Course Title: TCF Product Ranging
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: MKTG5414L
Course ID: 030050
Course Title: TCF Product Ranging
School: 350T Fashion & Textiles
Program Code: C4050 - Certificate IV in Clothing Production
Course Contact : Angelo Pantalone
Course Contact Phone: +61 3 9925 9154
Course Contact Email: angelo.pantalone@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ms Kelly Pascoe
+(61 3) 9925 9177
kelly.pascoe@rmit.edu.au
Location
Building: 511
Level: 1
Room: 8
Nominal Hours: 51
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
To provide learners with skills and knowledge to:
• Identify and assess trends.
• Identify historical trends of fashion and cycles of change.
• Conduct and collate market research to assess the needs of the consumer and the relationship this has with market trends.
• Create storyboards interpreting trends, colour, mood, fabrics/trim swatches, etc. to support the interpretation of the design brief.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 02/ |
Element: |
LMTPDCL01A/01 Interpret design brief within specified guidelines |
Performance Criteria: |
· Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required |
Element: |
LMTPDCL01A/02 Research relevant information within specified guidelines |
Performance Criteria: |
· Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design |
Element: |
LMTPDCL01A/03 Contribute to design concepts |
Performance Criteria: |
· Preliminary concepts are worked out in conjunction with others to identify possibilities |
Element: |
LMTPDCL01A/04 Contribute to the presentation of design/s |
Performance Criteria: |
· Own role and relationship to others for the presentation meeting is determined and rehearsed |
National Element Code & Title: |
LMTPDCL03A Select And/Or Modify Patterns Or Blocks 02/5 |
Element: |
LMTPDCL03A/01 Interpret the design |
Performance Criteria: |
· Design sketch/drawing is interpreted and clarified with designer or senior patternmaker as required |
Element: |
LMTPDCL03A/02 Select a pattern |
Performance Criteria: |
· Specifications are read and interpreted, in consultation with others as required |
Element: |
LMTPDCL03A/03 Modify existing pattern |
Performance Criteria: |
· Steps required to modify the pattern are determined |
Element: |
LMTPDCL03A/04 Test pattern |
Performance Criteria: |
· Pattern is tested for feasibility by making a prototype or toile |
Element: |
LMTPDCL03A/05 Maintain records |
Performance Criteria: |
· Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures |
National Element Code & Title: |
RUAAG5501BCA Develop A Marketing Plan 02/7 |
Element: |
RUAG5501BC/01 Determine business and financial requirements |
Performance Criteria: |
· The cash flow capacity of each production option for the property is determined. |
Element: |
RUAG5501BC/02 Obtain and analyse market information |
Performance Criteria: |
· Behaviour of factors influencing price, supply and demand is monitored. |
Element: |
RUAG5501BC/03 Develop marketing plan |
Performance Criteria: |
· Estimates of product quality and quantity are made. |
Element: |
RUAG5501BC/04 Implement marketing plan |
Performance Criteria: |
· Market conditions are monitored to the marketing plan. |
Element: |
RUAG5501BC/05 Evaluate the marketing plan |
Performance Criteria: |
· Performance indicators are identified. |
Learning Outcomes
Refer to other sections of course guide
Overview of Learning Activities
Details of Learning Activities
PLANNED LEARNING EXPERIENCE
Underpinning knowledge delivered in lecture/classroom discussion/debate/ practical workshops to facilitate:
a) The development and sourcing of, forecasting skills
b) Interpretation of market trends (local & overseas) through primary and secondary research including the internet
c) The creation of mood and storyboards interpreting inspiration, trends, colour, mood, fabrics/trims, etc. to reflect fashion direction and trends
d) The product forecasting techniques used to gather local and overseas shifts in the broader TCF & L communities. Demonstrated through audio-visual /case study presentations
e) Case studies through key industry players
f) An analysis of the contemporary marketplace
Teaching Schedule
SEMESTER 1
1 12/02/07 Program Orientation Monday 13/02/06 Course Introduction / Student Learning Unit Guide (SLUG). • Assessments Overview • Week to Week Overview
2 19/02/07 Fashion Forecasting- What is it? How do we do it? Why do we need to do it?
3 26/02/07 Trend Analysis – • Fashion lifecycles • Apply trends across various markets
4 05/03/07 Melbourne Fashion Festival – Field work with assessment • 10%
5 12/03/07 Trends Analysis / Sources of Inspiration. Social and Cultural Analysis
6 19/03/07 Trend Multiplication – The 3 eras of Modern Fashion
7 26/03/07 Fashion History – An overview of styles since the early 1900’s. A study of the social implication of an era in history and the related styles of that period.
02/04/07 – 13/04/07 Easter Break
8 16/04/07 Colour Theory • Colour and meaning the clothing industry • Colour and brand identity
9 23/04/07 Product Ranging Theory – Strategic Retailing
10 30/04/07 Sources of Inspiration in Product Range Development – • Contextualised for a retail setting
11 07/05/07 Market Environment Analysis – Commercial Activity
12 14/05/07 Market Environment Analysis – Commercial Activity
13 21/05/07 Assortment Planning – Family Tree Planning. Colour Application and Matrix Assembly
14 28/05/07 The 6-point Buying Planning Cycle 1.
15 04/06/07 The 6-point Buying Planning Cycle 2.
16 11/06/07 Examination Overview
17 18/06/07 Examination – Value 40%
18 25/06/07 EXAM WEEK
SEMESTER 2
1 16/07/07 Overview and issue Assessment # 2– group work. Retail environment Analysis
2 19/07/07 Mood and Story Board Theory 1 @ 2. The Creative Business Document – • Contextualised to Fashion Enterprise
3 30/07/07 Mood and Story Board Formation – Layout Imperatives
4 06/08/07 Overview and issue Assessment #3 –group work. Sourcing the elements for the Boards. Methods for completing mood and story boards
5 13/08/07 Promotion and Advertising of the Product – Modification, Product Development, establishing a Product Gap/Modification
6 20/08/07 Mood and Story Board formation and the product Brief. The theoretical aspects of board formation
7 27/08/07 Sources of Inspiration, the mood board, establish a face for brand/product line
8 03/09/07 Workshop on the completion of Mood and story board development – 2 hours (colour, signature, accent, core)
9 10/09/07 Workshop on the completion of Mood and story board development – 2 hours (textiles, why these/)
10 17/09/07 Overview Assessment # 3 the theory document (8 points)
24/09/07 – 05/10/07 September Break
11 08/10/07 Competitive Analysis report overview- • Developing a competitive matrix
12 15/10/07 Target group contextualisation to the products being modified.
13 22/10/07 Mood and Story board workshop – the collection
14 29/10/07 Mood and Story board workshop – the theory document
15 05/11/07 In-class Presentation - Boards
16 12/11/07 Research week –on campus
17 19/11/07 Assessment Week – Holistic Presentation
18 26/11/07 Results Week
Overview of Learning Resources
Learning Resources
Prescribed Texts
References
Other Resources
Essential Learning Resources:
Library documents – TBA
Lecture notes as provided by the teacher
Overview of Assessment
Assessments for this course will be both individual and group work. In the third term, the final assessment will reflect the requirements set out by Product Ranging and the holistic assessment.
1. Examination: theories underpinning product ranging processes
2. Group work: retail environment analysis
3. Creation of a mood and story board
Tasks 2 and 3 will require accompanying in-class presentations
• Assessment time-line: Progressive assessments and presentation to an audience. Students must pass all assessments in this course.
Assessment Tasks
Assessments for this course will be both individual and group work. In the third term, the final assessment will reflect the requirements set out by Product Ranging and the holistic assessment.
1. Examination, Theories underpinning Product Ranging processes – 50%
2. Retail environment analysis (20%) group work
3. Mood and Story Board (30%) group (part of the Holistic Assessment)
Points 2 and 3 will require accompanying in-class presentations
• Assessment time-line: Progressive assessments and presentation to an audience. Students must pass all assessments in this course.
• Learners can make a claim for Approved Prior Learning on entry to the course
• Criteria for your results: PX (competence demonstrated) or NN (competence not demonstrated). To obtain PX for this module, learners need to provide evidence of competence for all assessment tasks.
• Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.
Course Overview: Access Course Overview