Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: GRAP5306C

Course Title: Interpret and respond to a design brief

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to interpret and respond to a brief through
the production of work. As such the unit is holistic in nature and focuses on the overall work processes required to
meet the requirements of the brief.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


1. Interpret design brief 

Performance Criteria:

1.1 Correctly interpret the specifications of the design brief
1.2 Establish and clarify user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to design brief


2. Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation
2.2 Develop initial design concept consistent with design brief parameters
2.3 Evaluate and explore options for refining the concept to best meet design brief parameters
2.4 Refine options and select the approach which best meets design brief requirements


3. Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with the client
3.2 Present concepts for work at appropriate stages during design process as required
3.3 Present and explore different options and creative ideas with client when appropriate
3.4 Pro-actively seek and act on client feedback
3.5 Reach agreement on concept for work which complies with design brief


4. Plan production of work 

Performance Criteria:

4.1 Assess specific design production risks
4.2 Identify all components required to produce a prototype
4.3 Assess technical requirements for production against specified guidelines
4.4 Identify and consult with support services required for production
4.5 Produce a prototype and evaluate against design brief requirements
4.6 Analyse prototype and determine any further adjustments to production requirements
4.7 Finalise production specifications supported by accurate and complete documentation


5. Complete production of work 

Performance Criteria:

5.1 Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of design brief are met
5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
5.4 Seek client approval for work where appropriate

Learning Outcomes

Details of Learning Activities

In class activities
A project that is sourced from industry and responds to a particular industry brief.
Some learning activities will include a self-directed learning approach. Self directed
learning refers to organised teacher-directed learning activities that students undertake
independently, either as individuals or with other students. This may include workplace
research, library assignments, fieldwork and work placements.

Teaching Schedule

WeekCert 4 in design - Accelerated programLearning Elements
1 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
2 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
3 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
4 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
5 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
6 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
7 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
8 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
 9 Project - AGDA Poster Annual Competition1, 2, 3, 4, 5
10 Project - AGDA Poster Annual Competition 1, 2, 3, 4, 5
11 Project - AGDA Poster Annual Competition 1, 2, 3, 4, 5
  Mid semester break 22/09 - 07/10 
12 Project due in 1, 2, 3, 4, 5














Learning Resources

Prescribed Texts


Other Resources

See project handout.

Overview of Assessment

1 x project

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.

Assessment Tasks

There is one industry-based project worth 100%, that is assessed for this competency.

Assessment Matrix

Mark Table:

CHD Competency with High Distinction
CDI Competency with Distinction
CC  Competency with Credit
CAG  Competency Achieved - Graded
NYC Not Yet Competent

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
Cover Sheet for Submissions
All students must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Please refer to the following URL for further information regarding plagiarism.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.

Course Overview: Access Course Overview