C5400 - Diploma of Business (Public Relations)

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Plan: C5400 - Diploma of Business (Public Relations)
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Diploma of Business (Public Relations)
Qualification national code: 22524VIC
Nominal hours: 595
Career: TAFE
Duration: one year full time study
Location: City Campus
Owning school: Business and Enterprise (525T)
Owning school URL: www.rmit.edu.au/about/schools-colleges/college-of-vocational-education
CRICOS code:

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Purpose of the Program

The program will provide you with broad public relations knowledge and skills required to:

  • develop social media and public relations campaigns and strategies
  • liaise with media and a range of clients and stakeholders
  • formulate and implement communication strategies and practices
  • manage projects, create print and electronic media advertisements and materials
  • use media for public relations

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Public Relations Intern
  • Public Relations Communications Specialist
  • Public Relations Consultant
  • Social Media and Public Relations Officer
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Articulation and pathways

Upon successful completion of the C5400 Diploma of Business (Public Relations) (22284VIC)  program you may be eligible to undertake further studies in a business degree at RMIT University.

More information on how to apply is available at the following URL:http://www.rmit.edu.au/contact/visit-us/info-corner/ 

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Entrance requirements

None

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External accreditation and industry links

The development of the program structure and the choice of elective units appropriate to the Public Relations sector were informed by an Industry Advisory Committee (IAC)  comprised of representatives of the Public Relations industry and RMIT educators.

Teachers maintain close contact with industry through various professional development activities, and for sessional staff generally they maintain employment or operate their own businesses in a relevant sector. Nick Reynolds, Program Manager, regularly engages with extensive networks in the Public Relations area.

Teachers regularly engage guest speakers for the program.  All learners participate in classes where they are assisted to make connections between theoretical concepts and the workplace. In some cases this is their own workplace.  Mentoring and coaching by the facilitator in order to assist learners to make this connection is a major design feature of this program.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as online content, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, myRMIT (www.rmit.edu.au/myrmit) or Library e-resources. If you have a laptop you can access the RMIT University wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service.

The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library

Online learning tools and content

You can access online learning tools and content for your program and associated courses at:  myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at http://www.rmit.edu.au/students

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