Course Title: Produce digital images

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: VART5790C

Course Title: Produce digital images

School: 345T Media and Communication

Campus: City Campus

Program: C4197 - Certificate IV in Creative Industries

Course Contact : Josiane Mueller

Course Contact Phone: +61 3 99254585

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This course covers the production of digital images through the exploration and application of a range of techniques, equipment and materials.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVVSP12A Produce digital images


CUVVSP12A/1 Prepare and maintain resources for digital imaging work

Performance Criteria:

1.1 Correctly identify and select equipment and materials required for the production of digital images.
1.2 Prepare and maintain equipment and materials in accordance with relevant workplace procedures and safety requirements.
1.3 Organise and maintain workspace so that it remains clean and safe.
1.4 Store equipment, information and materials in accordance with relevant workplace and safety requirements.


CUVVSP12A/2 Explore digital techniques to plan work

Performance Criteria:

2.1 Assess the capabilities of techniques, equipment and materials for digital imaging work.
2.2 Use and/or combine different techniques, equipment and materials to determine and extend capabilities.
2.3 Determine the conceptual vision for the proposed digital imaging work based on exploration of different techniques or from supplied information.
2.4 Establish criteria for the selection of techniques to meet the conceptual vision.
2.5 Select techniques based on the conceptual vision.
2.6 Plan work, identifying work processes and resource requirements


CUVVSP12A/3 Realise digital images

Performance Criteria:

3.1 Organise the resources required for the production of the proposed digital images based on the plan of work.
3.2 Safely use and adapt techniques, equipment and materials appropriately to realize the conceptual vision.
3.3 Identify potential different approaches that may enhance the final work and incorporate these into the work process.

Learning Outcomes

Details of Learning Activities

In class activities
Peer teaching and class presentations
Group discussion
Online research
Independent project based work
Teacher directed group activities/projects
Class exercises to review discussions/lectures
Industry visit

Teaching Schedule

WeekClass ContentAssessment tasksElements
- Discussion Commercial, Documentary, Fine Art Photography
- Master photographers - 20th Century
2Camera Review
- Exposure, shutter speeds, aperture, Lenses
ISO, depth of field, metering systems
- Understanding your camera
- Master photographers - 21th Century
3Digital Photography Overview
- Introduction to Photoshop and Digital Imaging
- Raw v’s jpeg, DNG files, file sizes and output size
- PS tools and interface
- White balance, Colour temperature
4Discussion on Design & Composition
- Tute - Using Adobe bridge
- Naming, sorting and Storing files
“Shaddow” assignment
DUE, Digital
files, A3 proof
5- Discuss Design & Composition
- Architectural & Night Photography
- Perspective Correction
“Texture” assignment DUE, Digital files, A3 proof1,2,3
6- Colour management, colour space, colour settings
- Soft Proofing
Review images A11,2,3
7- Discuss Design & Composition
- Histograms, Levels and curves
- Raw processing, tonal adjustments
- Landscape & Seascape Photography
“Reflections” assignment DUE, digital files, A3 proof1,2,3
8- Layers, Layer Masks and Adjustment Layers
- HDR, Extended HDR
- Social Documentary
images A2
9- Discuss Technique, Design & Composition
- Portrait Photography
- Portrait retouching techniques
“Colour Design” assignment DUE, digital files, A3 proof1,2,3
10- Studio and Location Lighting Equipment
- Low, Middle and High Key lighting styles, Lighting ratios
- Portrait Composition, Studio Props, Hair and Makeup
11- Pro Lab tour  1,2,3
12- Review, edit and process images A1, A2, A3, A4
- Digital Printing
13- Review, edit and process images A1, A2, A3, A4
- Digital Printing
14- Review, edit and process images A1, A2, A3, A4
- Digital Printing
15Final selection of images and feedback on prints 1,2,3
16- Presentation of assignment work  

Learning Resources

Prescribed Texts

Galer M., Andrews P., 2010, Photoshop CS5- Essential Skills, Focal Press


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

250 – 500Gig Bit, Personal hard drive

Overview of Assessment

The following evidence is critical to the judgement of competence in this unit:
• selection of a digital project through consultation, timeline and time management, execution, production and presentation.
• production of digital images which demonstrate a command of selected techniques that are consistent with the conceptual vision
• knowledge of equipment and materials and how they are used and extended in the production of digital images.

Assessment must provide a practical demonstration of skills using required equipment and materials and selected techniques for digital imaging and enhancement together with the presence of time constraints that reflect industry practice and standards

Assessment Tasks

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Formative Assessment – (Ungraded)

Portrait Retouching
Perspective correction
Colour Management
Processing RAW files

Summative Assessment – (Graded)

Streetscape/Architecture - 25% of Mark - Due Week 16
Landscape/Seascape - 25% of Mark - Due Week 16
Social Documentary - 25% of Mark - Due Week 16
Portrait of an Artist - 25% of Mark - Due Week 16

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CP Competent with Pass
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview