Course Title: Participate in development of design concepts

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: MIET5775C

Course Title: Participate in development of design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4051 - Certificate IV in Textile Production

Course Contact : Chris Watson

Course Contact Phone: +61 3 9925 9172

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

To provide learners with skills, knowledge and attitudes to become competent to:

• Interpret design brief
• Research relevant information
• Contribute to design concepts
• Contribute to the presentation of design/product
• Maintain records

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTPDTX05A Participate in development of design concepts


1. Interpret design brief

Performance Criteria:

• Design parameters are clarified in consultation with designer, sales team, management and/or
client, where required.
• A strategy plan and/or critical path plan is developed, when required.
• Constraints are identified and taken into account when clarifying the brief.

Learning Outcomes

Refer to other sections of guide

Details of Learning Activities


The student will be given a range of learning experiences including:

• Practical workshops in the development of specific product
• Weekly workshops with support mentoring to ensure all weekly project requirements are met and project outcomes achieved.
• Industry visits (when possible) to companies involved in product development, garment production and retail outlets
• Conduct market research to specific product brief
• Engage in reflective practice through planned group assessment and feedback.

Teaching Schedule

Week 1:  Introduction to Product Development 

Course introduction and outline.
Definition of Product and Product Development concepts;
Who are product developers; Role of different parts of organization in product development
Cost of product development

Week 2:  Successful Product Development
Product Development-why is it necessary; who are product developers; what are the essential generic inputs and outcomes for successful product development

Week 3:  Product/Market Segment Selection
Market segmentation for PD and product positioning
Product Development Strategy: Proactive vs. Reactive
Product Lifecycle

Week 4:  Initiation of Product Development and Strategy Selection: Identifying customer needs (practical)
PD process flow
PD process planning
Types of PD projects
Market research-Global and Local; benchmark product selection
PD Timeline development

Week 5:  Introduction to Market research
Market research: : general Customer expectations (aesthetics, handle, performance, price) and customer needs; products currently available on the market – benchmark sample selection

Week 6:  Field visit to retail market

 In market retail visit to apply principles of market research

Week 7 & 8:  Term Break

Week 9:  Field Market research
Student’s independent work

Week 10:  Product mapping
Market research results presentation, market segmentation and benchmark sample selection (based on market research)

Week 11:  Product performance/technical requirements
Product performance requirements-both technical and aesthetic; benchmark product analysis including fibre/fabric/finishes/styling, etc.; product constraints

Week 12:  Product performance/technical requirements

New product sourcing - fabric only

Week 13:  Product performance/technical requirements – testing benchmark samples 

New sourced Product performance testing and Product specifications

Week 14:  Product performance/technical requirements – test results review and analysis presentations 
New Product Provisional Specification development

Week 15:  Fashion/Product trends research
New product trend forecasting

Week 16:  Fashion/Product trends

Assignment development (independent work)

Week 17:  Report compilation (independent work) 

Report review

Week 18:  Assessment

Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Refer to Assessment Tasks

Assessment Tasks

Assessments will include:

Assessment will be based on a Project report (60%); formal presentations (40%).

• Learners can make a claim for Approved Prior Learning on entry to the course

• Criteria for your results: HD (high distinction – indicative score 80-100%) or DI (distinction – indicative score 70-79%) or CR (credit – indicative score 60-69%) or PA (pass – indicative score 50-59%) or NN (fail – indicative score 0-49%).

• Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.

Assessment Matrix

Not applicable

Course Overview: Access Course Overview