Course Title: Introduction to Advertising
Part A: Course Overview
Course ID: 033882
Program: C4126
Course Title: Introduction to Advertising
Portfolio: BUS
Nominal Hours: 80.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7156L |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face |
Course Contact: Peter Lawrance
Course Contact Phone: +61 3 9925 5661
Course Contact Email: peter.lawarnce@rmit.edu.au
Course Description
The aim of this subject is to provide students with an understanding of the advertising industry, the relationship of its components and current advertising procedures and practice.
Pre-requisite Courses and Assumed Knowledge and Capabilities
Nil required.
National Competency Codes and Titles
BSBADV402A |
Conduct Pre-Campaign Testing |
Elements: |
Pilot the advertisement |
Plan for pre-campaign testing |
|
Utilise pre-campaign test results |
Learning Outcomes
As perscribed in the Part B
Overview of Assessment
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.
Grade Mark Description
HD - > = 80 High Distinction (Competency Achieved)
DI - 70 - 79 Distinction (Competency Achieved)
CR - 60 - 69 Credit (Competency Achieved)
PA - 50 - 59 Pass (Competency Achieved)
NN - < 50 Fail (Not Yet Competent)
CA - Not Applicable (Competency Achieved)
NYC - Not Applicable (Not Yet Competent)
Assessments
In the written test students’ underpinning knowledge will be assessed and the student will be presented with case studies to report on. Practical assignments will simulate activities expected in the workplace.
The students will work in groups to replicate the workings of an Advertising Agency