GC053 - Graduate Certificate in Marketing

Go to Enrolment Program Structures Search

Plan: GC053 - Graduate Certificate in Marketing
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

Approach to learning and assessment

Over the duration of your program you will experience a variety of teaching and learning approaches. The approaches used in each course will be appropriate to the learning outcomes they are designed to develop.The major styles of teaching, learning and assessment you will experience throughout your program will include:

Classroom teaching: May include lectures, class presentations, group discussions, student-led discussions etc. This style of learning is designed to maximise your understanding of the curriculum content and develop appropriate skills. It is designed to provide an environment where you can ask questions and seek feedback as well as contribute to class discussion and apply theory to practice.

Flexible delivery: The program will incorporate use of online resources. These may include learning resources such as lecture notes, and assessment and feedback tools such as discussion boards.

Problem-Based Learning: Problem-based learning engages you in analytical thinking, research and provision of solutions.

Cooperative learning: Enables you to work in collaborative or team-based tasks.

Assignments and projects: These may be either research or problem based, and may be undertaken in teams or individually. They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences.

Formal examinations: Will provide you with the opportunity to demonstrate your understanding and application of principles to either practical or theoretical issues.

Assessment
Depending on courses selected, student progress is assessed by a combination of group and individual assignments and examination. The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have  achieved specific learning outcomes in a given area. Methods of assessment will also vary with the learning outcomes of the relevant course but may include case studies, research projects, reports and formal examinations.

If you have a long term medical condition, disability and/or other form of disadvantage it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable learning and disability if you would like to find out more: www.rmit.edu.au/students/support-services/equitable-learning.

Academic integrity
The originality verification software Turnitin (see www.turnitin.com) may be used on assessments in your program.

Note you must complete a hardcopy of the RMIT coversheet with your assessment submissions: www.rmit.edu.au/students/my-course/assessment-results. Specifically, support resources for yourself as a student to ensure that your submitted assessment accurately represents your work are provided at: www.rmit.edu.au/students/my-course/assessment-results/academic-integrity.

*Top of page

Work integrated learning

As a student enrolled in this RMIT University program you will be provided with an education that strongly links formal learning with professional or vocational practice. You will be provided with practical application of theoretical concepts through activities such as case studies, projects and assignments in the courses.

*Top of page

Program Structure

To graduate you must complete the following: Part-time students will complete Stage A over two semesters and are advised to follow the order of courses as presented.
 

*Top of page


Year One of Program

Complete the following Four (4) Courses:

Course Title

Credit Points

Course Code

Campus

Marketing Management 12 MKTG1100 City Campus
Consumer Behaviour 12 MKTG1101 City Campus
Marketing Communication Strategy 12 MKTG1103 City Campus
Marketing Research 12 MKTG1104 City Campus
 

*Top of page

Program transition plan

 

*Top of page
 
 
[Previous: Learning outcomes]