Course Title: Apply principles of visual design and communication to the development of a multimedia product
Part B: Course Detail
Teaching Period: Term2 2012
Course Code: COMM5452C
Course Title: Apply principles of visual design and communication to the development of a multimedia product
School: 345T Media and Communication
Campus: City Campus
Program: C4197 - Certificate IV in Creative Industries
Course Contact : Program Administration - Adam Lovell
Course Contact Phone: 03 9925 4976
Course Contact Email:adam.lovell@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Anthony Roberts
Phone: 9925 8012 (leave message)
Email: anthony.roberts@rmit.edu.au
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course covers the skills and knowledge required to incorporate the principles of visual design and communication into the development of multimedia products.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFMEM07A Apply principles of visual design and communication to the development of a multimedia product |
Element: |
1. Receive and interpret the brief |
Performance Criteria: |
1.1 Liaise with the relevant personnel to interpret and identify the objective and outcomes of the multimedia product, considering the application of visual design and communication techniques to ensure the creative, technical and production requirements can be met. |
Element: |
2. Generate and assess ideas |
Performance Criteria: |
2.1 Generate a range of visual design and communication ideas which are technically feasible. Respond to the brief and provide creative solutions to all design issues. |
Element: |
3. Conduct research |
Performance Criteria: |
3.1 Research and compare techniques and tools for visual design and communication available for use in the creation of a multimedia product, exploring the characteristics and differences of digital imaging and traditional imaging. |
Element: |
4. Select media/materials for use in visual design and communication |
Performance Criteria: |
4.1 Identify the range of visual design and communication techniques which fulfil the creative, technical and production requirements for the brief |
Element: |
5. Apply visual design and communication techniques |
Performance Criteria: |
5.1 Using selected techniques to develop for the structure of the product, ensuring that all elements are fully documented for future use |
Element: |
6. Evaluate visual and communication design techniques |
Performance Criteria: |
6.1 Review the visual design and communication techniques to assess creative solutions to design brief, appropriateness to the user/audience and technical feasibility |
Learning Outcomes
On successful completion of this unit you will be able to apply visual design and communication design techniques to a multimedia product.
Details of Learning Activities
Learning activities will consist of
• lectures
• workshops
• practical exercises
• discussions
• screenings
• independent research
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs
Week and Date | Class Content | Other | Elements and Competencies |
Week 1 | Introduction to course Design Principles / Discussion Mood Boards |
1.1,1.2, 1.3, 2.2, 3.1 | |
Week 2 | Intro. to Photoshop Image adjustment, layers, selections, text |
Assignment 1: Collage (In class) |
4.2, 4.3. 4.4, 5.1, 6.1,6.2 |
Week 3 | Masking, selections Other relevant Photoshop tools |
4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 4 | Masking, selections Other relevant Photoshop tools |
Assignment 2: Layer masks (In class) |
4.2, 4.3. 4.4, 5.1, 6.1,6.2 |
Week 5 | Illustrator, Vector Graphics, Shape tools, text & other relevant tools | 4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 6 |
Illustrator Pen Tool Software revision |
4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 7 | In Design, Layout & Typography | Assignment 3: In-Design (In class) |
4.2, 4.3. 4.4, 5.1, 6.1,6.2 |
Week 8 | In Design, Layout & Typography | 4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 9 | In Design, Layout & Typography | 4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 10 | Software revision & Major Project work | Assignment 4: Concept |
1.1,1.2, 1.3, 2.2, 3.1 |
Week 11 | Software revision & Major Project work | 1.1,1.2, 1.3, 2.2, 3.1,4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 12 | Software revision & Major Project work | 1.1,1.2, 1.3, 2.2, 3.1,4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 13 | Software revision & Major Project work | 1.1,1.2, 1.3, 2.2, 3.1,4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 14 | Software revision & Major Project work | 1.1,1.2, 1.3, 2.2, 3.1,4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 15 | Major Project work | 1.1,1.2, 1.3, 2.2, 3.1,4.2, 4.3. 4.4, 5.1, 6.1,6.2 | |
Week 16 | Major Project work | Assignment 5: Production |
6.1,6.2 |
Learning Resources
Prescribed Texts
Class Handouts |
References
You are advised to look at the course Blackboard site for ongoing updated information. |
Other Resources
Pen, paper
Overview of Assessment
Assessment tasks include a series of practical tasks.
Assessment Tasks
To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
1. Assignment 1: Mood-board ‘collage’ (In class), due week 2
• Collect a series of image references from the internet and create a mood-board ‘collage’ using primarily Photoshop’s selection techniques.
2. Assignment 2: Photoshop layer masks (In class), due week 4
• Create an imaginative image constructed from sources supplied by your teacher. This activity will extend your Photoshop selection techniques
3. Assignment 3: Concept stage (In class), due week 7
• Verbal presentation on the Art/Design movement - based on your research
• A4 sized thumbnail sketches & layout design
‘Moodboard’ of images
4. Assignment 4: In – design document (In class), due week 10
• Create an imaginative image constructed from sources supplied by your teacher. This activity will extend your Photoshop selection techniques
5. Assignment 5: Production stage, due week 16
• 4 page A4 document
• Photographs and images at full print resolution. 300 dpi at 100% scale
• Examples of Art work used in the brochure must include the artist name and/or the source of the image. Where possible students should ‘source’ their own images
Process:
• Brainstorm to generate concepts for your design document layout
• Develop concepts into rough sketches for design & layout, as per the above specifications
• Consider your use of the grid, information hierarchy & typography
• Develop a working version of the document
• Adjust the document according to feedback
• Add final content as developed
• Fine tune layout, hierarchy & typography
• Test & finalise document
• Final submission
The details on these assessments and the grading criteria for this competency can be found on the course blackboard site.
Grades used in this unit are as follows:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail
Assessment Matrix
The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview