Course Title: Introduction to Advertising

Part A: Course Overview

Course ID: 033882

Program: C4126

Course Title: Introduction to Advertising

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business


Course Contact: Peter Lawrance

Course Contact Phone: +61 3 9925 5661

Course Contact Email:

Course Description

The aim of this subject is to provide students with an understanding of the advertising industry, the relationship of its components and current advertising procedures and practice.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Nil required.

National Competency Codes and Titles


Conduct Pre-Campaign Testing


Pilot the advertisement

Plan for pre-campaign testing

Utilise pre-campaign test results

Learning Outcomes

As perscribed in the Part B

Overview of Assessment

A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.

Grade Mark Description
HD - > = 80 High Distinction (Competency Achieved)
DI - 70 - 79 Distinction (Competency Achieved)
CR - 60 - 69 Credit (Competency Achieved)
PA - 50 - 59 Pass (Competency Achieved)
NN - < 50 Fail (Not Yet Competent)
CA - Not Applicable (Competency Achieved)
NYC - Not Applicable (Not Yet Competent)


In the written test students’ underpinning knowledge will be assessed and the student will be presented with case studies to report on. Practical assignments will simulate activities expected in the workplace.
The students will work in groups to replicate the workings of an Advertising Agency