MC249 - Master of Advertising
Plan: MC249 - Master of Advertising
Campus: City Campus
Overview
Program detailsPurpose of the ProgramArticulation and pathwaysEntrance requirementsExternal accreditation and industry linksStudent expenses and charges in addition to feesLibrary, IT and specialist resourcesProgram details
Award title: Master of Advertising
Award abbreviation: MAdvtg
Total credit points: 192
Career: PGRD
Duration: 2 years full-time, 4 years part-time, reduced duration available
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL: www.rmit.edu.au/about/schools-colleges/media-and-communication
ASCED code: 100799
CRICOS code: 083949D
Top of pagePurpose of the Program
The aim of this program is for graduates to develop advanced theoretical knowledge and skills in advertising. You will critically examine global advertising practices including creative leadership and strategy development in the constantly evolving advertising industry.
You will critically engage with industry professionals while developing your knowledge and skills in managing advertising, media and strategy planning, creative evaluation and campaign development.
Most classes in this program are delivered face-to-face at the RMIT City Campus.
The professional research project is a capstone experience, in which you will synthesise and integrate your knowledge, connect theory and practice, and demonstrate holistic achievement of the program learning outcomes.
On completion of the program, graduates will be reflective and responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.
Top of pageArticulation and pathways
Successful completion of one of the following programs with a minimum GPA of 2.5 (out of 4.0) guarantees entry into the program with 48 credit points of exemptions (equivalent to one semester full-time study).
- BP219 Bachelor of Communication (Advertising)
- BP222 Bachelor of Communication (Professional Communication)
- BP223 Bachelor of Communication (Public Relations)
- BP252 Bachelor of Business (Marketing)
If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program.
If you have gained one of the following qualifications in advertising, marketing, marketing communication, media and communication, professional communication or public relations, you will be eligible for masters exemptions relevant to your qualification level as stated in the table below. Please note that credit granted towards masters exemptions cannot be transferred to an exit award such as a graduate certificate or graduate diploma.
| Qualification Level | Exemptions | Remaining program duration |
|---|---|---|
| Bachelor degree | 48 credit points (equivalent to one semester full time study) | 144 credit points (equivalent to three semesters full time study) |
| Bachelor honours degree | 96 credit points (equivalent to two semesters full time study) | 96 credit points (equivalent to two semesters full time study) |
| Graduate certificate | 48 credit points (equivalent to one semester full time study) | 144 credit points (equivalent to three semesters full time study) |
| Graduate diploma | 96 credit points (equivalent to two semesters full time study) | 96 credit points (equivalent to two semesters full time study) |
Upon successful completion this program, you may be eligible to undertake further studies in related programs at RMIT University, including postgraduate research programs, subject to each program’s entry requirements.
The Graduate Diploma of Advertising (GD197) is available as an exit award of this program if you have successfully completed the 96 credit points listed in this structure. If you wish to exit early with the Graduate Diploma you must have completed all 96 credit points or have been granted credit for previous study at an equivalent level (AQF 8).
Top of pageEntrance requirements
You must have:
- successfully completed an Australian bachelor degree (or equivalent overseas qualification), or
- a minimum of 3 years professional work experience in a related industry.
To have your professional experience considered you must submit with your application a CV and a personal statement detailing your experience.
English language requirement
A minimum of IELTS (Academic module) overall score of 6.5, with no band less than 6.0, or equivalent. For equivalents to English entry requirements, see the English requirements web page.
Top of pageExternal accreditation and industry links
In Australia there are no professional bodies that recognise or accredit academic programs in advertising. However, the RMIT Advertising program has strong industry links to ensure the program remains current and relevant to today’s diverse advertising requirements. Our Industry Advisory Committee (IAC) is made up of industry leaders from all advertising platforms and our academics have current and extensive advertising experience, locally and globally. RMIT Advertising also attracts senior industry professionals as sessional tutors and guest lecturers.
Top of pageStudent expenses and charges in addition to fees
Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees. Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.
Top of pageLibrary, IT and specialist resources
As a student enrolled at RMIT University you can use all the services provided by the Library. These include study spaces, books, journals and course-related materials such as DVDs, past exams, and newspapers. You can also request items from any library in the world through our document delivery service.
RMIT Library staff can show you how to find the information you need for your assignments and how to make the most of the library resources. You can speak to a librarian, work through web-based tutorials or use our online “Ask a Librarian” service.
All students have unlimited access to our specialist electronic resources. These include e-books, e-journals and newspapers to make it easier for you to get the information you need, when you need it. Our collections are continually updated to ensure the currency and accuracy of the resources you use.
Computers are available at every Library site. You can access the Internet, myRMIT and Library e-resources. You can also access the RMIT University wireless network in the Library.
You can find more information on Library resources and services at: http://www.rmit.edu.au/library
Online learning tools and content
You can access online learning tools and content for your program and associated courses at myRMIT
Services available to you as a student at RMIT University
RMIT University provides resources and opportunities to help you to achieve your study and career goals.
Services are available face to face and online for:
- transition to tertiary study and learning
- study skills, academic skills including literacy, mathematics and basic sciences if relevant
- enabling assistance - if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
- career development and employment
- living and wellbeing (including advice on health, housing and financial matters)
- opportunities for scholarships, leadership and study abroad
- participating in arts, sport, recreation, fitness activities as well as student activism and university governance
We offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. The Ngarara Willim Centre offers ongoing guidance with study, living and cultural needs. You can find more information from Student Support.
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