GD075 - Graduate Diploma in Public Relations

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Plan: GD075 - Graduate Diploma in Public Relations
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Graduate Diploma in Public Relations
Award abbreviation: GradDipPR
Total credit points: 96
Career: PGRD
Duration: Four semesters part-time
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL:
ASCED code: 100700
CRICOS code:

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Purpose of the Program

The Graduate Diploma in Public Relations is a postgraduate program that offers you a theoretical and applied knowledge and skills in Public Relations. The program aims to develop communication professionals with expertise and understanding of diverse communication industry and the role of Public Relations in the broader, changing social-cultural, political and economic environment It provides perspectives and ethical considerations for why and how public relations is practiced as it is, informed by theories that explains how to make public relations most effective and sustainable for organisations (including corporations, consultancies, government and not-for-profit organisations) and society. 

The Graduate Diploma in Public Relations is a part-time program that offers a blend of practical and reflective elements and intended for those of you whose undergraduate study has not included Public Relations. Problem solving, strategic planning and the ability to conduct research are strongly encouraged throughout the program.

Graduates of the program enjoy an 80-90 per cent employment rate in the industry. Increasingly, enrolled students are finding opportunities to take up employment as Public Relations practitioners well before graduation, and those already working in the industry are adding skills and knowledge that support job promotion and increased responsibility.


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Articulation and pathways

Graduates of the Graduate Diploma in Public Relations are given credit of eight courses, (two semester’s advanced standing) towards the Master of Communication degree.

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Entrance requirements

Academic entrance requirements: An Australian undergraduate degree, or its equivalent. Applicants with significant work experience or professional practice may also be considered.

International English language requirements:

  • IELTS (Academic): 7.0 (no band less than 6.5)
  • TOEFL (Paper based): 600 (TWE 5.0)
  • TOEFL (Internet Based Test – iBT): Overall score of 100 with minimum of 24 in writing and 22 in all other sections
  • Pearson Test of English (Academic) (PTE(A)): 65 (no band less than 58)
  • Cambridge English – Advanced (CAE): CAE Grade B
  • RMIT English Worldwide (REW) – English for Academic Purposes (EAP) programs: (Advanced 2 certificate pre- 2011)

Extra requirements: Applicants should include in their application an explanation of their interest in studying Public Relations, provide details of any previous exposure to, or involvement in, the industry, and demonstrate their understanding of the role of the public relations practitioner in Australian business and communities.

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External accreditation and industry links

The Graduate Diploma (Public Relations) is accredited by the Public Relations Institute of Australia (Victoria). RMIT is applying to Public Relations Institute of Australia for accredidation renewal of Graduate Diploma (Public Relations).

Graduates of this program have successfully gained employment in the communication industry over a period of over 15 years and are successfully working in Australia, UK, Germany, USA and the Pacific Region.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services
As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.
Computers for study are available at every Library site, where you can access the Internet, myRMIT ( or Library e-resources. If you have a laptop you can access the RMIT University wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.
You can find more information on Library resources and services at:

Online learning tools and content
You can access online learning tools and content for your program and associated courses at myRMIT

Services available to you as a student at RMIT University
RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.
Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait
Islander students.
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