Course Title: Introduction to Copy and Design

Part A: Course Overview

Course ID: 033878

Program: C4126

Course Title: Introduction to Copy and Design

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business


Course Contact: Mark Mossuto

Course Contact Phone: +61 3 9925 1316

Course Contact Email:

Course Description

The course provides a two stage introduction to the creative side of advertising. The first stage deals with the concept of the ‘Marketing Mix’ and specifically the role of ‘PROMOTION’ within the mix. This establishes the place of advertising within the marketing function.
The second stage is an introduction to the creative process that will enable students to develop and evaluate creative concepts, as they relate to specific briefs.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Nil required.

National Competency Codes and Titles


Develop a Creative Concept


Develop a Creative Concept

Evaluate a Creative Concept

Read and Absorb Background Information


Promote Products and Services


Coordinate Promotional Activities

Plan Promotional Activities

Review and Report on Promotional Activities

Learning Outcomes

As perscribed in Part B

Overview of Assessment

A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.

Grade Mark Description
HD - > = 80 High Distinction (Competency Achieved)
DI - 70 - 79 Distinction (Competency Achieved)
CR - 60 - 69 Credit (Competency Achieved)
PA - 50 - 59 Pass (Competency Achieved)
NN - < 50 Fail (Not Yet Competent)
CA - Not Applicable (Competency Achieved)
NYC - Not Applicable (Not Yet Competent )


Promote Products and Services
Develop a Creative Concept

In the written test students’ underpinning knowledge will be assessed and the student will be presented with case studies to report on. Practical assignments will simulate activities expected in the workplace.