MC197 - Master of Marketing

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Plan: MC197P15 - Master of Marketing
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Master of Marketing
Award abbreviation: MMktg
Total credit points: 192
Career: PGRD
Duration: 2 years full-time or part-time equivalent
Location: Melbourne City campus
Owning school: Economics, Finance and Marketing (625H)
Owning school URL:
ASCED code: 080599
CRICOS code: 077512F

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Purpose of the Program

Marketing is critical for success in competitive, dynamic and increasingly complex business environments. People with marketing skills and knowledge are important to businesses, helping them work out how to create, capture, communicate, and sustain customer value, and promote continued growth and competitiveness. This program addresses the need for high-level marketing expertise particularly for those whose career development and interests are leading into marketing, product and brand management.

The Master of Marketing draws on contemporary practices, strategic thinking, branding, design, creativity and innovation to build your marketing knowledge, skills and capabilities.  As a graduate, you will not only develop discipline specific knowledge and skills, but also learn to draw connections across different fields of knowledge and relate this knowledge to complex real world situations. Using integrated theory and real world application, this degree will expose you to a range of interactive learning experiences such as seminars, guest presentations, strategic cases, social media technologies and e-learning, and applied industry projects.

A capstone experience will be provided in MKTG1215 Strategic Marketing which will integrate and synthesise a range of knowledge and skills gained in the program and the application of these in discipline related real-world scenarios. You will have the opportunity to acquire the critical knowledge and capabilities to help organisations along the path to success.

The core research course of this program is MKTG1215 Strategic Marketing. This course is designed to develop your knowledge of research principles and methods and how to apply them within the contemporary business environment. You will have the opportunity to conduct a research project/proposal and further develop your skills in research methodology.

This program is delivered on-campus.

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Articulation and pathways

1. Students admitted with the equivalent of an Australian Bachelor degree or higher level qualification in business (or a related discipline) will be exempted from completing four (4) Business and Law courses (48 credit points) from the optional course list in Year 2 of the program. Students will be required to complete an additional twelve (12) courses (144 credit points) in order to qualify for the degree.

2. Students who successfully complete the RMIT Graduate Certificate in Marketing will be exempted from completing the four (4) discipline courses completed in the Graduate Certificate in Marketing and will be required to complete an additional twelve (12) courses (144 credit points) in order to qualify for the degree.

Please refer to the Masters Advanced Standing Credit Procedure for additional information regarding the recency of previous qualifications.

Credit outside of the above arrangements will be assessed consistently with the RMIT University credit policy and procedures. If you wish to apply for a credit transfer/RPL, please refer to Apply for credit.

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Entrance requirements

Academic Entrance requirements

Australian Bachelor degree or equivalent or higher level qualification in any discipline.

Entrance requirements for international onshore applicants

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see

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External accreditation and industry links

This program is accredited by the professional bodies listed in the table below. Specified credit/exemptions offered as part of the accreditation are subject to the applicant meeting the set criteria defined by each professional body. Any application for credit/exemption should be made directly to the professional body and is the graduate's responsibility.

The professional bodies may offer membership for students and/or graduates as a career enabler which could include opportunities for networking and access to discipline specific resources. Application for membership is the student/graduate's responsibility.

Professional Body Accreditation Description Membership and Opportunities

Australian Marketing Institute [AMI]

Program satisfies the AMI standards that ensures continued professional relevance for marketing graduates.
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Graduate
  • Graduates eligible for 2 years credit towards the 5 year Certified Practising Marketer [CPM] qualification
  • Graduates eligible for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society [AMSRS]

Not Applicable
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Associate


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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees. Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

RMIT Library provides extensive resources, services and study space. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases. Computers, printers and group study rooms are available at each Melbourne Library location. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library. Contact Ask the Library for assistance and further information

Study Support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.

Online learning tools and content

As a student in this program, you may access online learning tools and content for your program and associated courses from the student portal

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals. Services are available face to face and online assisting with: 

  • transition to tertiary study and learning 
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant 
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning 
  • career development and employment 
  • living and wellbeing (including advice on health, housing and financial matters) 
  • opportunities for scholarships, leadership and study abroad. 

We also offer a dedicated support service for Aboriginal and Torres Strait Islander students. You can find more information at


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