Course Title: Interpret and respond to a brief

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: GRAP9417C

Course Title: Interpret and respond to a brief

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Ruth Wellington
Tel: 99259417

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course develops the participants skills and knowledge in interpreting and responding to a brief through the production of work. The learning is holistic in nature and focuses on the overall work processes required to meet the requirements and specifications of an actual industry brief.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDES05A Interpret and respond to a brief


Develop and refine the design concept

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify the user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to the brief


Interpret the brief

Performance Criteria:

2.1 Develop the initial design concept consistent with the parameter of the brief
2.2 Evaluate and explore options for refining the concept to best meet the parameters of the brief
2.3 Refine options and select the approach which best meets the requirements of the brief


Liaise with client

Performance Criteria:

3.1 Agree on the communication process and the frequency of communication with the client
3.2 Present concepts for work at appropriate stages during the design process required.
3.3 Pro-actively seek and act on feedback from the client
3.4 Agree on concept for work which complies with the brief


Plan the production of the work

Performance Criteria:

4.1 Identify all components required to produce the work
4.2 Assess technical requirements associated with production using specified guidelines
4.3 Identify and consult with any support services required for the production of the work
4.4 Document work flow consistent with the concept for the brief

Learning Outcomes

1 Interpret the brief
2 Develop and refine the design concept
3 Liaise with client
4 Plan the production of the work
5 Complete the production of the work

Details of Learning Activities

Proposed activities: project briefings and associated discussions, excursions, presentations and demonstrations.

Teaching Schedule

WEEK ACTIVITIESLearning Elements
Interpret brief 
1 Orientation/Introduction 1-5
2 Project 1 - DG student design competition
Generation of a concept for magazine cover.
3 Project 1 – continued 1-5 
4 Project 1 – continued 1-5 
5 Project 1 – continued 1-5 
6 Project 1 – continued 1-5 
7 Project 1 – continued
8 Project 1 – continued 1-5 
9 Project 1 – continued 1-5 
10 Project 1 – due in week 10
18  Selected folio presentation
Sem 2


16 Folio preparation and review 
17 Final submissions and assessment
18 Folio sequencing and review for interview 

Learning Resources

Prescribed Texts



Other Resources

Specified, where applicable, in the design brief.

Overview of Assessment

The assessment breakdown will be as follows:
1 x project 100%

Students will be tutored with a verbal and/or written evaluation of their progress, within class time and with each submission.

A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students submit all completed work. A graded assessment will also occur for this course.

To be deemed competent in the course students must demonstrate competence in all Elements and related Performance Criteria.

This unit is delivered in the GRAPHIC STUDIO in combination with ‘Typography techniques’ and Graphic Design techniques’.

Assessment Tasks

The assessment tasks are as follows: 1 x industry project. To investigate and follow a commercial project through from concept to final colour presentation to the client.

Assessment Matrix

HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX Pass (No Higher Grade Available) -
NN Fail = 0 - 49%
NYC(not yet competent)
CA (competency achieved)

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work.
This signed sheet acknowledges they are aware of the plagiarism implications noted below.
Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview