MC197 - Master of Marketing

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Plan: MC197EXE15 - Master of Marketing
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Master of Marketing
Award abbreviation: MMktg
Total credit points: 192
Career: PGRD
Duration: 2 years full-time or part-time equivalent (or 1.5 years FT or PT equivalent with advanced standing)
Location: Melbourne City campus
Owning school: Economics, Finance and Marketing (625H)
Owning school URL:
ASCED code: 080599
CRICOS code: 077512F

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Purpose of the Program

Marketing is critical for success in competitive, dynamic and increasingly complex business environments. People with marketing skills and knowledge are important to businesses, helping them work out how to create, capture, communicate, and sustain customer value, and promote continued growth and competitiveness. This program addresses the need for high-level marketing expertise particularly for those whose career development and interests are leading into marketing, product and brand management.

The Master of Marketing draws on contemporary practices, strategic thinking, branding, design, creativity and innovation to build your marketing knowledge, skills and capabilities.  As a graduate, you will not only develop discipline specific knowledge and skills, but also learn to draw connections across different fields of knowledge and relate this knowledge to complex real world situations. Using integrated theory and real world application, this degree will expose you to a range of interactive learning experiences such as seminars, guest presentations, strategic cases, social media technologies and e-learning, and applied industry projects.

A capstone experience will be provided in MKTG1215 Strategic Marketing which will integrate and synthesise a range of knowledge and skills gained in the program and the application of these in discipline related real-world scenarios. You will have the opportunity to acquire the critical knowledge and capabilities to help organisations along the path to success.

This program is delivered on-campus.

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Articulation and pathways

1. Students admitted with a degree or higher level qualification in business (or a related discipline) will be exempted from completing the four (4) Business Enabling courses, and will be required to complete twelve (12) courses (144 credit points) in order to qualify for the degree.

2. Students who successfully complete the RMIT Graduate Certificate in Marketing will be exempted from completing the four (4) Business Enabling courses and the four (4) discipline courses completed in the Graduate Certificate in Marketing, and will be required to complete the eight (8) courses (96 credit points) in order to qualify for the degree.

Credit will be assessed consistently with the RMIT University credit policy and procedures.

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Entrance requirements

Academic Entrance requirements

Australian Bachelor degree or equivalent in business (or a related discipline);


Australian Bachelor degree or equivalent in any discipline 

Work Experience

Required: Minimum 3 years Full Time Equivalent (FTE) management experience.

Applicants will be required to submit a CV.


Successful completion of the RMIT Graduate Certificate in Marketing; or

Australian Graduate Certificate, Graduate Diploma or Masters degree or equivalent in Business (or a related discipline). 

Entrance requirements for international onshore applicants
All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see


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External accreditation and industry links

This program is accredited by the professional bodies listed in the table below. Specified credit/exemptions offered as part of the accreditation are subject to the applicant meeting the set criteria defined by each professional body. Any application for credit/exemption should be made directly to the professional body and is the graduate's responsibility.

The professional bodies may offer membership for students and/or graduates as a career enabler which could include opportunities for networking and access to discipline specific resources. Application for membership is the student/graduate's responsibility.

Professional BodyAccreditation DescriptionMembership and Opportunities

Australian Marketing Institute [AMI]

Program satisfies the AMI standards that ensures continued professional relevance for marketing graduates.
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Graduate
  • Graduates eligible for 2 years credit towards the 5 year Certified Practising Marketer [CPM] qualification
  • Graduates eligible for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society [AMSRS]

Not Applicable
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Associate


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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it.

All RMIT University students have unlimited access to quality electronic and print resources such as books, journals, newspapers, streaming media and past exam papers.  Through our document delivery service you can also request items from any library in the world.

Library staff can show you how to find information for your assignments, or you can work through Library subject guides and web-based tutorials, or use our online Ask a Librarian service. 

Computers for study are available at every Library site and wireless access is available if you are working from a laptop or mobile device.

You can find more information on Library resources and services at:

Online learning tools and content

Log in to myRMIT and select the myStudies tab to access study resources for your program.

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance.

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.

You can find more information at


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