Course Title: Research and apply techniques for graphic design

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: GRAP9425C

Course Title: Research and apply techniques for graphic design

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Ruth Wellington
Tel: 99259417

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the skills and knowledge required to research and apply techniques for application to graphic design. The focus of the course is on a general knowledge of graphic design techniques and the practical application of those techniques.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDSP07A Research and apply techniques for graphic design


Interpret the graphic design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Determine the user or client for the graphic design to inform design decisions
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to the brief


Organise resources for graphic design

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements
2.3 Follow storage and inventory procedures in accordance with organisational procedures


Produce the graphic design

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief
3.6 Refine and accurately document the design approach based on testing processes


Test design approaches for graphic design

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief
4.3 Present the work in accordance with the brief specifications

Learning Outcomes

1 Interpret the graphic design brief
2 Organise resources for graphic design
3 Test design approaches for graphic design
4 Produce the graphic design

Details of Learning Activities

Proposed activities: in class exercises, project briefings and associated discussions, excursions, presentations and demonstrations.

Teaching Schedule

WEEK ACTIVITIESLearning Elements
Graphic design  

1 Orientation week/Introduction1-4

10 GD project 1 - “Kulcha pack”   
        Packaging for a food product and branding
11 GD project 1 - continued  1-4
12 5 -7 May AG Ideas
        Classes on Mon. 4 May and Fri. 8 May
13 GD project 1 - continued 1-4
14 No classes on Thurs. 21 and Fri 22 May
15 GD project 1 - continued
GD project 1 - continued
GD project 1 - continued    (Due in class, week 17)
18 Selected folio presentation session (End of Sem 1)
 Sem 2


10 GD project 2 -“Visual Sounds”   
Interpretation of music and lyrics to generate visual content for a CD and other promotional material
11 GD project 2 - continued
12 GD project 2 - continued
13 GD project 2 - continued
14 GD project 2 - continued
15 GD project 2 - continued
        (Due in with Week 15)
16 Folio preparation and review 
17  Final submissions and assessment
18 Folio sequencing and review for interview/selection processes. 

Learning Resources

Prescribed Texts


Other Resources

Specified, where applicable, in each design brief.

Overview of Assessment

The assessment breakdown will be as follows:
2 x projects @ 50% each (100%)

Students will be tutored with a verbal and/or written evaluation of their progress, within class. A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students submit all completed work. A graded assessment will also occur for this course.

To be deemed competent in the course students must demonstrate competence in all Elements and related Performance Criteria.
This unit is delivered in GRAPHIC STUDIO in combination with ’Typography techniques’ and ’Interpret a brief’.

Assessment Tasks

Assessment Tasks
The assessment tasks are as follows: 2 x major projects (one to be presented in class). The design briefs will explore concept development and materials and media exploration to expand on creative options and approaches. Each project involves multiple outcomes and the extension and adaptation of different forms of visual communication devices, such as branding systems, packaging
and contemporary and cultural influences and trends in design.

Assessment Matrix

Assessment Matrix HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX Pass (No Higher Grade Available) -
NN Fail = 0 - 49%
NYC(not yet competent)
CA (competency achieved)

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work.
This signed sheet acknowledges they are aware of the plagiarism implications noted below.
Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview