MC103 - Master of Business (Marketing)

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Plan: MC103 - Master of Business (Marketing)
Campus: City Campus

Overview

Program details
Objectives of the program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Master of Business (Marketing)
Award abbreviation: MBus(Mktg)
Total credit points: 144
Career: PGRD
Duration: Three Semesters Full Time, Six Semesters Part Time
Location: City Campus
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/ecofinancemarketing
ASCED code: 080505
CRICOS code: 014892K

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Objectives of the program

This program addresses the need for high-level expertise in marketing, specifically for managers whose career development and interests are leading into marketing management. Those whose position requires in-depth appreciation of the role of marketing in the overall success of the organisation would benefit from this program.

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Articulation and pathways

There are not articulation and pathways for this program.

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Entrance requirements

The minimum entrance standard is a recognised undergraduate degree in any discipline, plus a minimum of one year practical business experience in a business or marketing related environment.  The work experience criterion is an essential prerequisite for the program.  Special entry may be granted to applicants who do not possess the basic entrance qualifications but who can demonstrate through previous study and/or professional work experience (minimum 5 years) their capacity to successfully undertake this program. These students will initially enroll in the Graduate Certificate of Marketing, with progression to the Master’s program contingent on achieving a credit average.

Applicants must be proficient in the English language, and unless their undergraduate degree has been undertaken in an institution where the language of instruction is English, they must provide evidence of English proficiency via:

  • IELTS - 6.5+ (no band below 6.0);
  • TOEFL paper based - 580+ (TWE 4.5+);
  • TOEFL computer based - 237+ (TWE 4.5+); or
  • RMIT English Worldwide (REW) - Advanced Level.

(note: TOEFL or IELTS results are only recognised for one year from the test date)

All short listed candidates may be requested to attend a selection interview with senior staff from RMIT.

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External accreditation and industry links

Graduates of the Bachelor of Business (Marketing) may be eligible to become a member of the Australian Marketing Institute and the Australian Market & Social Research Society. Membership provides benefits which are relevant to career development.

http://www.amsrs.com.au/

http://www.ami.org.au/index.asp

The School of Economics, Finance and Marketing has many close links with industry and academics are strongly encouraged to maintain these connections. The School runs a School Advisory Board that consists of high profile industry representatives. Part of the Board’s brief is to make sure that the School’s links with industry standards and practice remain current. The School makes use of outside industry experts as guest lecturers so as to ensure that students are exposed to current industry developments in marketing. 
 

 

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Program materials may be made available to you through the RMIT University website as well as course websites on the DLS.  Together these provide course guides, assessment documentation, formal lecture material, course news, course reading material, etc.

The use of web-based access to course materials is made to assist you, especially if you have special needs or are at remote locations.

Academics on the program liaise regularly with Library and IT staff to facilitate the availability of the resources you need.  The Library Liaison staff also provides expertise in information literacy through assistance to academic staff or presentations to students.

 

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