Course Title: Promote and represent the service

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG6091C

Course Title: Promote and represent the service

School: 365T Global, Urban & Social Studies

Campus: City Campus

Program: C0045 - Vocational Graduate Certificate in Community Services Practice(Client assessment & case management)

Course Contact : Julian Silverman

Course Contact Phone: +61 3 9925 4578

Course Contact Email:julian.silverman@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Zaina Nehme

zainaindira.nehme@rmit.edu.au

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Not applicable.

Course Description

This course describes the knowledge and skills required to promote and represent the organisation to the community. The skills described in this course may be applied across a range of community services workplace contexts.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CHCORG620D Promote and represent the service

Element:

1.Promote community awareness of the clients, their needs and their importance

Performance Criteria:

1.1Prepare and deliver presentations in a way appropriate to the target group
1.2Design presentations to be relevant to the concerns and interests of the target group

Element:

2.Promote the service to increase its profile in the community

Performance Criteria:

2.1Identify stakeholders and supporters in the community and their particular interests and resources
2.2Target communications to areas where the profile needs raising or clarifying
2.3Facilitate opportunities for the community to view and contribute to the service
2.4Prepare and use a range of materials and resources providing information to the community
2.5Use a range of different methods of promotion
2.6Develop and use a strategy to review the profile of the service in the community
2.7Develop information campaigns to address particular issues, as required
2.8Consider and utilise as relevant opportunities for involvement in the community
2.9Encourage staff to participate in appropriate forums
2.10Utilise press and other publicity appropriately
2.11Provide accurate and positive information to the community to develop a positive community image

Element:

3.Represent the service

Performance Criteria:

3.1Clearly and accurately represent the philosophy, purpose, policies and procedures of the service
3.2Respond to and follow up questions and concerns about the service
3.3Represent the service's need for resources to appropriate forums/organisations
3.4Represent the perspective and experience of the service to relevant forums

Element:

4.Respond to negative publicity and perceptions, as required

Performance Criteria:

4.1Analyse negative publicity and perceptions for potential outcomes and implications for the service
4.2Listen carefully to spokespersons in order to develop an understanding of their position
4.3Seek advice from stakeholders and supporters in the community if required
4.4Nominate a spokesperson to represent the service if required
4.5Ensure communications used do not exacerbate existing negative perceptions
4.6Review organisation policies in light of issues raised, as appropriate
4.7Develop and implement a strategy to deal with negative publicity and perceptions


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

You will be involved in learning activities in a day long workshop.  Activities will include group discussions, critique of reading material and self-reflection exercises. Reflecting on your own work context is a significant aspect of this course, and you will be given opportunities during the workshop to discuss and think about your practice.


Teaching Schedule

This course will be undertaken during Workshop 1 (2013) workshops 3 and 4 (2014) 
 


Learning Resources

Prescribed Texts

None prescribed.


References


Other Resources

A set of readings will be made available to you prior to each workshop. Additional resources will also be available in the learning management tool ‘Blackboard’.


Overview of Assessment

You will complete 2 assessments as part of this course.

These assessments are part of an integrated development project which has been divided into two parts.

Part A is a community development project plan.

Part B is a community development project report.
 


Assessment Tasks

You will complete 2 assessments as part of this course. Note that these assessments are part of an integrated  development project which has been divided into two parts. Part A is a community development project plan. Part B is a community development project report-part B:
 

1: Systemic task one: Community Development project plan (Part A)
You will plan a community development (CD) initiative designed to facilitate access of one or more a culturally diverse communities to your service . You will note how it will be potentially able to promote CaLD access to mental health care at early intervention and primary health care levels as part of a service development strategy and how this may result in changes to organisational policies. Your analysis of an existing community development project will include an analysis of how this planned initiative reflects current trends and practices in community development and will reflect evidence-based practice.
Your project plan should also include the following opportunities:
 

1 promotion of community awareness of the mental health services your agency can provide

2 promotion of community awareness of mental health issues

3 access to services for culture diverse community members

4 a strategy to positively promote your service to CaLD communities
 

2: Systemic task one: Community Development project implementation report (Part B)
You will report on the successes and challenges of your community development (CD) initiative designed to facilitate access of one or more a culturally diverse communities to your service. You will note how effectively you are able to engage one or more CaLD communities to access your mental health agencies’ care at early intervention and primary health care levels. You will document how this relates to the furthering of your agencies’ service development strategy and how this may result in changes to organisational policies. Your analysis of your community development project will include an analysis of how this initiative reflects current trends and practices in community development and will reflect evidence-based practice.
 

Your project implementation report should also include the following:
1 the effectiveness of your ability to promote the services of your organisation
2 effectiveness of your engagement with community leaders and community members and how this may have resulted in changes to the services you provide enhancement of access to services for culture diverse community members
3 evaluation of the impact of the initiative on your organisation and on the community


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the Program Coordinator. This program in delivered in accordance with competency-based assessment, grades include:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did Not Submit for assessment

Other Information

Assessment Tasks Submission Cover Sheet
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications.

Attendance
It is strongly advised that you attend all workshops in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your competency. Information regarding student feedback can be found at: http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. The student progress policy can be found at: http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Information regarding application for special consideration can be found at: http://www.rmit.edu.au/browse;ID=g43abm17hc9w

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. For more information on this policy go to Academic Integrity Web site: http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Course Overview: Access Course Overview