Course Title: Use typography techniques for design work

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: GRAP5310C

Course Title: Use typography techniques for design work

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to use typography techniques for design work. It outlines how typography can be applied to a range of design contexts in response to a brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVCRS05B Use typography techniques for design work

Element:

1. Interpret the brief for typographic work.

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Determine client/designer’s requirements for the brief
1.3 Determine and clarify parameters and/or constraints of the brief
1.4 Source reference material on typography pertinent to the brief

Element:

2. Organise resources for typographic work.

Performance Criteria:

2.1 Correctly identify the resources required for the development of typographic work, including work space, tools and equipment
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements
2.3 Follow storage and inventory procedure in accordance with organisational procedures

Element:

3. Test and explore a range of techniques for typography.

Performance Criteria:

3.1 Identify the attributes of a range of typefaces and their suitability for different purposes
3.2 Identify possible approaches to typography design and establish criteria for the selection of the final approach
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques
3.4 Trial typography techniques that may meet the requirements of the brief
3.5 Evaluate trialling against selection criteria and select the preferred approach based on the requirements of the brief

Element:

4. Produce typography. 

Performance Criteria:

4.1 Select and organise equipment, tools, materials and techniques for typographic work in accordance with the design approach
4.2 Develop the typographic work ensuring consistency with the selected approach and the brief

Element:

5. Ensure quality of typographic product.

Performance Criteria:

5.1 Check and monitor the typography conforms to brief, including grammar and technical production and/or printing requirements
5.2 Mange typographic work to facilitate effective storage, retrieval and output by manual or digital means
5.3 Identify constraints & requirements of specified reproduction or diffusion processes (for print or electronic submission) & take action accordingly
5.4 Present the work in accordance with the brief specifications


Learning Outcomes



Details of Learning Activities

Learning activities include brainstorming and concept generation, design techniques and application, layout and text formatting exercises and presentation skills.


Teaching Schedule

Week
ProgramLearning Elements
1Introduction Project 1 (50%)1, 2, 3
2
 Project 1 cont.
 1, 2, 3
3 Project 1 cont. 1, 2, 3
4 Project 1 cont. 1, 2, 3, 4
5 Project 1 cont. 1, 2, 3, 4
6 Project 1 cont. 1, 2, 3, 4 & 5
7 Project 1 cont. 1, 2, 3, 4 & 5
8Project 1 due in 1, 2, 3, 4 & 5
9Introduction Project 2 (50%)1, 2, 3, 4 & 5
10 Project 2 cont.
 1, 2, 3
11 Project 2 cont. 1, 2, 3
12 Project 2 cont. 1, 2, 3, 4
13 Project 2 cont. 1, 2, 3, 4
14 Project 2 cont. 1, 2, 3, 4 & 5
15Project 2 due in 1, 2, 3, 4 & 5
16Assessment & results1, 2, 3, 4 & 5


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

2 Projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.


Assessment Tasks

2 x typographic projects @ 50% each.


Assessment Matrix

This Course will be assessed as:
Not Yet Competent - NYC
Competency Achieved - CAG
Competency with Credit - CC
Competency with Distinction – CDI
Competency with High Distinction - CHD

Other Information

Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties, see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues. Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview