Course Title: Research and apply techniques for graphic design

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: GRAP9425C

Course Title: Research and apply techniques for graphic design

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact Email:annette.cook@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ruth Wellington
ruth.wellington@rmit.edu.au99259187

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to research and apply techniques for application to graphic design. The focus of the course is on a general knowledge of graphic design techniques and the practical application of those techniques.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDSP07A Research and apply techniques for graphic design

Element:

Interpret the graphic design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Determine the user or client for the graphic design to inform design decisions
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to the brief

Element:

Organise resources for graphic design

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements
2.3 Follow storage and inventory procedures in accordance with organisational procedures

Element:

Produce the graphic design

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief
3.6 Refine and accurately document the design approach based on testing processes

Element:

Test design approaches for graphic design

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief
4.3 Present the work in accordance with the brief specifications

Learning Outcomes


1 Interpret the graphic design brief
2 Organise resources for graphic design
3 Test design approaches for graphic design
4 Produce the graphic design


Details of Learning Activities

Proposed activities: in class exercises, project briefings and associated discussions, excursions, presentations and demonstrations.


Teaching Schedule

WEEK   ACTIVITIES PERF.CRITERIA
GRAP9425C       
GRAP9426C        
GRAP9417C
Graphic design  
Type techniques  
Interpret brief 
1   Orientation week 1-5
2   Introduction to 2009 Staff diary cover brief           
                                              (Due in Week 19)
        Type project 1 - “Make or break”
        2D/3D font design and variants		 1-5   
3   Type project 1 - “Make or break”
        2D/3D font design and variants		  
4   Type project 1 - “Make or break”
        2D/3D font design and variants		  
5   Type project 1 - “Make or break”
        2D/3D font design and variants		  
6   Type project 1 - “Make or break”
        2D/3D font design and variants		  
7   Type project 1 – continued
        (Due in class, week 9)		  
8   Type project 1 – continued
        (Due in class, week 9)		  
9   GD project 1 - “Kulcha pack”    
        Packaging for a food product and branding		 1-4
10   GD project 1 - “Kulcha pack”   
        Packaging for a food product and branding		 1-4
11   29 Apr -1 May AG Ideas
        Classes on Mon. 28 April and Friday 2 May		  
    GD project 1 - continued      
12   GD project 1 - continued  
13   GD project 1 - continued  
14   GD project 1 - continued  
15   GD project 1 - continued
        (Due in class, week 16)		  
16   2009 Staff diary cover brief-
                final design resolution		  
17   2009 Staff diary cover brief-
                final design resolution		  
18    2009 Staff diary cover brief-
                final design resolution
  1-5
19   Folio Review week  
1   Type project 2 - “Design Manifesto”        
        Typographic composition and expression		 1-5
2   Type project 2 - “Design Manifesto”       
        Typographic composition and expression
3   Type project 2 - “Design Manifesto”       
        Typographic composition and expression
4   Type project 2 - “Design Manifesto”      
        Typographic composition and expression
5   Type project 2 - “Design Manifesto”       
        Typographic composition and expression
6   Type project 2 - “Design Manifesto”        
        Typographic composition and expression		  
7   Type project 2 - “Design Manifesto”        
        Typographic composition and expression		  
8   GD project 2 -“Event promo”   
Collaged content and design
for the promotion of an event		 1-4
9   GD project 2 -“Event promo”   
Collaged content and design
for the promotion of an event		  
10   GD project 2 -“Event promo”   
Collaged content and design
for the promotion of an event		  
11   GD project 2 - continued
        (Due in with folio submission)		  
12   GD project 2 - continued
        (Due in with folio submission)		  
13   GD project 2 - continued
        (Due in with folio submission)		  
14   GD project 2 - continued
        (Due in with folio submission)		  
15   GD project 2 - continued
        (Due in with folio submission)
Wed 5 Nov. – Folio submission & assessment		 1-4
16   Thurs 13 Nov. – Folio collection & results   
 
17      


Learning Resources

Prescribed Texts

TBC  


References


Other Resources


Overview of Assessment

The assessment breakdown will be as follows:
2 x projects @ 50% each (100%)

Students will be tutored with a verbal and/or written evaluation of their progress, within class. A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students submit all completed work. A graded assessment will also occur for this course.

To be deemed competent in the course students must demonstrate competence in all Elements and related Performance Criteria.
This unit is delivered in GRAPHIC STUDIO in combination with ’Typography techniques’ and ’Interpret a brief’.


Assessment Tasks

The assessment tasks are as follows: 2 x exercises and 2 x major projects (one to be presented in class). The design exercises will explore concept development and materials and media exploration to expand on creative options and approaches. The larger project briefs involve multiple outcomes and the extension and adaptation of different forms of visual communication devices, such as branding systems, packaging and contemporary influences and trends in design.


Assessment Matrix

HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX Pass (No Higher Grade Available) -
NN Fail = 0 - 49%
NYC(not yet competent)
CA (competency achieved)

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work.
This signed sheet acknowledges they are aware of the plagiarism implications noted below.
Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview