Course Title: Develop and apply knowledge of public relations industry

Part A: Course Overview

Program: C4168

Course Title: Develop and apply knowledge of public relations industry

Portfolio: BUS

Nominal Hours: 100.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5552	City Campus	TAFE	650T TAFE Business	Face-to-Face

Course Contact: Laura Di Pietro

Course Contact Phone: +61 3 9925 5478

Course Contact Email: laura.dipietro@rmit.edu.au

Course Description

This unit provides an introduction to the public relations organisational structures and communication strategies. It also provides an overview of the public relations industry and its range of stakeholders. There is an emphasis on strategic management planning processes and measurement, and introduction to the key issues facing public relations practitioners.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	VBP335 Develop and apply knowledge of public relations industry
Elements:	Apply and evaluate strategic communications management planning processes
	Identify industry employment obligations and opportunities
	Maintain effective work performance in public relations industry
	Update industry knowledge

Learning Outcomes

At the successful completion of this competency, students will have demonstrated competency in the elements that make up this unit.

Overview of Assessment

Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.
Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent


Assessments

The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.

Students will be provided specific assessment instructions, on commencement of this new course.