Course Title: Create visual design components

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: VART6042C

Course Title: Create visual design components

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Dale Nason

Course Contact Phone: +61 3 9925 9426

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit involves creating visual design components in response to specifications. It also involves creative idea development to inform the overall concept whilst taking account of the technical considerations; such as the final delivery platform.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFDIG304A Create visual design components


1. Clarify work requirements.

Performance Criteria:

1.    Clarify type of visual design components required, in consultation with relevant personnel
2.    In discussion with relevant personnel, identify factors that may determine or affect visual design concepts, including design techniques
3.    Clarify in discussion with relevant personnel the target user and audience, and determine format and delivery platform


2. Generate and assess ideas.

Performance Criteria:

4.    Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas
5.    Obtain other relevant information that may influence design ideas
6.    Generate a range of visual design ideas that are technically feasible, respond to specifications and provide creative solutions to all design issues
7.    Present visual design ideas to relevant personnel using design techniques


3. Plan approach.

Performance Criteria:

8.    Experiment with traditional and digital imaging techniques to create required visual design components
9.    Explore range of typographical and visual design elements to create the components
10.    Evaluate initial design ideas and specifications against findings and discuss with relevant personnel to select final design concept
11.    Select design technique and discuss with relevant personnel to ensure appropriate output format meets delivery platform requirements


4. Produce visual design components.

Performance Criteria:

12.    Develop structure for components based on the final design concept using selected design techniques
13.    Apply visual design principles and communication principles to produce components
14.    Save visual design in an appropriate format that satisfies the technical parameters determined in consultation with relevant personnel


5. Finalise visual design components.

Performance Criteria:

15.    Review visual design components to assess whether creative solutions meet design and technical specifications
16.    Discuss and confirm with relevant personnel additional requirements or modifications and undertake any 

Learning Outcomes

Details of Learning Activities

Students will undertake personal design projects with an emphasis on creating components of larger design products.

Teaching Schedule

WeekWeek beginningActivityPerformance criteria
111 JulyDigital Folio InDesign #1All
218 JulyDigital Folio InDesign #2All
325 JulyDigital Folio InDesign #3All
41 AugustProject: Story #11. all
2. all
3. all
58 AugustProject: Story #21. all
2. all
3. all
4. all
615 AugustProject: Story #33. all
4. all
722 AugustProject: Story #43. all
4. all
829 AugustDigital Folio InDesign #4All
95 SeptemberProject: Story - FINAL
3. all
4. all
5. all
1012 SeptemberProject: Story - Submission
Digital Folio InDesign - FINAL
 5. all
1119 SeptemberDigital Folio - Presentation
 5. all

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

  2 projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.

Assessment Tasks

3 projects at one third total assessment each.

Assessment Matrix

CHD Competency with High Distinction
CDI   Competency with Distinction
CC    Competency with Credit
CA    Competency Achieved
NYC Not Yet Competent

Other Information

Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties ‚see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues. Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview