C6102 - Advanced Diploma of Business (Public Relations)

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Plan: C6102 - Advanced Diploma of Business (Public Relations)
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Advanced Diploma of Business (Public Relations)
Qualification national code: 22038VIC
Nominal hours: 865
Career: TAFE
Duration: One year (two semesters)
Location: Melbourne (Onshore)
Owning school: Vocational Business Education (650T)
Owning school URL: rmit.edu.au/vocbused
CRICOS code:

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Purpose of the Program

The purpose of the Advanced Diploma of Public Relations is to teach you how to analyse, design and execute judgement within the Advertising field and prepare you for managerial or leadership roles within the Advertising industry.


Maintaining good relationships with internal and external clients, customers and stakeholders is critical to the success of any organisation.

RMIT’s PR programs cater for public relations and other service industry sectors, such as tourism and hospitality, local government, public policy, media, journalism and feature writing, publishing (particularly for multimedia), libraries and information services, film and television information or publicist roles.

Public relations practitioners are key to maintaining positive relationships and reputation building. If you have a keen curiosity about people and the world, good problem-solving skills, the ability to work in and lead teams, confidence, and strong analytical instincts and communication skills, then a career in public relations is ideal for you.

You will further develop your IT and general communication skills to create web pages with multimedia, develop an advertising campaign, write strategic PR documents, manage fundraising and sponsorships, and develop crisis management plans.

You will also learn how to develop a risk management strategy; develop a business or strategic plan; address legal and administrative requirements and government systems; follow health, safety and security procedures; and manage a budget and organisational communication strategy.

Global advantage

Full-time Business TAFE students can gain credit points towards their studies by taking part in an international exchange program for either one semester or one year with an institution that has an exchange agreement with RMIT. A limited number of exchange scholarships are available each year.

Work experience

This program is supported by a diverse industry advisory board. You will benefit from exposure to guest speakers, work placements and real-life project briefs.

Career Outlook

The advanced diploma is a highly-regarded qualification. The program will enable you to develop the skills and knowledge necessary to begin a career in the public relations industry in Australia.

Students already employed in the industry, who may wish to diversify within and outside the industry, or to access further education, will obtain a broader understanding of the Australian public relations industry and develop further skills in public relations.

Industry consultation and feedback has signalled a need for expertise in a wide range of industries, including not-for-profit organisations and consultancies. Roles include information officer, promotional event officer, PR officer and community development officer.

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Articulation and pathways

Graduates of the AdvancedDiploma of Business (Public Relations) may progress to the Bachelor of Communication (Public Relations) with up to 18 months worth of advanced standing.

Further information about pathways: http://www.rmit.edu.au/programs/pathways

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Entrance requirements

You must meet the University entry requirements for this type of program.

Program entry requirements

The successful completion of a relevant Diploma level qualification and/or relevant work experience.

Equity admissions schemes 

RMIT understands that people’s backgrounds and circumstances can affect their access to education and training. RMIT’s equity admissions schemes allow applicants to explain the circumstances that have adversely affected their education, and demonstrate their capacity for future academic success.

Further information is available at equity admissions schemes: http://www.rmit.edu.au/programs/apply


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External accreditation and industry links

The Public Relations program has many close links with industry. These take on a variety of different forms. One close linkage is through students getting the opportunity to participate in Work Integrated Learning (WIL) projects, which enables students to work on live projects and build up their network of industry connections.

Teachers within the Public Relations program are strongly encouraged to maintain their linkages with industry. The Public Relations program runs a Program Advisory Committee that consists of high profile industry representatives. Part of the Committee’s brief is to make sure that the Public Relations program links with industry standards and practice remain current.

In addition the Public Relations program makes regular use of outside industry experts as guest lecturers to ensure that students are exposed to current industry developments in marketing. The regular use of sessional teaching staff also provides students with exposure to current industry practitioners.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees and Student Service and Amenities fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs. 

Building 80 (SAB)

Swanston Academic Building (SAB) has the concept of "Anywhere, anytime at RMIT student computing".  All students are expected to bring their own mobile device/Laptop to be able to use the wireless environment.  Read the complete description on "How to Connect" here: http://www.rmit.edu.au/its/wireless

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it.

All RMIT University students have unlimited access to quality electronic and print resources such as books, journals, newspapers, streaming media and past exam papers.  Through our document delivery service you can also request items from any library in the world.

Library staff can show you how to find information for your assignments, or you can work through Library subject guides and web-based tutorials, or use our online Ask a Librarian service.

Computers for study are available at every Library site and wireless access is available if you are working from a laptop or mobile device.

You can find more information on Library resources and services at: http://www.rmit.edu.au/library.


Services available to you as a student at RMIT

RMIT provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  •  transition to tertiary study and learning
  • study skills, academic skills including literacy, numeracy and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. 

You can find more information at www.rmit.edu.au/students

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