MC197 - Master of Marketing
Plan: MC197KPX16 - Master of Marketing
Campus: RMIT Online
Overview
Program detailsPurpose of the ProgramArticulation and pathwaysEntrance requirementsExternal accreditation and industry linksStudent expenses and charges in addition to feesLibrary, IT and specialist resourcesProgram details
Award title: Master of Marketing
Award abbreviation: MMktg
Total credit points: 192
Career: PGRD
Duration: 2 years full-time equivalent (or 1.5 years full-time equivalent with advanced standing)
Location: RMIT Online
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/about/schools-colleges/economics-finance-and-marketing
ASCED code: 080599
CRICOS code:
Top of pagePurpose of the Program
Marketing is critical for success in increasingly competitive and dynamic business environments. People with marketing skills and knowledge are important to businesses, helping them work out how to create, capture, communicate, and sustain customer value, and promote continued growth and competitiveness. This program addresses the need for high-level marketing expertise particularly for those whose career development and interests are leading into marketing, product and brand management.
The Master of Marketing draws on contemporary practices, strategic thinking, branding, design, creativity and innovation to build your marketing knowledge, skills and capabilities. As a graduate, you will not only develop discipline-specific knowledge and skills but also learn to draw connections across different fields of knowledge and relate this knowledge to complex real world situations. Using integrated theory and real world application, this degree will expose you to a range of interactive learning experiences such as strategic cases, social media technologies and e-learning, and applied industry projects.
A capstone experience will be provided in MKTG1397 Strategic Marketing which will integrate and synthesise a range of knowledge and skills gained in the program and the application of these in discipline related real-world scenarios. You will have the opportunity to acquire the critical knowledge and capabilities to help organisations along the path to success.
The core research course of this program is MKTG1397 Strategic Marketing. This course is designed to develop your knowledge of research principles and methods and how to apply them within the contemporary business environment. You will have the opportunity to conduct a research project/proposal and further develop your skills in research methodology.
This program is delivered on-line.
Top of pageArticulation and pathways
1. Students admitted with the equivalent of an Australian Bachelor degree or higher level qualification in business (or a related discipline) will be exempted from completing four (4) Business and Law courses (48 credit points) from the optional course list in Year 2 of the program. Students will be required to complete an additional twelve (12) courses (144 credit points) in order to qualify for the degree.
2. Students who successfully complete the RMIT Graduate Certificate in Marketing will be exempted from completing the four (4) discipline courses completed in the Graduate Certificate in Marketing and will be required to complete an additional twelve (12) courses (144 credit points) in order to qualify for the degree.
Credit outside of the above arrangements will be assessed consistently with the RMIT University credit policy and procedures. If you wish to apply for a credit transfer/RPL, please refer to 'Apply for credit'.
Top of pageEntrance requirements
Academic Entrance requirements
Australian Bachelor degree or equivalent in business (or a related discipline);
or
Australian Bachelor degree or equivalent in any discipline;
or
Successful completion of the RMIT Graduate Certificate in Marketing;
or
Australian Graduate Certificate, Graduate Diploma or Masters degree or equivalent in Business (or a related discipline).
Entrance requirements for international onshore applicants
All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see www.rmit.edu.au/international/english-equivalent
Top of pageExternal accreditation and industry links
This program is accredited by the professional bodies listed in the table below. Specified credit/exemptions offered as part of the accreditation are subject to the applicant meeting the set criteria defined by each professional body. Any application for credit/exemption should be made directly to the professional body and is the graduate's responsibility.
Professional bodies may offer membership for students and/or graduates as a career enabler which could include opportunities for networking and access to discipline specific resources.
| Professional Body | Accreditation Description | Membership and Opportunities |
|---|---|---|
|
Australian Marketing Institute [AMI] |
Program satisfies the AMI standards that ensures continued professional relevance for marketing graduates. |
|
|
Australian Market and Social Research Society [AMSRS] |
Not Applicable |
|
Top of pageStudent expenses and charges in addition to fees
Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees. Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.
Top of pageLibrary, IT and specialist resources
Library resources and services
As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it. All RMIT University students have unlimited access to quality electronic and print resources such as books, journals, newspapers, streaming media and past exam papers. Through our document delivery service, you can also request items from any library in the world.
Library staff can show you how to find information for your assignments, or you can work through Library subject guides and web-based tutorials, or use our online Ask the Library service. Computers for study are available at every Library site and wireless access is available if you are working from a laptop or mobile device. You can find more information on Library resources and services at: http://www.rmit.edu.au/library.
Online learning tools and content
Log in to myRMIT https://my.rmit.edu.au/portal/ and select the myStudies tab to access study resources for your program.
Services available to you as a student at RMIT University
RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.
Services are available face to face and online assisting with:
- transition to tertiary study and learning
- study skills, academic skills including literacy, mathematics and basic sciences if relevant
- enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
- career development and employment
- living and wellbeing (including advice on health, housing and financial matters)
- opportunities for scholarships, leadership and study abroad
- opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance.
We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. You can find more information at www.rmit.edu.au/students
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