Course Title: Write persuasive copy

Part A: Course Overview

Program: C4168

Course Title: Write persuasive copy

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7171C	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace

Course Contact: Mark Mossuto

Course Contact Phone: 9925 1316

Course Contact Email: mark.mossuto@rmit.edu.au

Course Description

In any organisation the advertising or publicity and how it is communicated will need to complement an organisation’s core company values. This course is designed to have students explore and practise writing publicity and advertisements that create results for organisations.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBADV502A Write persuasive copy
Elements:	Evaluate Creative Options
	Interpret a creative brief
	Prepare Persuasive Copy

Learning Outcomes

On completion of this course students will be able to put into practice, the skills and knowledge gained as applicable within the workplace according to the performance criteria as stipulated against the elements of the competency above.

Overview of Assessment

Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.
Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent

Assessments
The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.

Students will be provided specific assessment instructions, on commencement of this new course.