Course Title: Advertising Media Research

Part A: Course Overview

Program: C4126

Course Title: Advertising Media Research

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7154L	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace

Course Contact: Peter Lawrance

Course Contact Phone: +61 3 9925 5661

Course Contact Email: peter.lawrance@rmit.edu.au

Course Description

This unit covers interpreting the advertising brief in order to develop a media plan within a given budget. Media research programs are the tools that students are able to use thus ensuring that the most appropriate media vehicle/s are fully considered to achieve maximum reach and frequency.

Pre-requisite Courses and Assumed Knowledge and Capabilities

The sequence of courses is designed to maximise successful outcomes for students.
Students should complete Introduction to Advertising Media prior to attempting Advertising Media Research.

National Competency Codes and Titles

National Element Code & Title:	BSBADV401A Profile a target audience
Elements:	Identify the target market
	Profile target audience
	Segment the market

Learning Outcomes

On completion of this course students will be able to put into practice, the skills and knowledge gained as applicable within the workplace according to the performance criteria as stipulated against the elements of the competency above.

Learning Activities:

All students will participate within the classroom to provide real life solutions to problems as set by clients and teaching staff that reflect real life situations as found in the workplace. This may take the form of individual assessments, group projects and presentations to teaching staff and clients.

Overview of Assessment

Overview of Assessment

Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.

Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent


Assessments:

The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.

Students will be provided specific assessment instructions, on commencement of this new course.