C5281 - Diploma of Business (Public Relations)

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Plan: C5281FLEX - Diploma of Business (Public Relations)
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Diploma of Business (Public Relations)
Qualification national code: 22051VIC
Nominal hours: 560
Career: TAFE
Duration: 9 months
Location: Online and Melbourne (Onshore)
Owning school: Vocational Business Education (650T)
Owning school URL: www.rmit.edu.au/vocbused
CRICOS code:

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Purpose of the Program

The RMIT Diploma of Business (Public Relations) Flex model caters for full time or part time workers in the business or communications industries looking to improve their skills and qualifications in public relations. This Diploma of Business (Public Relations) delivery model blends scheduled face to face workshops with flexible online learning.

It is suitable for those looking to work in public relations and other communication and service industry sectors, such as tourism and hospitality, local government, public policy, media, journalism and feature writing, publishing (particularly for multimedia), libraries and information services, film and television information or publicist roles.

Public relations practitioners are key to maintaining positive relationships and reputation building. If you have a keen curiosity about people and the world, good problem-solving skills, the ability to work in and lead teams, confidence, and strong analytical instincts and communication skills, then a career in public relations is ideal for you.


You will cover topics relating to project management, copywriting, building websites and producing effective presentations. You will learn how to conduct market research, analyse consumer behaviour for specific markets, and identify and evaluate marketing activities as you develop your knowledge of the public relations industry.

Global advantage

RMIT has campuses and connections with many countries across the Asia Pacific and Europe and students may get an opportunity to work on Global Work Integrated Learning (WIL) Projects with businesses and students in other countries.

Work experience

This program is supported by a diverse Program Advisory Committee. You will benefit from exposure to guest speakers and real-life project briefs.

Career Outlook

The diploma is a highly-regarded qualification. The program will enable you to develop the skills and knowledge necessary to begin a career in the public relations industry in Australia.

Students already employed in the industry, who may wish to diversify within and outside the industry, or to access further education, will obtain a broader understanding of the Australian public relations industry and develop further skills in public relations.

Industry consultation and feedback has signalled a need for expertise in a wide range of industries, including public affairs, not-for-profit organisations and consultancies. Roles include media communications officer, stakeholder engagement, information officer, promotional event officer, internal communications officer, PR officer and community development officer.

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Articulation and pathways

Graduates of the Diploma of Business (Public Relations) may progress to the Advanced Diploma of Business (Public Relations).

Gaining credit for previous study or experience

Recognition of Prior Learning (RPL) and credit transfer are ways that RMIT recognises applicants’ skills and knowledge gained through formal and informal education and training, work experience, and/or life experience (including volunteer work; committee responsibilities; family duties, hobbies).

Further information about gaining credit for previous study or experience: http://www.rmit.edu.au/programs/apply

Further information about pathways: http://www.rmit.edu.au/browse;ID=hmw0laskndjkz

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Entrance requirements


The Diploma of Business (Public Relations) Flex is open to people with a minimum of 12 months work experience in business or communications roles.

Applicants are required to have relevant employment or evidence of experience and/or ability to meet the demands of the blended delivery program. This program is particularly relevant for full or part time workers in the business or communications industries.

Equity admissions schemes

RMIT understands that people’s backgrounds and circumstances can affect their access to education and training. RMIT’s equity admissions schemes allow applicants to explain the circumstances that have adversely affected their education, and demonstrate their capacity for future academic success.

Further information on equity admissions schemes is available at: http://www.rmit.edu.au/programs/apply

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External accreditation and industry links

The Diploma of Business (Public Relations) is recognised by the Public Relations Institute of Australia. On successful completion of the program graduates are entitled to apply for membership of the Public Relations Institute of Australia (PRIA) (www.pria.com.au).

The Public Relations program has many close links with industry. These take on a variety of different forms. One close linkage is through students getting the opportunity to participate in Work Integrated Learning (WIL) projects, which enable students to work on live projects and build up their network of industry connections.

Teachers within the Public Relations program are strongly encouraged to maintain their linkages with industry. The Public Relations program runs a Program Advisory Committee that consists of high profile industry representatives. Part of the Committee’s brief is to make sure that the Public Relations program delivers current and relevant skills and knowledge.

In addition the Public Relations program makes regular use of outside industry experts as guest lecturers to ensure that students are exposed to current industry developments in communications. The regular use of sessional teaching staff also provides students with exposure to current industry practitioners.


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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.
Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit) or Library e-resources. If you have a laptop you can access the RMIT wireless network in the Library.
Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online "Ask a Librarian" service.
The Library is continually expanding their electronic collections to make it easier for you to get the information you need when you need it. All RMIT students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.
You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content

You can access online learning tools and content for your program and associated courses at myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT

RMIT provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.
Services are available face to face and online to assist with:

  • transition to tertiary study and learning 
  • study skills, academic skills including literacy, numeracy and basic sciences if relevant 
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning 
  • career development and employment 
  • living and wellbeing (including advice on health, housing and financial matters) 
  • opportunities for scholarships, leadership and study abroad 
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance
  • We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at www.rmit.edu.au/students

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