MC130 - Master of Advertising

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Plan: MC130P12 - Master of Advertising
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Master of Advertising
Award abbreviation: MAdvtg
Total credit points: 144
Career: PGRD
Duration: 1.5 years (three semesters) full-time; 3 years (six semesters) part-time
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL:
ASCED code: 080507
CRICOS code: 075396K

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Purpose of the Program

 The aim of the program is for you to develop advanced theoretical knowledge and skills in advertising and communications in the increasingly convergent and diverse communications industries.

You will critically engage with global advertising practices and be conversant with key principles and processes that underpin the constantly evolving advertising industry. You will engage with industry professionals while developing skills in managing advertising, media and strategy planning, creative evaluation and campaign development.

A capstone experience is offered to you in the following options: internship, study tour or research project. It will enable you to synthesise and integrate your knowledge, connect theory and practice as well as demonstrate your holistic achievement of the program learning outcomes.

On completion of the program you will be a reflective and responsive professional leader with specialised knowledge of the global advertising industry. You will be  able to work collaboratively in international and interdisciplinary teams. You will be prepared for professional communication and media roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high quality outcomes associated with delivering international integrated advertising campaigns and other related promotional activities.


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Articulation and pathways

Pathways refer to related programs for which you may be eligible once you have graduated from your current program.

Upon successful completion of this program you may be eligible to undertake further studies at RMIT, including the Master of Commerce in the School of Economics, Finance and Marketing where you can transfer one year of credit to the second Masters program.

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Entrance requirements

Academic entry requirement:

An Australian undergraduate degree or its equivalent, with a minimum 65% average. Applicants with significant work experience or professional practice in advertising or a related promotional field, with a minimum of three years experience, may also be considered.

English requirements

International applicants need to have achieved any of:

  • IELTS - 6.5+ (no band less than 6.0)
  • TOEFL - Paper Based = 580+ (TWE 4.5+)
  • TOEFL (IBT) overall score 92, minimum 20 in all sections
  • REW - Advanced Plus Certificate (Advanced 2 Certificate pre-2011)

Selection tasks

Applicants must include in their application a statement explaining their interest in studying the program and how they feel the program will advance their career, provide detail of any previous work experience in the industry and demonstrate their awareness of current global trends in persuasive communication and brand management.

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External accreditation and industry links

External Accreditation

The Master of Advertising is accredited by the International Advertising Association (IAA) and the Media Federation of Australia (MFA).

The program has links with the The Communications Council (previously Australia Federation of Advertising), International Association of Business Communicators (IABC).

Industry Links

The School of Media and Communication has many close links with industry which take on a variety of different forms.

In this program, one close linkage is through students participating in Work Integrated Learning (WIL) activities and professional practice projects that investigate problems within specific industry contexts.

Academics within the School are strongly encouraged to maintain their linkages with industry.

Each discipline area runs a Program Advisory Committee (PAC) that consists of high profile industry representatives. Part of the PAC’s brief is to ensure that their programs’ links with industry standards and practice remain current.

In addition the School makes regular use of outside industry experts as guest lecturers to ensure that students are exposed to current industry developments. The regular use of sessional teaching staff also provides students with exposure to current industry practitioners.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, myRMIT ( or Library e-resources. If you have a laptop you can access the RMIT University wireless network in the Library. Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.

You can find more information on Library resources and services at:

Online learning tools and content

You can access online learning tools and content for your program and associated courses at myRMIT

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. You can find more information at

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