Course Title: Undertake marketing activities
Part A: Course Overview
Program: C4197
Course Title: Undertake marketing activities
Portfolio: DSC
Nominal Hours: 60.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5351C |
City Campus |
TAFE |
345T Media and Communication |
Face-to-Face |
Term2 2011,
Term2 2012 |
Course Contact: Program Administration - Adam Lovell
Course Contact Phone: 03 9925 4976
Course Contact Email: adam.lovell@rmit.edu.au
Course Description
This course focuses on the skills required to co-ordinate a range of creative marketing and promotional activities.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
CUEMAR03B Undertake marketing activities |
Elements: |
1. Plan and organise marketing and promotional activities |
2. Undertake a general public relations role |
|
3. Review and report on promotional activities |
Learning Outcomes
On successful completion of this unit, you will be able to:-
• Understand key marketing principles and terms
• Research industry and marketing information including customer trends and preferences
• Develop appropriate promotional activities
• Apply marketing principles to practical workplace contexts
• Understand and evaluate marketing plans
Overview of Assessment
Assessment tasks will involves practical exercises, knowledge assessment tasks and practical individual and group projects.