Course Title: Originate concept for own work and conduct critical discourse

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: GRAP9416C

Course Title: Originate concept for own work and conduct critical discourse

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the skills and knowledge required to originate the concept and conduct critical discourse about the concept for own work. The concept encompasses ideas, form and context for the work. The course includes the need for research and analysis of ideas and references, plus the creation of innovative concepts. It also includes a requirement for critical and informed discourse with others about one’s own work.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVCOR04A Originate concept for own work and conduct critical discourse


Adjust and refine concept

Performance Criteria:

Undertake own analysis of concept and challenge ideas and approaches taken 
Seek input and comments from others about the concept
Re-evaluate and refine options for the concept based on own analysis and critical discourse with others


Conduct critical discourse

Performance Criteria:

Identify relevant individuals to participate in critical discourse about work concepts
Identify potential ways in which discourse may be undertaken, and select the most appropriate
Provide key information on work concepts and concept development including influences, evaluation of options and problem-solving strategies 
Use effective communication techniques to generate discussion, debate and critical analysis of the concept


Generate concept

Performance Criteria:

Develop a range of different, innovative and creative approaches for the concept based on the nature of own artistic practice.
Reflect on and integrate ideas generated from research
Consider possible constraints for the concept, based on the nature and purpose of work
Continuously reflect on and appraise ideas for the concept
Synthesise and refine concept based on research, reflection and relevant constraints


Research concept ideas

Performance Criteria:

Identify and source references which may inform concept development
Critically analyse sources and references in the context of current work
Collect, collate and analyse references to inform concept development

Learning Outcomes

1 Research concept ideas
2 Generate concept
3 Conduct critical discourse
4 Adjust and refine concept

Details of Learning Activities

Idea generation techniques
Concept generation techniques

Individual and collaborative design problem solving
Concept analysis exercises

Major Design Project

Major Research Production

Teaching Schedule

Week beginning Monday –

12 Feb
Concept & Idea generation – Site Visit

19 Feb
Concept & Idea generation

26 Feb
Design Collaboration & Site Visit

5 Mar
Concept Analysis

12 Mar
Research project

19 Mar
Research Project

26 Mar
Research project

2 April
IDEAS Conference
2, 3, 4 April

16 Apr
Design Project

23 April
Design Project

30 April
Design Project

7 May
Research Production

14 May
Site Visit

21 May
Design Project

28 May
Design Project

4 June

11 June
Final Presentation

18 June
International Student Final Session

Learning Resources

Prescribed Texts



Other Resources

Overview of Assessment

The assessment breakdown will be as follows:
3 x  projects 25% each (75%)
1 x concept document 25%
Students will be tutored with a verbal and/or written evaluation of their progress for each submission.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students submit all completed work. A graded assessment will also occur for this course.
This unit is delivered in the CONCEPT STUDIO in combination with ’Plan work for a nominated site’.

To be deemed competent students must demonstrate competence in all Learning Elements and related Performance Criteria.

Assessment Tasks

1 x design project
1 x research project
3 x exercises

Assessment Matrix

HD High Distinction  = 80-100%
DI Distinction = 70 -79%
CR Credit  = 60 - 69%
PA P Pass (Higher Grade Available)  = 50 -59%
PX P Pass (No Higher Grade Available) -
NN N Fail N = 0 - 49%
NYC (not yet competent)
CA (competency achieved)

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below.
Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview