Course Title: Research and apply techniques for graphic design

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: GRAP5307C

Course Title: Research and apply techniques for graphic design

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to research and apply techniques for
application to graphic design. The focus of the unit is on a general knowledge of graphic design techniques and
the practical application of those techniques.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDSP07B Research and apply techniques for graphic design

Element:

1. Interpret the graphic design brief.

Performance Criteria:

1.1 Correctly interpret the specifications of the brief .
1.2 Determine the user or client for the graphic design to inform design decisions.
1.3 Clarify specifications , parameters or constraints of the brief in consultation with relevant colleagues.
1.4 Source and evaluate information pertinent to the brief.

Element:

2. Organise resources for graphic design.

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment.
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.
2.3 Follow storage and inventory procedures in accordance with organisational procedures.

Element:

3. Test design approaches for graphic design.

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief.
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach.
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief.
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief.
3.6 Refine and accurately document the design approach based on testing processes.

Element:

4. Produce the graphic design.

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief.
4.3 Present the work in accordance with the brief specifications.


Learning Outcomes



Details of Learning Activities

Learning activities may include:

Lectures and class discussion
Demonstrations and AV presentations
Supervised Studio activities
Research tasks

Some of these activities may involve group work or self directed learning.


Teaching Schedule



WeekWeek Beg.ProgramLearning
Elements
111/07Project 1 (50%) 1, 2, 3 & 4
218/07cont.
325/07cont.
401/08cont.
508/08cont.
615/08cont. 
722/08Project 2 (50%) 
829/08cont.1, 2, 3 & 4
905/09cont.
1012/09cont.
1119/09cont.
 Mid semester break24/09 - 09/10 
1210/10cont. 
1317/10cont.
 
1424/10 completion of Pro 2 
1531/10 folio prep/review 
1607/11assessment week
 


Learning Resources

Prescribed Texts

There are no prescribed texts.


References

Selected reference material relevant to each project will be included in each brief.


Other Resources


Students may require additional materials and resources, depending on their required outcome/s for each brief.
Some may be provided for them by the teacher, if relevant materials and resources are available and accessible.


Overview of Assessment

2 x projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.


 


Assessment Tasks


Two graphic design briefs (50% each) will be assessed. They should demonstrate a variety of creative outcomes and applications
using different design techniques and approaches, in response to the specifications and requirements of each brief.


Assessment Matrix


Not Yet Competent - NYC
Competency Achieved - CA
Competency with Credit - CC
Competency with Distinction – CDI
Competency with High Distinction - CHD

Other Information

Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues. Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview