Course Title: Undertake marketing activities

Part A: Course Overview

Program: C4197

Course Title: Undertake marketing activities

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Term2 2011,
Term2 2012

Course Contact: Program Administration - Adam Lovell

Course Contact Phone: 03 9925 4976

Course Contact Email:

Course Description

This course focuses on the skills required to co-ordinate a range of creative marketing and promotional activities.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

CUEMAR03B Undertake marketing activities


1.  Plan and organise marketing and promotional activities

2.  Undertake a general public relations role

3.  Review and report on promotional activities

Learning Outcomes

On successful completion of this unit, you will be able to:-
• Understand key marketing principles and terms
• Research industry and marketing information including customer trends and preferences
• Develop appropriate promotional activities
• Apply marketing principles to practical workplace contexts
• Understand and evaluate marketing plans

Overview of Assessment

Assessment tasks will involves practical exercises, knowledge assessment tasks and practical individual and group projects.