MC248 - Master of Communication

Plan: MC248 - Master of Communication
Campus: City Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

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Approach to learning and assessment

The program offers you various models of study while you engage in communication research and professional practice. One of the program's strengths is the range and experience of students which enriches the learning and teaching aspects. This mix of students provides an opportunity not only to learn from lecturers and industry specialists, but also to share different industry, global and professional perspectives with your peers. To do so, you will be engaged in group activities, in-class discussion and case studies. You will also participate in a variety of face-to-face and online learning and teaching approaches which may include lectures, tutorials, workshops, problem-based learning and presentations. You will have the opportunity to participate in RMIT sponsored, international study tours.

Assessment will include a range of activities such as projects, research assignments, reports, portfolio production, essays, presentations, and peer or industry review. Projects, reports and presentations will be directly related to industry specific needs and may involve making contact with industry practitioners regarding contemporary issues.

Most of the assessment you undertake will be designed so that your lecturer and peers can provide you with feedback on strengths and areas for improvement in your practice. This approach will enable you to improve on your performance during the course and in subsequent courses, as well as continue to refine capabilities for your future professional practice and learning after graduation.

RMIT advice

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the Program Manager or the Equitable Learning Services Unit if you would like to find out more.

If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

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Work integrated learning

RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice. As a student enrolled in this RMIT University program you will: 

• undertake and be assessed on structured activities that allow you to learn, apply and demonstrate your professional or vocational practice;
• interact with industry and community when undertaking these activities;
• complete these activities in real work contexts or situations; and in addition:

these interactions and the work contexts provide distinctive sources of feedback to you to assist your learning.

Any or all of these aspects of a WIL experience may be simulated.

The WIL nominated course for this program is:

• COMM2666 Strategic Communication Management (24cp)

In this course you will develop a strategic communication plan in collaboration with an industry partner of your choice. This experience will allow you to link the theories that support strategic planning with the practical communication needs of your organisation.

In this course you may have the option to undertake an internship. 

Internship Information
An agreement including schedule and relevant insurance documentation is required to be completed before commencing each internship (local and international). International internships must be registered and processed through RMIT Global Mobility In the case where an internship ends early, please refer to Changes or Cancellation of WIL Activities in the WIL Guideline.

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Program Structure

To graduate you must complete the following: All courses listed may not be available each semester.
(
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Year One of Program
Complete the following Three (3) courses:
Course Title Credit Points Course Code Campus Communication Management: Theory and Practice 12 COMM1123 City Campus Global Communication in a Digital Age 24 COMM2665 City Campus Strategic Communication Management 24 COMM2666 City Campus
AND
{
Select and Complete Three (3) Courses from the School Options list below to suit your area of professional interest.
OR
Select and Complete Two (2) Courses from the School Options list and One (1) Course from the Approved University Postgrad Elective list to suit your area of professional interest.
}
AND
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Year Two of Program
Complete the following Three (3) courses:
Course Title Credit Points Course Code Campus Leadership and Corporate Storytelling 12 COMM2679 City Campus Research Methods in Media and Communication 12 COMM2930 City Campus Professional Research Project (Communication) 24 COMM2663 City Campus
AND
{
Select and Complete Four (4) Courses from the School Options list to suit your area of professional interest.
OR
Select and Complete Three (3) Courses from the School Options list AND One (1) Course from the Approved University Postgrad Elective list.
}
AND
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School Options
School Options
Course Title Credit Points Course Code Campus Change Communication 12 COMM2316 City Campus Communication for Social Change 12 COMM2083 City Campus Community and Civic Engagement 12 COMM2761 City Campus Corporate Writing and Editing 12 COMM2667 City Campus Ethics, Philosophy and Professional Communication 12 COMM2057 City Campus Financial Communication 12 COMM2668 City Campus Health Communication 12 COMM2806 City Campus Integrated Advertising Media 12 MKTG1187 City Campus International Advertising 12 MKTG1184 City Campus International Media Collaboration 12 COMM2539 City Campus People and Data 12 COMM2793 City Campus Political Communication 12 COMM2058 City Campus Professional Placement 12 COMM2807 City Campus Risk and Crisis Communication 12 COMM2318 City Campus Stakeholder Relations and Emergent Media 12 COMM1107 City Campus Wicked Problems: Innovative Solutions 12 SOCU2294 City Campus
University Postgrad Elective
)
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Program transition plan

The program structure of MC248 Master of Communication has been amended and the following changes applied in Semester 1, 2024:
- Replacement of COMM2669 Critical Enquiry in Media and Communication (24 credit points) with COMM2930 Research Methods in Media and Communication (12 credit points) and a 12-credit point Program Option or University elective.
- Removal of MKTG1190 Advertising Theory and Practice from the Program Option list.
- Addition of four Program Options courses: 

• MKTG1187 Integrated Advertising Media
• COMM2539 International Media Collaboration
• COMM2793 People and Data
• SOCU2294 Wicked problems: innovative solutions

If you commenced the program prior to these changes, you will not be disadvantaged, and all approved courses undertaken previously will contribute toward your qualification. You will not be required to complete extra credit points or incur any extra costs because of these changes. Academic advice will be made available to you and an enrolment plan provided to you on request.

If you are undertaking a reduced load, are on Leave of Absence (LOA), or have deferred studies, you will not be disadvantaged by the change of program structure.

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