/vocbused
CRICOS code:

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Purpose of the Program

Maintaining good relationships with internal and external clients, customers and stakeholders is critical to the success of any organisation.

RMIT’s PR programs cater for public relations and other communications and service industry sectors, such as tourism and hospitality, local government, public policy, media, journalism and feature writing, publishing (particularly for multimedia), libraries and information services, film and television information or publicist roles.

Public relations practitioners are key to maintaining positive relationships and reputation building. If you have a keen curiosity about people and the world, good problem-solving skills, the ability to work in and lead teams, confidence, and strong analytical instincts and communication skills, then a career in public relations is ideal for you.


You will cover topics relating to project management, copywriting, building websites and producing effective presentations. You will learn how to conduct market research, analyse consumer behaviour for specific markets, and implement and monitor marketing activities as you develop your knowledge of the public relations industry.

Global advantage

Full-time Business TAFE students can gain credit points towards their studies by taking part in an international exchange program for either one semester or one year with an institution that has an exchange agreement with RMIT. A limited number of exchange scholarships are available each year. RMIT has campuses and connections with many countries across Asia Pacific and Europe and students may get an opportunity to work on Global Work Integrated Learning (WIL) projects with businesses and students in other countries.

Work experience

This program is supported by a diverse industry advisory board. You will benefit from exposure to guest speakers, work placements and real-life project briefs.

Career Outlook

The diploma is a highly-regarded qualification. The program will enable you to develop the skills and knowledge necessary to begin a career in the public relations industry in Australia.

Students already employed in the industry, who may wish to diversify within and outside the industry, or to access further education, will obtain a broader understanding of the Australian public relations industry and develop further skills in public relations.

Industry consultation and feedback has signalled a need for expertise in a wide range of industries, including not-for-profit organisations and consultancies. Roles include media communications officer, information officer, internal communications officer, promotional event officer, PR officer and community development officer.

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Articulation and pathways

Graduates of the Diploma of Business (Public Relations) may progress to the Advanced Diploma of Business (Public Relations).

Gaining credit for previous study or experience

Recognition of Prior Learning (RPL) and credit transfer are ways that RMIT recognises applicants’ skills and knowledge gained through formal and informal education and training, work experience, and/or life experience (including volunteer work; committee responsibilities; family duties, hobbies).

Further information about gaining credit for previous study or experience: http://www.rmit.edu.au/programs/apply

Further information about pathways: http://www.rmit.edu.au/programs/pathways

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Entrance requirements

Current Year 12—there are no prerequisite studies.

Non-Year 12 applicants are encouraged to apply and may be required to have relevant employment or evidence of experience and/or ability to meet the demands of the program.

Equity admissions schemes

RMIT understands that people’s backgrounds and circumstances can affect their access to education and training. RMIT’s equity admissions schemes allow applicants to explain the circumstances that have adversely affected their education, and demonstrate their capacity for future academic success.

Further information is available at equity admissions schemes: http://www.rmit.edu.au/programs/apply

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External accreditation and industry links

The Public Relations program has many close links with industry. These take on a variety of different forms. One close linkage is through students getting the opportunity to participate in Work Integrated Learning (WIL) projects, which enables students to work on live projects and build up their network of industry connections.

Teachers within the Public Relations program are strongly encouraged to maintain their linkages with industry. The Public Relations program runs a Program Advisory Committee that consists of high profile industry representatives. Part of the Committee’s brief is to make sure that the Public Relations program delivers current and relevant skills and knowledge.

In addition the Public Relations program makes regular use of outside industry experts as guest lecturers to ensure that students are exposed to current industry developments in communications. The regular use of sessional teaching staff also provides students with exposure to current industry practitioners.


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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it.

All RMIT University students have unlimited access to quality electronic and print resources such as books, journals, newspapers, streaming media and past exam papers. Through our document delivery service you can also request items from any library in the world.

Library staff can show you how to find information for your assignments, or you can work through Library subject guides and web-based tutorials, or use our online Ask a Librarian service.  

Computers for study are available at every Library site and wireless access is available if you are working from a laptop or mobile device.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content

Log in to myRMIT https://my.rmit.edu.au/portal/ and select the myStudies tab to access study resources for your program.

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance.
  • We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at www.rmit.edu.au/students


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