Course Title: The Marketing Concept

Part A: Course Overview

Program: C4121

Course Title: The Marketing Concept

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Workplace

Course Contact: Greg Cameron

Course Contact Phone: +61 3 9925 5518

Course Contact Email:

Course Description

This unit covers the determination of optimum marketing mix for a business through analysis of inter-related marketing components.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Not applicable

National Competency Codes and Titles

National Element Code & Title:

BSBMKG502A Establish and adjust the marketing mix


Determine the Marketing Mix for specific markets

Evaluate the significance of each component of the Marketing Mix and their inter-relationships

Monitor and adjust the Marketing Mix

Learning Outcomes

By the end of the course, students must be able to demonstrate a strong understanding using a broad knowledge base incorporating theoretical concepts, with substantial depth in some areas.

The skills that will be utilized within this course to demonstrate this knowledge base are:
• Collecting, analysing and organising information to provide input to the evaluation process
• Communicating ideas and information to establish optimum marketing mix
• Planning and organising activities to isolate marketing components for testing
• Working with teams and others to monitor the implementation of the marketing mix
• Using mathematical ideas and techniques to establish the significance of each component of the marketing mix
• Solving problems to identify the inter-relationships of marketing components

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, presentation and written test. Students are advised that they will be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Students will receive ongoing feedback on their progress in the course. Feedback on assessment will be given in a timely manner. They will be informed about how to improve their performance in the competency/course and what they need to do to be deemed competent or to gain a pass in the assessment.