MC197 - Master of Marketing

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Plan: MC197EXE - Master of Marketing
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Master of Marketing
Award abbreviation: MMktg
Total credit points: 192
Career: PGRD
Duration: 2 years full time, 4 years part time (or 1.5 years FT and 3 years PT with advanced standing)
Location: Onshore, City Campus
Owning school: Economics, Finance and Marketing (625H)
Owning school URL:
ASCED code: 080599
CRICOS code: 077512F

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Purpose of the Program

The Master of Marketing program provides an in-depth appreciation of the role of marketing in the overall success of an organisation. It develops your ability to apply your expertise and knowledge to planning, directing, implementing, monitoring and controlling an organisation’s marketing effort.  This program will enable you to enhance your knowledge of marketing concepts, techniques and issues relevant to managers, and also provide opportunities to conduct several practice-based marketing research projects. This program addresses the need for high-level marketing expertise particularly for those whose career development and interests are leading into marketing, product and brand management. Applicants whose position requires in-depth appreciation of the role of marketing in the overall success of an organisation would also benefit from this program.

Applicants who have successfully completed any undergraduate degree (or equivalent) and are admitted into the program may receive advanced standing equivalent to four courses. See Articulation and Pathways for further information.

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Articulation and pathways

Students who successfully complete the Graduate Certificate in Marketing will articulate to the Master of Marketing with advanced standing, and will be required to complete eight (8) courses in order to qualify for the degree.

Credits and exemptions will be assessed consistent with the principles of the RMIT University’s Credit Policy.

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Entrance requirements

Academic Entrance requirements
Australian Bachelor degree or equivalent in Business (or a related discipline) with a minimum grade point average (GPA) of 1.0 (out of 4.0)


Successful completion of the RMIT Graduate Certificate in Marketing


Australian Graduate Certificate, Graduate Diploma or Masters degree or equivalent in Business (or a related discipline) with a minimum grade point average (GPA) of 1.0 (out of 4.0)

Work Experience requirements
Minimum of 1 year full-time (or equivalent) work experience in a business or marketing role

Entrance requirements for international onshore applicants
All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see

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External accreditation and industry links

This program is accredited by the professional bodies listed in the table below. Specified credit/exemption towards professional qualifications offered as part of the accreditation are subject to the applicant meeting the set criteria defined by each professional body. Any application for credit/exemption should be made directly to the professional body and is the graduate's responsibility.

The professional bodies may offer membership for students and/or graduates as a career enabler which could include opportunities for networking and access to discipline specific resources. Application for membership is the student/graduate's responsibility.

Professional BodyAccreditation DescriptionMembership and Opportunities

Australian Marketing Institute [AMI]

Program satisfies the AMI standards that ensures continued professional relevance for marketing graduates.
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Graduate
  • Graduates eligible for 2 years credit towards the 5 year Certified Practising Marketer [CPM] qualification
  • Graduates eligible for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society [AMSRS]

Not Applicable
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Associate

An extensive network of industry links supports this program. Business practitioners, lecturers from industry, guest speakers and industry-relevant projects underpin the work integrated learning components of this program. An advisory board ensures current standards and practice are reflected in this program.


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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Resources available from the Library

As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. You can access books, journals and other course related materials, such as DVDs, past exams, newspapers and e-books. Through our document delivery service you can also request items from any library in the world.

Computers for study are available at every Library site, where you can access the Internet, myRMIT ( or Library e-resources. If you have a laptop you can access the RMIT wireless network in the Library.

Library staff can show you how to find information for your assignments or you can work through web-based tutorials or use our online Ask a Librarian service.

The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT students have unlimited access to quality electronic resources such as, e-books, e-journals and newspapers.

You can find more information on Library resources and services at:

Online learning tools and content

As a student in this program you may access online learning tools and content for your program and associated courses from the student portal, myRMIT (

Learning services available to you as a student at RMIT

RMIT provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals. 

Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. 

You can find more information at;ID=b3mism7rz4jdry.

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