- Overview
- Learning outcomes
- Program delivery and structure
MC197 - Master of Marketing
Plan: MC197KPX16 - Master of Marketing
Campus: RMIT Online
Program delivery and structure
Approach to learning and assessmentWork integrated learningProgram structureProgram transition planApproach to learning and assessment
Over the duration of your program you will experience a variety of teaching and learning approaches. The approaches used in each course will be appropriate to the learning outcomes they are designed to develop. The major styles of teaching, learning and assessment you can experience throughout your program will include:
Online learning: The online program provides real-time and asynchronous engagement and self-directed study. Innovative content using video, audio, simulation and practical exercises are presented to suit all learners and to keep the experience engaging and dynamic. Communication tools are used for discussion and collaborative work.
Problem-Based Learning: Problem-based learning engages you in analytical thinking, research and provision of solutions
Cooperative learning: Enables you to work in collaborative or team-based tasks
Assignments and projects: These may be either research or an authentic task, and may be undertaken in teams or individually. They will provide you with experience at undertaking research and writing effectively to present your findings and recommendations to a range of audiences.
Formal examinations: Will provide you with the opportunity to demonstrate your understanding and application of principles to either practical or theoretical issues.
Assessment
Depending on specific courses, student progress is assessed by a combination of group and individual assignments and examination. The assessment you must complete is designed to provide you with opportunities to demonstrate the extent to which you have achieved specific learning outcomes in a given area. Methods of assessment will also vary with the learning outcomes of the relevant course but may include case studies, research projects, reports and formal examinations.
Please note that if you have a long-term medical condition, disability and/or other form of disadvantage we can support you by making adjustments to activities in your program so that you can participate fully in your studies. To receive learning adjustments, you need to register with Equitable Learning Service: www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services.
The University considers the wellbeing and safety of all students, staff and the community to be a priority in on-campus/online learning and professional experience settings.
Academic integrity: https://www.rmit.edu.au/students/my-course/assessment-results/academic-integrity.
You must complete the RMIT Assessment coversheet with your assessment submissions.
For more information on assessment, refer to the RMIT Assessment and Assessment Flexibility policy.
Top of pageWork integrated learning
As a student enrolled in this RMIT University program you will be provided with an education that strongly links formal learning with professional or vocational practice. The designated Work Integrated Learning (WIL) courses in this program are MKTG1390 Marketing Management (12 credit points) and MKTG1397 Strategic Marketing (12 credit points). These courses will provide you with opportunities to apply your academic skills to a work-based context.
In particular, you will:
- undertake and be assessed on structure activities that allow you to learn, apply and demonstrate your professional or vocational practice;
- be involved in authentic engagement with partner organisations that include industry feedback
This learning opportunity may be in the form of industry based projects, simulations or placements.
Top of pageProgram Structure
| To graduate you must complete the following. All courses listed may not be available each semester. | ||||||||||||||||||||||||||||||||||||||||||||
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Year One of Program |
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Please note: BUSM4587 International Marketing is only available via credit transfer or recognition of prior learning (RPL). | ||||||||||||||||||||||||||||||||||||||||||||
| Complete the following Four (4) Courses: | ||||||||||||||||||||||||||||||||||||||||||||
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| Select and Complete Four (4) of the following Option Courses: | ||||||||||||||||||||||||||||||||||||||||||||
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Year Two of Program |
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Please note: BUSM4587 International Marketing is only available via credit transfer or recognition of prior learning (RPL). | ||||||||||||||||||||||||||||||||||||||||||||
| Select and Complete Five (5) of the following Option Courses: | ||||||||||||||||||||||||||||||||||||||||||||
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| Complete the following One (1) Capstone Course: | ||||||||||||||||||||||||||||||||||||||||||||
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| Select and Complete Two (2) Courses from any: | ||||||||||||||||||||||||||||||||||||||||||||
| University Postgrad Elective | ||||||||||||||||||||||||||||||||||||||||||||
Program transition plan
Teaching Period 4 2022 program changes:
The four (4) Business Enabling courses listed below that form Stage A / Semester 1, Year 1 of your current program structure will be removed from the program from teaching period 4, 2022.
- BUSM4584 Management 1 - Managing People
- BUSM4585 Business and Government in the Global Context
- ISYS3363 Global Business and Social Technology: A Case Study Approach
- ACCT2289 Accounting for Management Decisions
The Business Enabling courses will be replaced with four (4) additional courses from the current options list. Please refer to your program structure for the options course list.
1. If you have received exemptions for the four (4) Business Enabling courses, prior to teaching period 4 2022:
The courses will be recognised as part of your program, and no further action is required. You may continue your program enrolment as planned.
Please also note the following changes:
If you have completed MKTG1402 The Strategic Value of Design, this will continue to be counted as an optional elective (12 credit points). This course is no longer offered as an optional elective from teaching period 4 2022.
MKTG1394 Social Marketing has been renamed MKTG1394 Sustainable Marketing, effective teaching period 1 2023.
GD094 Graduate Diploma in Marketing transition arrangements:
Graduate Diploma students will need to complete an additional course from the option course list in lieu of MKTG1397 Strategic Marketing.
Teaching Period 1 2020 program changes
All current students will be transitioned to the new program structure, and all course credits that have already been obtained will be recognised in the new structure.
The amendment to the program involves the following changes:
1. Program has changed from sixteen (16) core courses to nine (9) core, five (5) Optional Marketing courses and two (2) Postgraduate Electives.
2. The course BUSM4586 Business Research Design will no longer be a core course in the program structure.
a. If you have COMPLETEDBUSM4586 Business Research Design before teaching period 1 2020, you will need to complete a minimum of four courses from the Optional Marketing courses.
b. If you have NOT COMPLETEDBUSM4586 Business Research Design before teaching period 1 2020, you will need to complete a minimum of five courses from the Optional Marketing courses. University Postgraduate Electives will not be counted towards BUSM4586 Business Research Design.
3. The introduction of Optional Marketing courses. You will now choose at least five (5) electives from the Optional Marketing courses below:
MKTG1398 Product Innovation
MKTG1399 Interactive Marketing
MKTG1396 Services Marketing
MKTG1400 Brand Strategy
MKTG1394 Social Marketing
MKTG1393 Business and Networking Marketing
MKTG1475 Marketing Analytics
MKTG1473 Advanced Digital Marketing
BUSM4587 International Marketing
MKTG1402 The Strategic Value of Design (will not be taught in 2020)
MKTG1401 Customer Experience Design (will not be taught in 2020)
4. You now have the option to complete any two (2) University Postgrad Electives courses in addition to the optional elective Marketing courses above. The postgraduate elective may include a Global Intensive or Business Internship.
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