Course Title: Research international markets
Part A: Course Overview
Program: C4190
Course Title: Research international markets
Portfolio: BUS
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5738C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face |
Course Contact: Jack Shearer
Course Contact Phone: +61 3 9925 5433
Course Contact Email: jack.shearer@rmit.edu.au
Course Description
This unit specifies the outcomes required to undertake market research to select markets to pursue.
This unit of competency will be run in conjunction with MKTG5736C - Research International Business Opportunities (BSBINT40aA) and will be called International Market Research.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBINT403A Research international markets |
Elements: |
1. Collect information about target markets |
2. Investigate trends in target markets |
|
3. Utilise data in decision making |
Learning Outcomes
Overview of Assessment
Students can expect to be assessed through project work, case studies, in class participation, online activities, research work and tests.