Course Title: TCF Product Ranging

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5414L

Course ID: 030050

Course Title: TCF Product Ranging

School: 350T Fashion & Textiles

Program Code: C4050 - Certificate IV in Clothing Production

Course Contact : Angelo Pantalone

Course Contact Phone: +61 3 9925 9154

Course Contact Email: angelo.pantalone@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ms Kelly Pascoe
+(61 3) 9925 9177
kelly.pascoe@rmit.edu.au  

Location
Building: 511
Level: 1
Room: 8

Nominal Hours: 51

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

To provide learners with skills and knowledge to:
• Identify and assess trends.
• Identify historical trends of fashion and cycles of change.
• Conduct and collate market research to assess the needs of the consumer and the relationship this has with market trends.
• Create storyboards interpreting trends, colour, mood, fabrics/trim swatches, etc. to support the interpretation of the design brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 02/

Element:

LMTPDCL01A/01 Interpret design brief within specified guidelines

Performance Criteria:

· Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required
· A strategy plan and/or critical path plan is developed, when required
· Constraints are identified and taken into account when clarifying the brief

Element:

LMTPDCL01A/02 Research relevant information within specified guidelines

Performance Criteria:

· Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design
· Technical requirements associated with production are assessed, within specified guidelines
· Any additional expertise required for the project is identified

Element:

LMTPDCL01A/03 Contribute to design concepts

Performance Criteria:

· Preliminary concepts are worked out in conjunction with others to identify possibilities
· Story themes are developed using fashion magazines, samples, swatches, trims and colour palette
· Ideas are contributed and discussed with team members to enhance the success of the project
· Relevant support materials and explanations are developed and refined in conjunction with members of the design team

Element:

LMTPDCL01A/04 Contribute to the presentation of design/s

Performance Criteria:

· Own role and relationship to others for the presentation meeting is determined and rehearsed
· Presentation is assessed in a manner which promote the design's acceptance/approval

National Element Code & Title:

LMTPDCL03A Select And/Or Modify Patterns Or Blocks 02/5

Element:

LMTPDCL03A/01 Interpret the design

Performance Criteria:

· Design sketch/drawing is interpreted and clarified with designer or senior patternmaker as required
· Design lines and features are identified
· Fabric characteristics and performance, and trims and finishings are considered in relation to the design

Element:

LMTPDCL03A/02 Select a pattern

Performance Criteria:

· Specifications are read and interpreted, in consultation with others as required
· Any special construction methods or trim details of the garment that may affect the pattern are identified
· Pattern is obtained and checked to ensure suitability to the work specifications and/or design requirements

Element:

LMTPDCL03A/03 Modify existing pattern

Performance Criteria:

· Steps required to modify the pattern are determined
· Pattern is made, using existing patterns, to meet design requirements
· Pattern pieces are checked for accuracy of seam allowances, seam match, hems and functional openings

Element:

LMTPDCL03A/04 Test pattern

Performance Criteria:

· Pattern is tested for feasibility by making a prototype or toile
· Construction problems are identified, where relevant, and alternative construction methods are recommended
· Pattern adjustments are made, as required, and alterations are assessed to meet fitting requirements
· Final patterns are tested for compliance to design criteria and specifications, and to assess accuracy and completeness
· Labelling of pattern pieces is assessed in accordance with enterprise procedures

Element:

LMTPDCL03A/05 Maintain records

Performance Criteria:

· Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures
· Patterns are filed in accordance with enterprise procedures

National Element Code & Title:

RUAAG5501BCA Develop A Marketing Plan 02/7

Element:

RUAG5501BC/01 Determine business and financial requirements

Performance Criteria:

· The cash flow capacity of each production option for the property is determined.
· Profit potential of each option or combination of options is determined.
· Break even price is determined.
· Price risk factors are identified.

Element:

RUAG5501BC/02 Obtain and analyse market information

Performance Criteria:

· Behaviour of factors influencing price, supply and demand is monitored.
· Information obtained is organised into a form to aid decision making.
· Information obtained is assessed for validity and reliability.
· Information is analysed to develop conclusions based on appropriate evidenceand reasoning.
· Information is sought and updated on all relevant factors affecting price, supply and demand is monitored.

Element:

RUAG5501BC/03 Develop marketing plan

Performance Criteria:

· Estimates of product quality and quantity are made.
· Markets and organisations available to sell products to are identified.
· Areas of marketing risk are identified and methods for managing the risk are used.
· Marketing plan is documented.
· Organisations providing assistance about farm product selling are identified and used appropriately.

Element:

RUAG5501BC/04 Implement marketing plan

Performance Criteria:

· Market conditions are monitored to the marketing plan.
· Market movements initiate marketing plan targets.
· Purchasing organisations' viability is assessed through the collection and analysis of information.
· "Terms of Payment" offered by each buyer are obtained, negotiated for advantage and analysed for impact on farm finances.
· Holding of product and delivery arrangements are considered for their impact on farm cash flow and profit.
· Contracts/agency agreements are negotiated in line with the marketing plan.
· The product is sold in line with the marketing plan.

Element:

RUAG5501BC/05 Evaluate the marketing plan

Performance Criteria:

· Performance indicators are identified.
· Actual marketing outcomes are compared to marketing plan.
· Action is taken to remedy poor performance areas.
· Areas of positive performance are identified.
· Strategies to ensure positive performance are incorporated into new marketing plan.


Learning Outcomes


Refer to other sections of course guide


Overview of Learning Activities


Details of Learning Activities

PLANNED LEARNING EXPERIENCE
Underpinning knowledge delivered in lecture/classroom discussion/debate/ practical workshops to facilitate:
a) The development and sourcing of, forecasting skills
b) Interpretation of market trends (local & overseas) through primary and secondary research including the internet
c) The creation of mood and storyboards interpreting inspiration, trends, colour, mood, fabrics/trims, etc. to reflect fashion direction and trends
d) The product forecasting techniques used to gather local and overseas shifts in the broader TCF & L communities. Demonstrated through audio-visual /case study presentations
e) Case studies through key industry players
f) An analysis of the contemporary marketplace


Teaching Schedule

SEMESTER 1

1 12/02/07 Program Orientation Monday  13/02/06 Course Introduction / Student Learning Unit Guide (SLUG).  • Assessments Overview • Week to Week Overview
2 19/02/07 Fashion Forecasting- What is it? How do we do it? Why do we need to do it?
3 26/02/07 Trend Analysis – • Fashion lifecycles • Apply trends across various markets
4 05/03/07 Melbourne Fashion Festival – Field work with assessment • 10%
5 12/03/07 Trends Analysis / Sources of Inspiration. Social and Cultural Analysis
6 19/03/07 Trend Multiplication – The 3 eras of Modern Fashion
7 26/03/07 Fashion History – An overview of styles since the early 1900’s. A study of the social implication of an era in history and the related styles of that period.
02/04/07 – 13/04/07 Easter Break
8 16/04/07 Colour Theory • Colour and meaning the clothing industry • Colour and brand identity
9 23/04/07 Product Ranging Theory – Strategic Retailing
10 30/04/07 Sources of Inspiration in Product Range Development – • Contextualised for a retail setting
11 07/05/07 Market Environment Analysis – Commercial Activity
12 14/05/07 Market Environment Analysis – Commercial Activity
13 21/05/07 Assortment Planning – Family Tree Planning.  Colour Application and Matrix Assembly
14 28/05/07 The 6-point Buying Planning Cycle 1.
15 04/06/07 The 6-point Buying Planning Cycle 2.
16 11/06/07 Examination Overview
17 18/06/07 Examination – Value 40%
18 25/06/07 EXAM WEEK

SEMESTER 2

1 16/07/07 Overview and issue Assessment # 2– group work.  Retail environment Analysis
2 19/07/07 Mood and Story Board Theory 1 @ 2.  The Creative Business Document – • Contextualised to Fashion Enterprise
3 30/07/07 Mood and Story Board Formation – Layout Imperatives
4 06/08/07 Overview and issue Assessment #3 –group work.  Sourcing the elements for the Boards.  Methods for completing mood and story boards
5 13/08/07 Promotion and Advertising of the Product – Modification, Product Development, establishing a Product Gap/Modification
6 20/08/07 Mood and Story Board formation and the product Brief. The theoretical aspects of board formation
7 27/08/07 Sources of Inspiration, the mood board, establish a face for brand/product line
8 03/09/07 Workshop on the completion of Mood and story board development – 2 hours (colour, signature, accent, core)
9 10/09/07 Workshop on the completion of Mood and story board development – 2 hours (textiles, why these/)
10 17/09/07 Overview Assessment # 3 the theory document (8 points)
24/09/07 – 05/10/07 September Break
11 08/10/07 Competitive Analysis report overview- • Developing a competitive matrix
12 15/10/07 Target group contextualisation to the products being modified.
13 22/10/07 Mood and Story board workshop – the collection
14 29/10/07 Mood and Story board workshop – the theory document
15 05/11/07 In-class Presentation - Boards
16 12/11/07 Research week –on campus
17 19/11/07 Assessment Week – Holistic Presentation
18 26/11/07 Results Week

Overview of Learning Resources


Learning Resources

Prescribed Texts


References


Other Resources

Essential Learning Resources:
Library documents – TBA
Lecture notes as provided by the teacher




Overview of Assessment

Assessments for this course will be both individual and group work. In the third term, the final assessment will reflect the requirements set out by Product Ranging and the holistic assessment.

1. Examination: theories underpinning product ranging processes
2. Group work: retail environment analysis
3. Creation of a mood and story board
Tasks 2 and 3 will require accompanying in-class presentations

• Assessment time-line: Progressive assessments and presentation to an audience. Students must pass all assessments in this course.


Assessment Tasks

Assessments for this course will be both individual and group work. In the third term, the final assessment will reflect the requirements set out by Product Ranging and the holistic assessment.
1. Examination, Theories underpinning Product Ranging processes – 50%
2. Retail environment analysis (20%) group work
3. Mood and Story Board (30%) group (part of the Holistic Assessment)
Points 2 and 3 will require accompanying in-class presentations
• Assessment time-line: Progressive assessments and presentation to an audience. Students must pass all assessments in this course.
• Learners can make a claim for Approved Prior Learning on entry to the course
• Criteria for your results: PX (competence demonstrated) or NN (competence not demonstrated). To obtain PX for this module, learners need to provide evidence of competence for all assessment tasks.
• Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.

Course Overview: Access Course Overview