GC053 - Graduate Certificate in Marketing

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Plan: GC053KP16 - Graduate Certificate in Marketing
Campus: RMIT Online

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure

Approach to learning and assessment

Over the duration of your program you will experience a variety of teaching and learning approaches. The approaches used in each course will be appropriate to the learning outcomes they are designed to develop. The major styles of teaching, learning and assessment you can experience throughout your program will include:

Online learning:  The online program provides real-time and asynchronous engagement and self-directed study. Innovative content using video, audio, simulation and practical exercises are presented to suit all learners and to keep the experience engaging and dynamic. Communication tools are used for discussion and collaborative work.

Problem-Based Learning: Problem-based learning engages you in analytical thinking, research and provision of solutions

Cooperative learning: Enables you to work in collaborative or team-based tasks

Assignments and projects: These may be either research or an authentic task, and may be undertaken in teams or individually. They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences.

Formal examinations: Will provide you with the opportunity to demonstrate your understanding and application of principles to either practical or theoretical issues.

Assessment

Depending on specific courses, student progress is assessed by a combination of group and individual assignments and examination. The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have achieved specific learning outcomes in a given area. Methods of assessment will also vary with the learning outcomes of the relevant course but may include case studies, research projects, reports and formal examinations. If you have a long term medical condition, disability and/or other form of disadvantage it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more: http://www.rmit.edu.au/disability.

Academic integrity

The originality verification software Turnitin (see http://www.turnitin.com), may be used on assessments in your program.

Note you must complete a hardcopy of the RMIT coversheet with your assessment submissions: http:// mams.rmit.edu.au/rbkf8knmzbla1.doc. Specifically, support resources for yourself as a student to ensure that your submitted assessment accurately represents your work are provided at: http://www.rmit.edu.au/ academicintegrity/students

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Work integrated learning

As a student enrolled in this RMIT University program you will be provided with an education that strongly links formal learning with professional or vocational practice. You will be provided with practical application of theoretical concepts through activities such as case studies, projects and assignments in the courses.

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Program Structure

To graduate you must complete the following. All courses listed may not be available each semester. Part-time students will complete Stage A over two semesters and are advised to follow the order of courses as presented.
 

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Year One of Program

Complete the following Four (4) Courses:

Course Title

Credit Points

Course Code

Campus

Marketing Management 12 MKTG1390 RMIT Online
Consumer Behaviour 12 MKTG1391 RMIT Online
Marketing Communication Strategy 12 MKTG1392 RMIT Online
Marketing Research 12 MKTG1395 RMIT Online
 

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