C5344 - Diploma of Advertising

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Plan: C5344 - Diploma of Advertising
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Diploma of Advertising
Qualification national code: BSB50115
Nominal hours: 370
Career: TAFE
Duration: 6 months full-time study
Location: City Campus
Owning school: Vocational Business Education (650T)
Owning school URL: www.rmit.edu.au/vocbused
CRICOS code:

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Purpose of the Program

This qualification is suitable for those who use well-developed advertising skills and a broad knowledge base in a wide variety of advertising contexts.

The purpose of the program is to enable you to develop your knowledge of the many facets of advertising such as:

  • Creating media plans,
  • Conducting advertising research and interpreting market trends,
  • Writing persuasive copy,
  • Understanding the use of a variety of media types and media planning,
  • Creating and presenting electronic advertisement campaigns.

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Advertising Account Executive
  • Advertising Account Planner
  • Advertising Creative
  • Advertising Production Manager
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Articulation and pathways

Upon successful completion of the C5344 Diploma of Advertising (BSB50115) program you may be eligible to undertake further studies in C6146 Advanced Diploma of Advertising (BSB60115)  at RMIT University.

More information on how to apply is available at the following URL:http://www.rmit.edu.au/contact/visit-us/info-corner/

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Entrance requirements

Minimum Academic requirement

  • Successful completion of a Certificate IV in a business related  discipline

 Alternate Entry - Work experience requirement

  • At least 6 months work experience

RMIT's equity access schemes can support you to access and succeed in education.  Equity access schemes allow additional consideration in the selection process.  However, an equity access application cannot bypass the minimum entry requirements.  More on equity access schemes is located at https://www.rmit.edu.au/study-with-us/applying-to-rmit/local-student-applications/equity-access-schemes/types-of-equity-access/

International Students

This program currently is not offered to International students.

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External accreditation and industry links

The development of the program structure and the choice of elective units appropriate to the Advertising sector were informed by a Program Advisory Committee (PAC)  comprised of representatives of the Advertising industry and RMIT educators.

Teachers maintain close contact with industry through various professional development activities, and for sessional staff generally they maintain employment or operate their own businesses in a relevant sector.  Sally Parrott, Program Manager, regularly engages with extensive networks in the Advertising area.

Teachers regularly engage guest speakers for the program.  All learners participate in classes where they are assisted to make connections between theoretical concepts and the workplace. In some cases this is their own workplace.  Mentoring and coaching by the facilitator in order to assist learners to make this connection is a major design feature of this program.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of a laptop/mobile device, lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit) or Library e-resources. If you have a laptop you can access the RMIT University wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service.

The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content

You can access online learning tools and content for your program and associated courses at:  myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at www.rmit.edu.au/students

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